Introducing IGN The Worlds Largest Gaming and Entertainment
- Slides: 21
Introducing IGN The World’s Largest Gaming and Entertainment Media Company
Asia’s # 1 games and movie news community
Regional Reach 2. 7 million Active Monthly Users Across the Region *Monthly Unique Users February 2014
Our Markets* Philippines Indonesia Malaysia Singapore Japan Thailand China Hong Kong South Korea Vietnam Taiwan 590, 861 443, 218 351, 560 298, 173 283, 960 210, 916 123, 589 119, 100 105, 190 67, 448 69, 606 *Monthly Unique Users February 2014
ASIA Locally dedicated team
IGN ASIA Know your Audience A university educated guy in his 20 s who enjoys gaming for at least 5 hours a week. He comes to IGN to follow a franchise or research the latest Games that he will then go on to preorder, buy or play online. He is the go-to guy on gaming and loves giving his opinion and recommendations to his social circle. He is tech savvy and is close to the curve on gadgets owning a smartphone and being wired up with internet. *IGN Audience Survey May 2013
IGN Readers Influence The Community* • IGN readers actively talk about gaming. As much as 95% of our readers share information with their friends first, then colleagues, then social media & finally family *IGN Audience Survey May 2013
IGN Case Study: Heroes of Dragon Age
IGN Case Study: The Last of Us
Regional Reach 2, 431, 989* Active Monthly Users in Asia *Monthly Unique Users Feb 2014
Introducing Twitch. tv e. Sports is the evolution of competitive gaming that transforms video games into a spectator sport. Games are played by individuals or teams competitively at various levels ranging from amateur to professionals. Some games have organized competition in forms of leagues and tournaments. MOST COMMON e. SPORTS GAME TYPES • Real-time strategy (RTS) • Fighting • First-person shooter (FPS) • Multiplayer online battle arena (MOBA) MOST POPULAR e. SPORTS GAMES • League of Legends (Riot) • Star. Craft II (Blizzard) • Call of Duty: Black Ops II (Activision) • DOTA 2 (Valve)
WWW. TWITCH. TV 95 22 hrs/wk spent gaming on Xbox 360 % MALE 30% Age 18 -49: 76% Average Age: 21 24% 25% 20% Plan to purchase an Xbox One Xbox Users on 82 % Nearly 1/2 of Twitch users own an Xbox 360 Activities on Twitch 47% 78% Watch live streams Sources: Twitch User Survey, VG Market, July 2013 and CBSi Twitch Survey, 2012 59% Consume content on owned games 51% Consume content for new games 48% Chat with community who intend to purchase Xbox One plan to utilize Twitch on it $ 630 Average spend on video games in the past 12
Thank you! MAXIME VILLANDRE | PUBLISHING DIRECTOR M: +60123188198 | mvillandre@ign. com
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