Introducing For One Hope Childrens Poultry Farm Project

Introducing For One. Hope. Children’s Poultry Farm Project

One. Hope. Children’s Poultry Farm Towards A Sustainable Revenue Project Founder: Father Felix Ugwuozor 2 March 2013 Website: http: //onehopechildren. org

The Need For A Poultry Industry § The Federal Government's ban of importation of poultry products has resulted in the rapid growth for the flourishing Poultry Industry in Nigeria. § There is a global shift from the consumption of red meat - which increases heart disease and liver problems - to healthy white meat. § There is demand for self-sustaining projects to meet the overall needs of African children: hence –One. Hope. Children’s mission to embark on a poultry business. 3

One. Hope. Children Inc. - Executive Mission Delivering a Better World for African Children § By giving each child a chance at least to a basic education. § By creating and inspiring HOPE through provision of innovative thrust & outreach program. § By helping each child gain self-confidence and requisite skills to match the dynamic and challenges in the global work, academic and management landscapes. § By providing every child with the opportunity and access to good healthcare. 4

Poultry Farm Mission - Overview § Our vision is to pursue a self-sustaining, revenue producing project to meet our overall mission to raise the quality of life for African children. § The Poultry Farm project is owned by One. Hopechildren, Inc. a 501(c) 3 nonprofit foundation dedicated to advancing and providing educational and healthcare opportunities for indigent children in the rural communities of the South Eastern Zone of Enugu State of Nigeria, Africa. § Registered with the IRS, donations are tax deductible for U. S. taxpayers—as allowed by laws and regulations. 5

Poultry Farm - Products/Services § To start a poultry business we need a building for the birds, feeders, drinking trough, water tank and generating set. § The products of the business will be chicken meat, eggs and poultry manure for farmers within our target market. § We will package appropriate customer – delivery services as desired for home or business locations. 6

Poultry Farm – The Financing § One. Hope. Children, plans to raise Seventy Two Thousand Dollars ($72, 000. 00) for this development which will be located in our own secure and accessible land in, Emene, Enugu, Nigeria. § One. Hope. Children, is committing Fifteen Thousand Dollars ($15, 000) to the project in fixed capital (Land Space). § The financing will be used for the development of the company’s Farm location and to purchase equipment needed for the poultry farm. 7

Poultry Farm – Financial Breakdown Land $15, 000 (Already acquired) Building $39, 700, 000 Cages $2, 320, 00 Feeding Trough $1, 050 Drinkers $1, 180 Generating Set $4, 150 Water Tank $3, 500 Wheel Barrows $450 Business Registration $150 Business Plan Development $1, 250 Fixed Capital $62, 120, 00 Working Capital $10, 00 Total $72, 120, 00 8

Poultry Farm – Funding Plan The total project cost of $72, 120, 00 is proposed to be funded as follows: Total Project Cost One. Hope. Children’s Contribution (Land Space) Funding Sought 9 $72, 120, 00 $15, 000, 00 $57, 120, 00

Poultry Farm – Market Research § Based on our research, a ready market exists for the planned business. § This project has been subjected to SWOT and Risk analysis and appropriate risk mitigants are proffered. § Our competitive edge is the management's rich industry knowledge and proactive orientation. our aim is to identify the weaknesses of existing poultry farms and exploit such. § SWOT: Strengths, Weaknesses, Opportunities, Threats. 10

Poultry Farm – Management Team § The enterprise will be managed by Father Felix Ugwuozor, the president of One. Hope. Children, Inc. He has extensively researched the poultry business and remains confident that he will be able to bring the business to profitability within its first year of operations. § Farm Officer and the Finance Admin Officers hold high qualifications in Animal Science and Accounting Business Management, respectively. 11

Poultry Farm – Management Team § Two permanent farm attendants to be relieved by scholarship recipients when they are available. § One. Hope. Children, Inc is in discussions with a Consulting Firm that focuses on Business Development and Support Services, to offer us external support over a period of three years in strong management and support services. § We will adopt a slim personnel plan at start-up. As the business needs grow, more hands will be engaged. 12

Poultry Farm – Personnel Plan S/N Position No Annual Pay Total 1 President 1 Gas $1, 200 2 Farm Officer 1 $5, 000 3 Finance/Admin Officer 1 $5, 000 4 a Farm Attendants 2 $2, 500 $5, 000 4 b Scholarship Recipients 2 per week Pocket Money $500 Total 13 16, 700

Poultry Farm - Profit Projections We will aggressively expand during the first three years of operation by implementing marketing campaigns that will effectively target farms, chicken wholesalers, and slaughter houses within the target market. Turnover in US Dollars Operating Net Profit 2014 $61, 120, 00 2014 $21, 000, 00 2015 $65, 790, 00 2015 $28, 000, 00 2016 $71, 745, 00 2016 $33, 000, 00 14

Poultry Farm - Sales Projections S/N Revenue Base 2014 2015 2016 1 Sale of Eggs $59, 890 $64, 125 $69, 670 2 Empty Bags $760 $970 $1, 230 3 Manure $470 $695 $845 Total $61, 120. 00 $65, 790. 00 $71, 745. 00 15

Marketing Plan - Overview One. Hope. Children, Inc is entering the market as a structured player and has plans to identify and exploit the weaknesses of the existing farms in order to reap a comfortable market share. Core areas of our marketing plans are: § Creating awareness with an aggressive marketing campaign. § Attractive pricing policy to stimulate demand. § Direct Delivery Services (when preferred) to our customers. § Discount offer to bulk buyers. 16

Marketing Plan – Clients/Competitors § Target Clients - Fast Food Shops, Hotels, Restaurants, Dealers in Chicken and Eggs, families. § Target Location - Southern Eastern part of Nigeria. § Key Competitors - Most poultry farmers operate at micro and small level with production just enough to meet their needs and a small quantity sold to few individual customers. Their presence will not pose any threat to our expected success as we are entering the market as a structured, proactive and focused organization. 17

Marketing Plan – Promotion/ Distribution We will mount an aggressive awareness campaign to draw potential customers to our presence by making use of handbills, flyers, and posters to reach out to our target market. With business growth, an improved publicity approach will be adopted. Print and electronic media will be put to good use. On the distribution strategy, we plan to adopt the following approach: § Direct sales to Hotels, Restaurants and Fast food. § Sales to Dealers (Eggs and Chicken). § Direct sales to small buyers. § Appointment of distributors with sales outlets. 18

Marketing Plan – Positioning One. Hope. Children, Inc will position itself as our structured, proactive and focused poultry farm. The enterprise will create a powerful leading edge profile for itself. In general, we want to be seen by our customers, competitors, business partners and the general public as: § A reliable provider of quality products / services. § A quick, flexible and proactive market player. § A transparent, responsible and customer-focused producer. 19

Marketing Plan –Delivery Strategy To ensure that we capture and retain a strong market share, we plan to adopt a service delivery strategy that will be appealing to our customers. § Customer care will be emphasized. § After sales, follow-up efforts will be carried-out. § Suggestion/opinion box/ blog for customer reviews. § Image branding package for bulk egg sales. § Develop a databank of our customers to monitor their needs, dynamics and expectations. 20

SWOT Analysis In order to have a comprehensive project analysis and assessment, we have subjected this proposal to a SWOT Analysis. We will build on our strengths, and address our weaknesses through aggressive marketing, fair pricing, customer care and a continuous check on the health of the birds. § Strengths: q The farm will be managed by a management team. with rich Industry knowledge and proactive orientation. 21 q Our central location gives us high market visibility. q We are entering the market as a structured organization.

SWOT Analysis § Weaknesses: q Global financial meltdown may affect start-up demand. q Birds are susceptible to diseases - can affect stock and operations. § Opportunities: q The enterprise can go into meat processing. q There are opportunities for exporting our products in the ECOWAS market. 22 q ECOWAS: Economic Community of West African States

SWOT Analysis § Threats: q Increased competition due to the entry of more structured producers. q Government policies that may negatively affect the industry. We will proactively keep abreast of government policies and continuously scan the operating environment to checkmate possible threats. 23

Other Issues Legal Issues One. Hope. Children, Inc has undertaken a legality check on the proposed business. The Enterprise has been duly registered with the Corporate Affairs Commission. Regulatory Issues The enterprise will comply with all relevant regulatory requirements - hand gloves, nose-masks and fire extinguishers will be provided. Necessary Business Premises Permits will be secured. Relevant Taxes and Levies to the State and Local Government shall be paid as and when due. 24

Other Issues Social Issues The establishment of the planned enterprise will in time generate many social benefits that include but are not limited to: § Create jobs and wealth. § Empower people and reduce poverty. § Promote the central mission of Onehopechildren, Inc § Check rural urban migration and enhance rural industrialization. 25

Other Issues Environmental Issues § One. Hope. Children, Inc will run an environmental friendly farm. § The Farm will be kept neat and regularly disinfected. § Animal droppings and other wastes generated in the course of the production activity shall be promptly and effectively discharged, recycled, or sold for processing for fertilizer. § The farm will be run in a way that enhances environmental sustainability. 26

Conclusion Economic Justification From our analysis, the planned project has been found economically justifiable in that it creates jobs, wealth, reduces poverty and empowers people. The project is also in tandem with the central mission of One. Hope. Children Inc. Regulatory Issues Given our analysis and findings, the proposed poultry farm is found to be technically feasible, financially viable and economically desirable. The project offers good investment benefits to One. Hope. Children, Inc, and most likely would become a selfsustaining, and self-supporting platform for the organization. We therefore, have no hesitation in recommending the project for funding and implementation. 27

Thank You 28