Introducing a revolutionary new drink THE BOTANICAL DRINK

Introducing a revolutionary new drink. . . THE BOTANICAL DRINK FOR WINE LOVERS Innovation addressing a well recognised need. . . “At last! A non-alcoholic adult drink that tastes sensational!” The Sunday Telegraph Botoniqu e

There are changes afoot in UK drinking habits. There’s money to be made responding to them or lost by ignoring them

20% of UK adults now don’t drink alcohol at all, up from 1 in 5 last year 41% of UK adults say they are actively trying to cut back The zeitgeist and demographics suggest that the remaining 39% will reduce over time

Millenials don’t drink like their parents did Many say they avoid pubs because of the alcoholbiased culture and lack of interesting non-alcohol offerings, genuinely suitable for They actively favour & adults evangelise for the few places that offer such drinks

Millenials love Botonique But so do their parents, especially their mothers Those of us who grew up drinking for Britain find we can’t do it any more We now avoid pubs & bars for exactly the same reason, or go home after 1 or 2 glasses Botoniqu e

What’s the problem? Adult soft drinks are far too sweet. . . This is the gap in the market (and still high in calories)

While de-alcoholised wines are plain frustrating. . “. . . lacks the richness, body and complexity of wine. . . ” “. . . a sticky texture, more like a breakfast juice. . . ” “. . . really don't taste like wine. . . ” “. . . died on the finish, leaving you let down and with the taste of acid. . . ” (Which Magazine panel of wine experts blind-tasting 10 nonalcoholic wines)

It took a wine merchant to solve the problem. . . drawing on a happy childhood helping her family making and blending hedgerow wines she extracted the complex flavours found in herbs, spices and other beneficial botanicals. . . had the alcohol removed by reverse osmosis. . . and layered the flavours up to mimic the dry richness, complexity, long finish, and mouth feel of a good sparkling white wine – but with a completely unique flavour.

Because 80% still drink alcohol (but increasingly people care about their health) Prelixir®nutrients she added , a special blend of vitamins, minerals and amino acids that alcohol depletes So when guests stay for another round but make that switch to Botonique, or have a low or no alcohol Botonique mocktail, cocktail or wine sprtizer, they will be doing themselves a doubly good turn. Waking up with happy memories can only be a bonus

Botonique has the same dryness and acidity as a dry Prosecco, just 2. 1 g total sugars (from pear juice) per 100 ml And just 14 calories. So 17 calories in a flute, 105 in a whole big bottle. 1/6 the calories of wine No added sugar, artificial sweeteners, preservatives, colours or flavours, no caffeine or sulphites. Only Botoniqu e

Listing Botonique can: Show customers you care about v v v them: Their long term health Their sense of wellbeing next day Their enjoyment of the evening ü ü Attract new Millenials, women, drivers, expecting mothers, customers the young and the old, those obliged to abstain Customers say they will go to any local bar or restaurant that sells Botonique A magnet for high-spending customers A magnet for publicity Increase profits ü ü Much higher turnover than soft drinks Great margins possible

Illustrative serves & prices Full bottle £ 18 125 ml flute £ 4 Sterling Serve 187 ml £ 6 With lime, mint & cucumber

We look forward to working with you to make sales fly! Please contact Hilary Marsh hilary. marsh@geniusdrinks. co. uk 750 m glass bottle Wine-style gold foil Office: 020 7373 6470 Mobile: 07739 515 499