Intro to SEM Intro to SEM Marketing Planning

Intro to SEM Marketing Planning and executing the conception, pricing, promotion, and distribution of

Intro to SEM Marketing Creation: Involves product development Maintenance: Marketing must continue as long

Intro to SEM Utilities Attributes of goods/services that make them capable of satisfying consumers’

Intro to SEM Form: Making products that consumers need and want – Special features

Intro to SEM The Marketing Mix (4 P’s) Product: What a business offers customers

Intro to SEM Four Marketing Elements (4 P’s) Which of the 4 P’s is

Intro to SEM Sports Marketing Sports-based Marketing of teams, sports, venues, and athletes Examples?

Intro to SEM Entertainment Influencing Marketing how customers choose to use their time and

Intro to SEM Marketed as Product Draw Attention to Other Products

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Intro to SEM

Intro to SEM Marketing Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective What does this mean in your own words?

Intro to SEM Marketing Creation: Involves product development Maintenance: Marketing must continue as long as the business operates Satisfaction: Must meet the needs of BOTH businesses and customers Exchange Relationship: Occurs when people both give and receive something of value

Intro to SEM Utilities Attributes of goods/services that make them capable of satisfying consumers’ wants and needs 5 Utilities 1. 2. 3. 4. 5. Form Place Time Possession Information

Intro to SEM Form: Making products that consumers need and want – Special features or ingredients Place: Having a product where customers can buy it – Online / Mail / Retail Time: Having products available when consumers want them – Store hour / Holiday events Possession: Exchange of a product for money – Cash / Credit / Layaway Information: Communication with consumers – Information about the product and how to use it

Intro to SEM The Marketing Mix (4 P’s) Product: What a business offers customers Place (some times referred as Distribution): Locations Price: Amount and methods used to make products available to customers pay for products Promotion Ways to encourage customers to purchase products and increase customer satisfaction

Intro to SEM Four Marketing Elements (4 P’s) Which of the 4 P’s is most important? Why? What is the 5 th P?

Intro to SEM Sports Marketing Sports-based Marketing of teams, sports, venues, and athletes Examples? Chicago Bears, MLB, Rose Bowl, Payton Manning Traditional Efforts to incorporate sports into the firm’s marketing Examples? Coke, Pinnacle Bank, Wheaties, HD TV

Intro to SEM Traditional Sports Based

Intro to SEM Entertainment Influencing Marketing how customers choose to use their time and money Marketed as a product Examples? Iron Man, WWE, DMB Concert Entertainment to draw attention to other products Examples? Hiring a celebrity to endorse a product

Intro to SEM Marketed as Product Draw Attention to Other Products