INTRO TO NEW MEDIA SOCAUOL PRESENTER ZAINAB JAVAID
INTRO TO NEW MEDIA (SOCA-UOL)
PRESENTER: ZAINAB JAVAID STUDENT OF 4 TH SEMESTER @ SOCA-UOL PRESENTED TO: SIR FARRUKH & 4 TH SEMESTER STUDENTS OF BS MEDIA COMMUNICATION
NEW MEDIA & ALTERNATIVE MEDIA / TRADITIONAL MEDIA
New Media Definition: New media most commonly refers to content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback and creative participation. By Wikipedia.
New Media Main Characteristics: • • • Digital Interactivity Hypertextual Virtual Networked Simulated Easy to Access Portability and Time Flexibility Convergence of many Different Media
Alternative / Traditional Media Definition: • Alternative media are media that differ from established or dominant types of media in terms of their content, production, or distribution. By Wikipedia. • Any form of mass communication available before the advent of digital media. This includes television, radio, newspapers, books, and magazines.
Alternative / Traditional Media Characteristics: • • • Produced by Complex & Formal Organization Multiple Gate-Keepers Large Operating Expenses Highly Competitive Profit Focused
Comparison
Comparison Alternative / Traditional Media New Media One Way Communication Two Way Communication Closed System Open System Non-Digital Expensive Cheaper Limited Audience Limited / Unlimited Audience Time Non-Flexibility Time Flexibility Hard to Track Easily Trackable Controlled / Un-Controlled Limited Accessibility Accessible almost everywhere.
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