Intro to Business Welcome Business Defined bisnis adalah
Intro to Business Welcome
Business Defined bisnis adalah suatu usaha yang menyediakan produk atau jasa yang diinginkan oleh pelanggan.
Key Business Decisions • Product – What type of product should be produced? • Production – How should the product be produced? • Promotion – How should the product be promoted? • Financing – How should the company obtain funds to finance the cost of producing the product?
Business Decisions
Key Stakeholders • Owners – Entrepreneurs – Co-owners – Stockholders • Creditors • Employees – Managers • Suppliers • Customers
Creating a Business Idea • Mengidentifikasi keunggulan kompetitif. • Membedakan produk atau jasa dari pesaing. • Menentukan sumber daya yang diperlukan. • Menilai kelayakan ide => Bussiness Plan
Proses – Proses Bisnis dan Peristiwa Bisnis Kejadian 1: Pemasaran Kejadian 2: Ambil pesanan pelanggan Kejadian 3: Pengiriman barang Kejadian 4: Pengumpulan pembayaran Proses bisnis : Pengiriman barang dan pengumpulan pembayaran
business online
Success Stories • Domino’s Pizza – Managhans bought bankrupt pizza parlor – Started with little funding – Now generates sales of $1 billion per year • Jeremy’s Micro Batch Ice Cream – Applied microbrewery concept to ice cream – Makes ice cream in small batches, sold in limited editions • Glow Dog, Inc. – Sells light-reflective clothing for pets – After two years, average annual sales of $1 million
Lessons to Remember • Bisnis yang sukses tidak memerlukan penemuan besar. • Banyak fokus pada membuat hidup lebih nyaman bagi pelanggan. • Beberapa ide bisnis akan gagal-namun pengusaha dapat belajar dari kegagalan dan membuat revisi.
Key Functions of Business (5) • Management – Means by which employees and other resources are used by the firm • Marketing – Means by which products and services are developed, priced, distributed, and promoted to customers • Finance – Means by which firms obtain and use funds for their business operations
Key Functions of Business • Accounting – Summary and analysis of the firm’s financial condition – Used to make various business decisions • Information systems – Information technology, people, and procedures that provide appropriate information to make effective decisions
How Business Decisions Affect a Firm’s Earnings Exhibit 1. 4
Developing a Business Plan Menilai Lingkungan Bisnis • ekonomi lingkungan • lingkungan industri • lingkungan global Mengembangkan Rencana Pengelolaan • Struktur Organisasi • produksi • Sumber Daya Manusia
Developing a Business Plan • Marketing Plan – – – Target Market Product Characteristics Pricing Distribution Promotion • Financial Plan – Financing – Feasibility
Online Resources • Advice and basic information – Yahoo’s Small Business site – American Express – Small Business Administration • Financing Options – Quicken Small Business – Garage. com – The Elevator
Menilai Business Plan • • Potential revenue Potential demand for product or service Potential expenses Profit potential
Assignment • Menemukan ide bisnis yang akan dibuat untuk tugas akhir Anda • Apa yang menarik dari ide bisnis yang Anda pilih tsb? Berikan alasannya! • Apakah ide bisnis yang Anda buat sudah pernah ada? Jika sudah, apa perbedaannya dg kompetitor Anda? Jika belum, apa kelebihan dari ide bisnis Anda?
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