Intr P n o i t c u

Persuasion Which example is more persuasive? Definition - Writing or speech that attempts to

Persuasive Appeals (3) Logos - Logic Ethos - Ethics Pathos - Pathos

Logos - Logic Definition – Persuasive appeal that “makes sense” Example – Charles you

Pathos - Emotion Definition – Persuasive appeal that uses emotional “reasoning” Example – Charles

Ethos - Ethics Definition – Persuasive appeal that addresses moral issues Example – Charles

Persuasive Appeal Example Complete the following chart by writing your own persuasive sentence for

More appeals 1. Analogy – Compares one situation to another 2. Authority – Uses

Ways to Evaluate and Analyze Persuasion Identify Content – What is the author’s argument?

Persuasion Pop Quiz 1. Define persuasion. 2. What are three persuasive appeals? 3. Jane

Ways to Evaluate and Analyze Persuasion 1. Evaluate Arguments and Evidence – 1. Adequate?

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Intr P : n o i t c u d o ss e g r u B. Ms 1/5 -6/09 n o i s a u s r e

Persuasion Which example is more persuasive? Definition - Writing or speech that attempts to convince the reader to adopt a particular opinion or course of action. Example - Charles you should go to college because you will make more money. Example - Charles you should go to college because it is more fun.

Persuasive Appeals (3) Logos - Logic Ethos - Ethics Pathos - Pathos

Logos - Logic Definition – Persuasive appeal that “makes sense” Example – Charles you should go to college because you will make more money in your lifetime with a college degree.

Pathos - Emotion Definition – Persuasive appeal that uses emotional “reasoning” Example – Charles go to college because your parents will be proud of all your accomplishments made upon graduation.

Ethos - Ethics Definition – Persuasive appeal that addresses moral issues Example – Charles you should ask your mom for the money to mail your college application instead of stealing it from her purse.

Persuasive Appeal Example Complete the following chart by writing your own persuasive sentence for the three appeals. Make sure you have a rationale. Logos Pathos Ethos

More appeals 1. Analogy – Compares one situation to another 2. Authority – Uses expert opinion 3. Cause and effect – one thing will be

s u c o F E ze y l a n A d n a e t a valu sion a u s r e P :

Ways to Evaluate and Analyze Persuasion Identify Content – What is the author’s argument? What is the author trying to persuade you on? Identify Author’s Argument – Which appeal is used? Logos, pathos, ethos, analogy, cause and effect, authority Identify Evidence - What type of Evidence is used? Facts, statistics, anecdotes, graphs and charts

Persuasion Pop Quiz 1. Define persuasion. 2. What are three persuasive appeals? 3. Jane don’t go to the mall alone at night because it is very dangerous. 4. Jane don’t steal at the mall because it is wrong to take things that don’t belong to you. 5. What is our persuasion focus?

Ways to Evaluate and Analyze Persuasion 1. Evaluate Arguments and Evidence – 1. Adequate? Enough 2. Appropriate? On topic 3. Accurate? True - Bias vs. Non Bias