Interviews 123 People Surveyed 49 Hypotheses Tested 17

Interviews: 123 People Surveyed: 49 Hypotheses Tested: 17 Invalid Hypotheses: 4 Robin Ciccariello, Jenni Anderson, Ryan Robertson, Crystal Makridis, Steven Marsh, & Ryan Hajdu

VIBRANT TEAM Robin Ciccariello o Marketing & Advertising Jenni Anderson o Sales & Marketing Ryan Robertson o Business Management Ryan Hajdu o Hospitality Crystal Makridis Steven Marsh o Public Relations o Economics

OUR ORIGINAL BMC…WHAT WE THOUGHT • Production Types: • Problem Solving • Buyer/Suppliers • Platform/Network • • • Motivations: • Acquisition of particular resources and activities • • Physical Human Financial • Value • • Entertainment Reduced Boredom Specific Apps catered to the service Allows people to multitask Outside Shopping Outside Advertisement • • • Co-Creation Self Service Personal Assistance • • • Direct Sale • Online Store Apps inside the device Mass Market Anyone who waits Services Amusement Parks Government Restaurants Not To include people waiting less then 15 minutes • Assets • Subscriptions • Advertising/ APPS L 1

WHAT WE THOUGHT…VALUE PROPOSITION o. People don’t like waiting in lines o. People would want something to do o. People would like to save their battery on the phones o. People were not willing to wait very long

WHAT WE DID…VALUE PROPOSITION o We interviews over 30 people as a group from the different places • Disneyland • Movies • Restaurants • Offices • Malls • Government Offices

WHAT WE FOUND OUT…VALUE PROPOSITION • Production • Problem Solving • Platform/Net work Types: • Buyer/Suppliers Motivations: • Acquisition of particular resources and activities • • Physical Human Financial • Value • Entertainment Reduced Boredom Specific Apps catered to the service Allows people to multitask Outside Shopping Outside Advertisement • • • Co-Creation Self Service Personal Assistance • • • Direct Sale Online Store Apps inside the device • • • Mass Market Anyone who waits • Services • Amusement Parks • Government • Restaurants Not To include people waiting less then 15 minutes Amusement Entertainment Restaurants Government > 30 Minutes • Assets • Subscriptions • Advertising/ APPS

WHAT WE THOUGHT…CUSTOMER SEGMENTS o. People had phones but didn’t want to use them o. The average time customers would wait would be less then 10 minuets o. People would walk away if they had to wait to long o. People would want something to do to pass the time

WHAT WE DID…CUSTOMER SEGMENTS o. We posted an online survey through surveymonkey. co m o. We asked a Varity of questions to test our hypothesis o. We analyzed the data from about 50 quizzes

WHAT WE FOUND OUT…CUSTOMER SEGMENTS

What we thought…Channels o. We wanted a physical product that would be a combined element of Glimm, Long Range Systems, and i. Pad o. Restaurants would have some type of budget for it o. We could get the products made through different third party outlets

WHAT WE DID…CHANNELS o We researched the prices of different waiting devices o We asked 20 restaurants what their budgets were o We talked to 10 regional sales managers to talk about pricing

WHAT WE FOUND OUT…CHANNELS • Direct Sales • Apps

WHAT WE THOUGHT…CUSTOMER RELATIONSHIPS o After pivoting we thought that more restaurants/customers would be interested in buying our product o Build Stronger Customer Relationships o Because of our pivot, more restaurants/customers will be interested in buying our product

WHAT WE DID…CUSTOMERS RELATIONSHIPS o We went back to 10 previously interviewed restaurants and interviewed 23 new restaurants to see if interest increased o Switched to stationary device o Comparable to Glimm screens o Device would be interactive, include games o Connect via app to customers smartphones o App will send alerts to phones including waiting details and alerting when their table is ready

WHAT WE FOUND OUT…CUSTOMER RELATIONSHIPS • Self Service • Personal Assistance • IT Support

WHAT WE THOUGHT…REVENUE MODEL & PARTNERS o Revenues would mainly be gained through subscription fees, licensing fees, and advertising on our app o A secondary source of income would be through the sales of the Glimm type screens o Restaurants would want to partner with us

WHAT WE DID…REVENUE MODEL & PARTNERS o We spoke with 30 new restaurants to get a feel for what they would be interested in and able to purchase. o We asked if they would be wanting to participate with us o If not why?

PARTNERS • Assets • Hardware Purchase • Subscriptions • Advertising/Apps