INTERPATH PTY LTD Ce CC Global Web Communication

INTERPATH PTY LTD & Ce. CC Global Web Communication Strategic Plan 1

Interpath currently has a total of 9 websites being managed by Ce. CC Currently websites can be divided into 3 different categories v CORPORATE WEBSITE - Interpath x 1 (Australia) v VETERINARY PRODUCT WEBSITES - Sashas™ x 6 (Australia, New Zealand, Sth Africa, Canada, USA, Netherlands) v HUMAN PRODUCT WEBSITES - Jointforce™ / XL x 2 (New Zealand, USA) Web Management Requirements: v Encompass both our Domestic & Internationally registered websites v Be applicable for each of the different web categories (Corporate, Veterinary & Human) v Simple content management system v Premium customer support and training on management products 2

IDENTIFY THE NEED FOR CHANGE v Websites to reflect the global capacity of Interpath & our products v Revamp the general look & feel of websites v Features such as forms, images & news not functioning at required level v Embrace technology & use our website for marketing 3

CORPORATE WEBSITE - Interpath Minor improvements to: The background, style sheet, index, search options & general page layout VETERINARY PRODUCT WEBSITE – Sashas™ TM Major Overhaul (using existing graphics) to: All aspects of the website - background, style sheet, index, animation, search options, general page layout HUMAN PRODUCT WEBSITES – Jointforce™ / Joint XL Minor improvements to: The background, style sheet, index, search options & general page layout 4

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Interpath logo with tag Hover Index Login Area Web Background Colour Latest News Area Content Style Sheet & Colours Heading Styles Global Position Map 6

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Old Product Page 9

Focus branding on Sashas™ Included Sashas tag Content background style & colour Updated Index & Product logos Home page links to other pages – ordering, news etc Clearer search area Clear link to Interpath 10

Clearer focus on product branding Product specific index 11

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Upgrading features of websites CORPORATE WEBSITE - Interpath v Search area on each web page v Information summary for each web page v Corporate enquiry form v Online customer forum v Client login access to specific information v E-Newsletter VETERINARY PRODUCT WEBSITE – Sashas™ v Search area in conjunction with index v. Customer enquiry form v Animated header v Sashas club membership form v Online Sashas Club forum v E-Newsletter 14

TRANSFER v Final check of websites & content - make necessary changes HOST v Ce. CC to arrange the transfer of web hosting 15

For a successful web communication strategy remember: IDENTIFY: v Be aware of what you need in a web management & content system v Continuously review your website structure & identify the need for change (even its not broken) DESIGN A STRATEGIC PLAN v Divide the process into stages, this will also assist in helping you set goals & timelines v Prioritize the work – you can’t do everything at once IMPLEMENT YOUR STRATEGIC PLAN v Work through the stages of your plan v Ensure you keep evaluating the strategies, goals & timelines within the plan as these WILL change as you progress RE VISIT THE PROCESS v Remember to continuously re-visit this process every 6 – 12 months or as you see fit to ensure your web strategy is still the best possible for your company 16

THANK YOU PLEASE ENSURE YOU VISIT OUR WEBSITES: www. interpath. net. au www. sashasblend. com www. jointforce. co. nz 17