Internship Report A report on the Internship done

Internship Report A report on the Internship done at TBWA Prepared for Symbiosis Institute of Media and Communication For internship period from 6. 5. 2013 to 14. 6. 2013 (6 Weeks)

About TBWA �TBWA Worldwide - International advertising agency �Headquarters - Midtown Manhattan, New York City, United States �Unit of Omnicom Group �TBWA India Head Office - Mumbai � “Disruption”- Disruption of creativity and ideas

Their clients

Aim � To secure a challenging, full time position as an intern in an advertising agency that offers professional growth while being resourceful, innovative and competitive � To be able to deliver to the bottom-line in whatever work I do � To understand learn the dynamics of ad industry and implement the gained knowledge in achieving my goals in future

Job Profile � Attending client meetings � Minutes of the meeting � Coordinating between the client and the creative team � Conducting and attending briefings with the client and the creative team � Getting the work done by the creative department, getting artwork generated from the studio � Research for new launch

Brands I worked on �Nissan Evalia Print ads �Competitor Deck. Evalia vs Enjoy �Research about Chevrolet Enjoy (Evalia’s Competitor) �Research for their new car launch. Terrano

Enjoy Launch Ppt. Nissan Evalia Print Ads Enjoy Launch Ppt.

Research ppt. for Nissan H 79 N/ Terrano by Dragon Fly

Brands I worked on �IDFC Mutual Funds �Attended all client meetings �Minutes of meeting formulated �Projects I worked on: �SIP Chart Booklet �IDFC Ln. D (Learning and Development) Briefcase �IDFC One Idiot Movie �Mailers for launch of Ln. D Kit �Classic Equity Fund one pager �Poster for IT & College

SIP Chart Booklet

Ln. D Briefcase Cards

College Magazine Poster IT Posters

Emailer One Pager BPO Poster Emailer

Brands I worked on �Mc Donald’s Research Project

Brands I worked on �DSP Black Rock Mutual Fund Pitch

Brands I worked on �Total/Elf Pitch: Research

Key Learnings � Understand the working of an advertising agency � Hands on experience of the entire client servicing work � Improved my writing, researching and communication skills � Enhanced my existing knowledge and helped me learn new things � Learnt how to co-ordinate between various departments of an ad agency and get the work done � Time and stress management � Increased my self-confidence while dealing with clients, strangers and employees � Gave a new shape to my creativity, hard-work, communication and writing skills � Learnt multi-tasking and management skills � Also worked with the account planning department- added advantage � Learnt Research Skills

Challenges Faced � Communicating the same message sent across by the client to all the different departments and people in the agency without any discrepancies in the message � Dealing with different kinds of people from different departments and getting the work done by me � Sitting and getting every small changes implemented in the creative work as suggested by the client, every now and then � Keeping the client as well as the creative team happy and satisfied at the same time � Meeting deadlines � Working on multiple brands and multiple tasks � Coping up with the volume of work given each day, inconsistent office timings and yet producing quality work

Thank You!