Internet Search Strategy July 11 2010 aje Advantages

Internet Search Strategy July 11, 2010 -aje

Advantages The ability to learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge, The Fifth Discipline

Content 1. 0 • • • Background Browsers Search Engine Directory Internet Politics

Content 2. 0 • • Web Seminar – Talent/Better. Management E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- Linked. In, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2. 0 – blog

Content 2. 0 • E-Newsletters – About • HRD – CLO, ASTD, Fast Company, Better Management

Sharing • Interesting sites? • Your frustration? • Questions ?

Background

History

Definition of Net The Internet is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked web pages and other documents of the World Wide Web.

WWW domination

How big is the web? • 56 billion static web pages are publiclyavailable on the World Wide Web. • Another estimated 6 billion static pages are available within private intranet sites • 200+ billion database-driven pages are available as dynamic database reports ("invisible web" pages) • Google. com indexes 9. 75 billion web pages.

Deep Web • The invisible web, , a vast repository of information that search engines don't have access to, such as databases • Private networks, called intranets, that are not actually hooked up to the Web • Forms, like Cold. Fusion or CGI • Password-protected sites, like a university library • Sites that intentionally, for various reasons, keep their information from being indexed by search engine spiders

Today • • 200 Billion Only 50 Billion is static web Geogle only indexed 20% Daily Web Space increase 100, 000 websites

Key Players Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

Sir "Tim" John Berners-Lee • the inventor of the World Wide Web and director of the World Wide Web Consortium

Search Strategy

Search Strategy a. Choose appropriate key words b. Select right tools c. Evaluate Information

Your needs? 1. What information you want to have right now? A. ____________ B. ____________ C. ____________

Tools • • • Search engine Meta Search Specialized search engine Directory Specialized Directory – academy, alexa

Tools for Multimedia • • Sound - Podcast TV – Online TV Photo – flickr Invisible Web

Browser

Definition A web browser is a software application, technically a type of HTTP client, that enables a user to display and interact with HTML documents hosted by web servers or held in a file system.

HTML & HTTP • In computing, Hyper. Text Markup Language (HTML) is a markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser. HTML is used to structure information — denoting certain text as headings, paragraphs, lists and so on

Browser - functions § § § Mozilla Firefox – tab, extensions, high security Internet explorer – tab, integrated Opera – sessions, ligh

Browsers • • Internet Explorer (decoder) Bookmark/Favorite Home Page (Google, Yahoo) Back Forward Refresh (7 seconds) History Text size Encoding

Search Engine

Definition • Definition: A search engine is a searchable database of Internet files collected by a computer program (called a wanderer, crawler, robot, worm, spider).

Search Engines Single Google. com Vivisimo. com Meta All the Web Dogpile Internet search engines can be the most useful--or useless--tools on the Internet

Boolean Search Add +ABC Minus -ABC Default DEF OR ABC Exact phrase “ABC” Wild card Synonym ABC* ABC~

Boolean OR 33702660 NOT 81497 AND 1677

effective habits: • • Study Search Engine Help Files • Use The "Three Strikes" Rule • • • Don't Play Favorites • Use Specialized Search Sites • Keep your book mark well classified

Directory

Characters • • pick by human • hierarchy • small portion of cyberspace • low noise

General Directory • Yahoo - largest collection of topical collections • Google Web Directory – using the Google link ranking technology; Google search results are also included with directory results • Open Directory – volunteers to pick the web pages

Specialized Dir • About - large collection of topical collections gathered subject specialists • Alexa – List down the highly ranked websites • 100 times – free education sites for business studies

• INFOMINE - large collection of scholarly Internet resources collectively maintained by several libraries, including those from the University of California • The Internet Public Library - large, selective collection from the University of Michigan • The WWW Virtual Library - highly respected guides to many disciplines sponsored by the W 3 Consortium

Content 2. 0 • • Webinar– Talent/ Better. Management E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- Linked. In, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2. 0 – blog

Content 2. 0 • E-Newsletters – About • HRD – CLO, ASTD, Fast Company, Better Management • Video – Youtube • Photos - Flickr

Webinar

E-Magazine

http: //www. submag. com/sub/ch? pk=cloweb

Discussion Group

Network

Information PPT

Expert

Blog

Blog • • • http: //www. tehnorati. com http: //www. bloglines. com http: //www. blogger. com http: //blog. iht. com http: //www. jeffooi. com

E-Newsletter

HRD

Discussion Group

Video/Photos/Encyclo pedia

Web 2. 0 • • • Encyclopedia http: //www. wikipedia. org Photo http: //www. flickr. com Video http: //www. youtube. com

TV • • • Power Point Slide show Online http: //www. slide. com Online TV http: //wwitv. com http: //twit. tv http: //websearch. about. com/od/imagesear ch/a/freeonline. TV. htm

Magazine & Newsletter

Podcast Sound

Information Evaluation

Web Evaluation Techniques Before you click to view the page. . . • Look at the URL - personal page or site ? ~ or % or users or members • Domain name appropriate for the content ? edu, com, org, net, gov, ca. us, uk, etc. • Published by an entity that makes sense ? • News from its source? www. nytimes. com • Advice from valid agency? www. nih. gov/ www. nlm. nih. gov/ www. nimh. nih. gov/

Web Evaluation Techniques Scan the perimeter of the page • Can you tell who wrote it ? • name of page author • organization, institution, agency you recognize • e-mail contact by itself not enough • Credentials for the subject matter ? – Look for links to: “About us” “Philosophy” “Background” “Biography” • Is it recent or current enough ? • Look for “last updated” date - usually at bottom • If no links or other clues. . . • truncate back the URL http: //hs. houstonisd. org/hspva/academic/Science/Thinkquest/gail/text/ethics. html

Web Evaluation Techniques Indicators of quality • Sources documented • links, footnotes, etc. – As detailed as you expect in print publications ? • do the links work ? • Information retyped or forged • why not a link to published version instead ? • Links to other resources • biased, slanted ?

Web Evaluation Techniques What Do Others Say ? • Search the URL in alexa. com – Who links to the site? Who owns the domain? – Type or paste the URL into the basic search box – Traffic for top 100, 000 sites • See what links are in Google’s Similar pages • Look up the page author in Google

Web Evaluation Techniques STEP BACK & ASK: Does it all add up ? • Why was the page put on the Web ? • • • inform with facts and data? explain, persuade? sell, entice? share, disclose? as a parody or satire? • Is it appropriate for your purpose?

Try evaluating some sites. . . 1. Search a controversial topic in Google: – "nuclear armageddon" – prions danger – “stem cells” abortion 2. Scan the first two pages of results 3. Visit one or two sites – try to evaluate their quality and reliability

Internet Politics

Internet Politics Virus Freedom of speech Pornography Company policies Copy right

Internet Politics • Virus • data loss due to viruses is still less than 10% • 2 hours to clear up, a major infection will probably take 5 days What is the consequences?

Internet Politics • Virus One of the first major attacks in the United States occurred in 1988 with a virus created by a Cornell University graduate student. It jammed more than 6, 000 computers across the country, shutting down some networks on what was then a much smaller national computer network.

Internet Politics • Antivirus Rules For The Users 1. Never accept disks, programs or data files without checking them first 2. Never use software, demo's or other software with doubtful origins 3. Always scan any program or document download onto your machine before you open or read it, this includes attachments received via e-mail 4. If you lend a disk to anyone, check it when you get it back. BEFORE you use it again 5. Keep your Antivirus software up to date

Internet Politics • Freedom of speech • Abide to non-disclosure agreement. • In discussion group, lurk before you participant. • Do not use four letter words • Use emoticon for international communication

Internet Politics • Pornography • It’s a big NO NO • Why it is not allowed? • If allowed, what would be the negative consequences? • If accidental, leave straight immediately

Internet Politics • Company policies • Internet Users Policy (IUP) • Previous experience

Internet Politics Copy right • Three types of software: – public domain, freeware and shareware • Give credit to authors – electronics, verbal or written forms • Check virus • Consult IT or HR if not clear