Internet reading Skills: mindful reading IT concepts: characteristics of Internet readers This work is licensed under a Creative Commons Attribution-Noncommercial. Share Alike 3. 0 License.
Where does this topic fit? • Internet concepts – Applications – Technology – Implications • Internet skills – Application development – Content creation (text)
Know your reader Question: How do people read short documents on the Internet? Answer: quickly and superficially, focusing on the top and left sides of the screen.
Distribution of page-stay times 59, 573 page views by 25 users with average of 30. 5 and 8 years Web experience. How long do you typically spend on a Web page? More on this study
Link click frequency General pages End of screen Google search pages
Scrolling and attention Users spend 80% of their time looking above the page fold. While placing the most important stuff on top, don't forget to put a nice morsel at the very bottom. Read more
The bad news and the good news • People scan Web pages, reading quickly and superficially. • If you read important Web pages carefully, you will have an advantage. • If you write with people’s reading habits in mind, you will have an advantage.
Internet reading Skills: mindful reading IT concepts: characteristics of Internet readers This work is licensed under a Creative Commons Attribution-Noncommercial. Share Alike 3. 0 License.