International Standard Audiovisual Number ISAN International Agency ISO

International Standard Audiovisual Number © ISAN International Agency ISO 15706 -1: Work Identifier ISO 15706 -2: Version Identifier License for Europe / WG 3 ISAN International Agency 1 A rue du Beulet CH-1203 Geneva Tel. : + 41 22 545 10 00 Email: info@isan. org Fax: + 41 22 545 10 40 www. isan. org 1

ISAN Organization Overview … 163 countries ISAN = ISO 15706 ü ISO is the owner of the ISAN standard and related IP (ISAN Registry, etc…) ü ISAN is maintained and reviewed by ISO with the approval of its members ü The management of ISAN and operational & implementation specification is delegated to ISAN-IA (via the Registration Authority Agreement) who reports to ISO. Registration Authority Agreement (RAA): defines the Role, Responsibility and Obligations of ISAN-IA and ISAN RA Not for profit association üManage & Operate the ISAN Standard in compliance with the ISO RAA, report to ISO üOperate the ISAN Registry and make sure it is accessible to all ISAN users. ü Appoint & support ISAN Registration Agencies (ISAN RA) üSpecifies with ISAN RA recommended practice. Registration Agency Agreement: defines the Role, Responsibility and Obligations ISAN RA in accordance with ISO RAA Not for profit association The Registration Agency (RA) is established to serve a specific country or region ü Deliver the ISAN Registration Service to local audiovisual users ü Facilitate the access to the ISAN Registry ü Make sure that ISAN complies with local needs and practices 2

ISO Regulation applicable to ISAN-IA and ISAN RA § RAND Principle: "reasonable and non-discriminatory" terms and conditions shall apply. § Accessibility of the ISAN Registry: ISAN data shall be accessible to all ISAN users. § ISAN Service Fees shall be reasonable and delivered on a strict Cost Recovery principle § Compliance with competition laws: § Local ISAN Service fees are defined by each RA: harmonization of fees = illegal price fixing. § ISAN users are free to be serviced by the ISAN RA of their choice (not necessary the one appointed in their country). § ISAN users are free to change for another ISAN RA, anytime. § Reporting: ISAN-IA is obliged to report to ISO on a yearly basis (activity, obligations fulfillment, . . . ) ISAN-IA and ISAN RA are not for profit association crated (by not for profit § Audit: organizations) ISO has an audit ISAN-IA (agreements, books, records, the forright the on sole purpose of Managing / Operating documentation etc…). ISANStandard 3 § RAA Reassignment: ISO is entitled to reassign the ISAN Registration Authority

ISAN Intellectual Property § ISO is the exclusive owner of the ISAN standard (ISO 15706 -1 & ISO 15706 -2). § All intellectual property related to the proper functioning of the ISAN standard, such as the ISAN Registry, trademarks, documents, etc. . is owned by ISO and licensed to ISAN-IA. § Metadata submitted by registrants in the ISAN Registry are the property of the registrant who grants a non exclusive, perpetual worldwide license to ISAN-IA and ISO. § ISAN identifiers are public and can be stored, used, circulated for free and freely by anyone (irrespective of commercial and non commercial purpose). § ISAN-IA can sub-license ISAN metadata to third parties: a cost recovery 4

ISAN-IA & RA Governance § § The ISAN-IA association is composed of 3 main bodies: ü The General Assembly: validates the accounts and nominates the auditors. ü The Administration Committee: composed today by representatives of the founding Members: CISAC, AGICOA, FIAPF, and representatives of the ISAN RA. ü The Registration Agency Committee (RAC): composed of representatives of all ISAN RA, the RAC coordinate local efforts and reports local experience, specification or requirement and propose evolutions of the ISAN system to the AC. ISAN-IA’s bylaw enables to accept other industry representatives in its governance structure such as Archives, Broadcasters, Digital Platforms, Data providers, etc… willing to play an active role in the development of ISAN RA are distinct legal entities, not for profit associations created for this specific purpose. ISAN RA are usually co-founded by several local constituents of the audiovisual industry: § ISO 15706 requires that local producers support or are represented in the RA 5 § Artists, music societies, broadcasters, national archives, etc…

ISAN Business Model ISAN business model based on ISAN allocations by Producers § ISAN RA pay a membership fee to ISAN-IA + ISAN registration fee (based on quantity) § ISAN RA invoices a Service Fee for the issuance of the ISAN Identifiers. ÞOne off fee: ISAN issuance costs + perpetual maintenance of the data in the ISAN Registry. ÞISAN cannot be resold once allocated by the Producer Þ ISAN are used, stored, circulated for free (and freely) by anyone. § ISAN Registrant (6500+) are producers of all size : 3 pricing offers to cover all situations: üSmall registrants can buy unitary ISAN identifiers (typical: 9€ ISAN / 2€ VISAN) üMedium registrant get volume discount (typical: >25% or pack 5000 ISAN) üFlat rate for large commercial catalogues: studios, broadcasters, . . . (typical: 35 k€ / year) § ISAN version registrations (other than producers) remain marginal. 6 § Access to the ISAN Registry for ISAN Search and ISAN Resolutions is free.

Means to Access the ISAN Registry Work / Version Search ISAN Resolution ISAN Registry or Local Copy) ISAN Allocation (ISAN Registry ONLY) (ISAN Registry or Local Copy) Files (Bulk) ISAN Registry WWW User Copy ISAN Registry API üAccessible 24 x 7 üOperational since 2005 (99, 9% up time) üScalable & Redundant technologies Scheduled Updates 7

ISAN Registry Search and Resolutions § Discovery Reader: Free discovery public ISAN Search and ISAN Resolution service is available on www. isan. org (does not require to be registered in the ISAN System via an ISAN RA). Limited set of metadata (work type, 3 titles, year, length, 1 director, 1 actor, V-ISAN). § Registered Reader: Full access to the ISAN Registry, requires to be registered in the ISAN System via an ISAN RA. Web based ISAN Search and ISAN Resolution are free (some RA may charge a small admin fee). § Promoter Readers: organizations who need to perform automated ISAN Search and ISAN Resolution: § via a local copy of the ISAN Registry § using the ISAN API § via the automated ISAN bulk matching to retrieve large quantities of existing ISAN. Promoter readers with particular requirements / commercial applications can be asked to contribute to the service delivery (10 k€/year) 8

How to Obtain New or Existing ISAN for Large Catalogues? Resolve Pending Matches Import ISAN from strong/confirme d matches + Cinematogaphic Database All « Strong Match » Results All « Pending » Match All « No Match » Results Metadata Export in XML Catalogue Matching with ISAN ? = Matching Results Match / No Match / Pending 9

7 Years Experience in Audiovisual Metadata Matching ? = Metadata Matching Multilingual data Matching & Unduplication Assistance and service in 61 countries Robust 19 local Registration automated Agencies matching engine based on linguistic & probabilistic algorithms ISAN Registry Minimize the Human Work Unduplication Functions 10

Implementation Effort for Obtaining New and/or Existing ISAN 1 Typically 1 week work to develop the XML export ISAN Validation (same XML files to register new ISAN / retrieve existing ISAN) software. - test the XML files - check the business Batch Catalogue Matching rules Þ Processed by ISAN-IA or ISAN RA (typically 1 sec. / work) All Pending Match Resolutions: ÞErgonomic interface for quick validations ÞColors highlights similarities and differences 11

ISAN Ecosystem of identified users and supporters Content production & Creation Collecting societies Reporting, Analytics 100 Anti-piracy+ Infrastructure & CPE etc. . Regulators, Public Orgs 6500 + Content Delivery Cultural Founds etc. . Trade & Professional Organizations etc. . Archives etc. . ISAN-EIDR Discussion: ISAN Facts & Figures 12

ISAN Implementation Figures 825’ 000 ISAN Productions from Europe (51%) Asia (4%) America (45%) ISAN Registry 19 6500 + ISAN RA North / South America Europe & Australasia Registrants / 61 Countries +1000 new adopters / year Digital Platform Distributors + 100’ 000 ISAN / Year Collecting Film. Societies archives / Producers databases Post Production Media Funds Authors Music Societies Analytics 13

Standard Identifiers for Film Archives ü Improving the interoperability between film archives (and AV databases) with a higher degree of automation. ü Improving the monetization of archived content and management of rights (discovery, suggestions, circulation…). ü Improving the identification and management of all versions of a content (film print original/restored, tapes, discs, digitized versions, …) ü Reducing the cost of rights clearance while increasing the chance to identify rights holders ü ISAN referenced in many right holders databases (CMOs: producers, authors, music, performers, etc…) ü Producers register their work with ISAN to prevent them from becoming future Orphan Works. ü ISAN-IA has contributed to EN 15744 & EN 15907 ü ISAN-IA contributes to the FIAF Cataloging Rules Revision Project to ensure compliance

THANK YOU ISAN helps promote, provide and protect. Visit ISAN at www. isan. org regis. flad@isan. org 15

ISAN in Europe: Strong support from Rights Holders 14 European ISAN Registration Agencies (RA) Copyright & Online UK: PACT (Producers), PRS (Music), ITV (Broadcaster), Soundmouse (Tech) France: PROCIREP-ANGOA (Producers), ARP, SACD & SCAM (Authors) Spain: EGEDA, FAPAE (Producers), SGAE & SDAE (Authors & Editors) Germany: G. W. F. F. (Producers), V. F. F. (Broadcasters) Italy: APT, API (Producers), SIAE (Authors), ANICA Poland: ZAPA-SFP(Authors & Producers), Sweden: FRF (Producers) Denmark: CAB-Filmret (Producers) Finland: Tuotos (Producers) Netherland: SEKAM (Producers) Switzerland : Swissperform, Suissimage (Producers), SSA (Authors) Belgium: BAVP/PROCIBEL(Producers) Portugal : GEDIPE (Authors, Producers, Editors), GDA (Artists) distribution of AVLibrary works in the EU Serbia: National of Serbia üThe European Parliament calls on the EU Commission to implement measures facilitating the wider use of the ISAN system in the EU. üEU directive on Orphan Works: ISAN referenced as an authoritative source of information to perform diligent searches on presumed Orphan AV Works (digitization of archives & online access) 16

ISAN Use Case: Spanish Pesonal Property Registry Legal Deposit & Rights Clearance Platform Ø Who is the author and how to contact him/her? Ø What license on a work and how can it beon used? more www. safecreative. org 17

ISAN Use Case: Audiovisual Rights Management more on http: //www. ida-net. org ISAN-EIDR Discussion: ISAN Facts & Figures 18

ISAN Use Case: ISAN in Music Cue Sheets etc… Reporting ISAN, significantly reduces data required by collection societies Transmission Log Reporting ISAN can replace Production Transmission Production Number Series Indicator Production / Series Name Series Number Episode name Episode Number Running Time Production Type Production Source Indicator Music Details Where Music cue sheet previousely reported, ISAN can replace all 23 fields. 19

ISAN Use Case: ISAN in Windows Media Windows Expressio n Encoder Windows Media SDK (encoder / decoder) more on msdn. microsoft. com … 20

ISAN Use Case: ISAN in Media Asset Management Telescope DAM SW by North Plains Systems Project Container Record Asset Container Record ISAN Schema Element (String Field) Collateral Metadata Objects (Container Field) 21

ISAN Use Case: Packaging Film Content for the i. Tunes Store i. Tunes Package Film Specification 5. 0 (2012 -05 -22) <? xml version="1. 0" encoding="UTF-8"? > <package xmlns="http: //apple. com/itunes/importer" version="film 5. 0"> <provider>Paramount</provider> <language>en-US</language> <video> <type>film</type> <subtype>feature</subtype> <vendor_offer_code>408 CH 98720 X 103</vendor_offer_code> <vendor_id>09736156444</vendor_id> more on www. apple. com … <isan>0000 -03 B 6 -0000 -O-0000 -2</isan> <upc>09736156444</upc> <country>US</country> … 22

ISAN Use Case: Packaging Transactional Vo. D Content with You. Tube more on code. google. com … Packaging Transactional VOD Content with You. Tube <? xml version="1. 0" encoding="utf-8"? > <package name="lionsgateuk-youtube-UPC 12345 -GBCA-insert-20111230 T 113857"> <feature> <filename source="/assets/UPC 12345/path-to-feature. mp 4">UPC 12345 -GBCA-feature-Cougar. Hunting 8. mp 4</filename> <audiolanguage>fr</audiolanguage> <rating system="BBFC">18</rating> </feature>. . . <metadata> <isan>0000 -D 07 A-0090 -Q-0000 -X</isan> <eidr>10. 5240/1234 -5678 -9 ABC-DEF 0 -K</eidr> </metadata>. . . </package> 23

ISAN Use Case: Cisco Videoscape Media Suite Multi screen content delivery, Linear / Non Linear Better monetize ondemand content: ISAN allows to associate content in the live schedule (e. g. TV episodes ) with their ondemand counterparts (e. g. other episodes or supplemental material, etc…) for on-demand purchase or rental. more on www. cisco. com… 24

ISAN Use Case: Harris Broadcast D-Series DSXTM Broadcasting Playout Automation Broad range of ingest and playout devices, open metadata exchange via BXF, MXF, AAF and ISAN. more on www. harrisbrodcast. com. . . 25