International Seminar on Modernizing Official Statistics Meeting Productivity

International Seminar on Modernizing Official Statistics: Meeting Productivity and New Data Challenges Tianjin, People’s Republic of China 24 - 26 October 2013 Modernization of Data Dissemination: the European Statistical System experience Mariana Kotzeva, Advisor Hors Classe, Eurostat

Objectives for dissemination and communication at Eurostat and in the European Statistical System (ESS): • Serving the needs of users by providing high-quality official statistics; • Making statistics available to all actors in an open way; • Helping all users to understand statistics and to use them correctly; • Making users aware of the added value of statistics from the ESS. Mariana Kotzeva, Eurostat ESTAT

Strategic areas for improving dissemination and communication of European statistics: • Permanent dialogue with users; • Free access and reuse of statistics; • Modernisation of dissemination products and services towards visualisation and interaction; • Combining statistics and geographical information; • Improved access to microdata especially for research purposes; • Educating people about statistics; • Communicating about the European Statistical System. Mariana Kotzeva, Eurostat ESTAT

Make the difference in the ocean of information Free access to and re-use of data: cornerstone of Eurostat’s dissemination policy. Mariana Kotzeva, Eurostat ESTAT

Main access to the databases (navigation tree) Change language to French and German Latest news realeases Euro indicator’s calendar Most requested statistics Latest publications

Statistics explained: an entry point for user-friendly statistics Mariana Kotzeva, Eurostat ESTAT

Statistics explained: an entry point for user-friendly statistics Mariana Kotzeva, Eurostat ESTAT

Data explorer: Eurostat ESTAT

Mobile applications Dissemination of the Eurostat data on smartphones: • Press releases (still under preparation); • Apps for i. Phone and Android; • Mini “Country profiles”; • Data updated twice per day. Mariana Kotzeva, Eurostat ESTAT

Mobile applications Mariana Kotzeva, Eurostat ESTAT

User support Mariana Kotzeva, Eurostat ESTAT

New tools for a modern statistical communication Social media: we have to go where the users are. . . Social media usage is growing rapidly (more than 550 million active Twitter users). Social media help reach and get in contact with more people. Social media become entry point to online information. Social media are very present in mobile devices. Mariana Kotzeva, Eurostat Social media allow quick and spontaneous reaction to issues raised in society. Eurostat ESTAT

New tools for a modern statistical communication Participating in social media can help foster reputation and strengthen the brand of statistical agencies by increasing brand associations, increasing information availability and increasing the use and reputation of statistics in a positive way. “The goal of social media is to turn customers into a volunteer marketing army. ” - Jay Baer, Convince and Convert Mariana Kotzeva, Eurostat ESTAT

Eurostat on Twitter Mariana Kotzeva, Eurostat ESTAT

Modernisation of dissemination of regional and urban statistics Under-utilised potential of regional and urban statistics: • People are concerned about local phenomena; • Citizens want statistics to assess their personal situation and to compare themselves/their region/their country with their neighbours; • Visualisation tools as powerful enablers to users who wish to understand the geographic dimension of socioeconomic trends. Mariana Kotzeva, Eurostat ESTAT

Eurostat ESTAT

Simple visualisation tools to be embedded in any website: Eurostat ESTAT

Flexible dashboards and interactive tools Eurostat ESTAT

Eurostat ESTAT

Thank you for your attention! § mariana. kotzeva@ec. europa. eu § http: //ec. europa. eu/eurostat ESTAT