International ecommerce for developing countries Practical case studies

International e-commerce for developing countries Practical case studies in overcoming barriers to trade through digital channels A presentation to: WSIS Thematic Session By: James Howe Date: 28 th May 2015

F & ree re sh tu ip rn p s in e. M al M lo ark gi e st t s ic id s C br orp Le and ora ga ing te l. R ep. In Br tl. an pa de ym d en of t fe so rs l. B 2 B DDP l& g VM P e A Am ffilia pr b te og as & ra sa br m do an s r d re p. B 2 C 100% Potential ------ B 2 C 2 C Bonus B 2 C 2 B Small B 2 B Increasing • sales volume • value added Sustainability Negotiated sales B 2 B ------------------------------------------------------------DAP FOB EXV Survival sales - Brand + Loss RED + Debt ------------------------------------------------------------Failure OCEAN

3 There is a lot more to do in order to support SME’s in overcoming the barriers to e commerce… Getting online: • Ease of use of “e Mall” for administrators • Software linkages to other e marketplaces (“API’s” to interact with markets) • Adapted for other sectors (B 2 B, Services, Food etc. ) • Mobile commerce platforms (“Trade@Hand v 2. 0”) t & ll, Ma ) (e dia e e n nli al m g o oci ttin s, s e G MP V 1 nt Selecting products and preparing content: • Training and e-learning modules for effectiveness in digital communications 5 nte co pa llin be La s tic gis ion t lo lidat r po o Ex ons c & g 6 n se re p l re ca Fis l na tio na ns r e Int lutio so & tat ion n nd 9 8 a ing M CR t rke Ma 7 4 2 e Pr l Fu E- 3 g rin olu ts en film Marketing and CRM • Customer service platform (capability and pilot) • Digital promotion tools • Study and recommendations • Pilot / proof of concept adapt cts du ro ts p e g tin ark lec t m Se rge ta p al loc Payment solutions • Partnering with additional payment providers • Training and documentation me ay n tio Learn & Producer Awareness raising: • Documentation and presentation of training materials • Greater visibility required • Publishing papers • Improved online communications • E commerce event Customer ics ist t og en s l gem n tur na Re ma Logistics and fiscal representation • Partnerships • Training and documentation Economic Sustainability • Billing modules for groups running and maintaining a shared e commerce platform