International Day of Forests 2015 Forests for Food

International Day of Forests 2015 Forests for Food for Forests March 20 2015 PEFC Spain www. pefc. es PEFC España C/ Viriato 20, 3 C 28010 Madrid 915910088 www. pefc. es

Issues 1. What are PEFC and forest certification? 2. Project “Tastes of Sustainable Forests” 3. Recipe Book “Cuisine from the forests” 2

What are PEFC and forest certification? 3 www. pefc. es

What is PEFC? Ø Global, not-for-profit, non-governmental organisation Ø Voluntary mechanism promoting sustainable forest management providing independent, third party certification of good practices Ø Alliance of national forest certification systems with global representation and an international chain of custody Ø World's largest forest certification system and provider of two thirds of the world’s certified sustainably managed wood Ø Certification system of choice for small family forest-owners 4

PEFC in the world Europe 89. 3 million ha 33% TCA 8, 949 Co. C North America 154 million ha 59% TCA 426 Co. C Africa 1 Co. C Central and South America 4. 6 million ha 2% TCA 152 Co. C – Chain of Custody certificates TCA – Total Certified Area 5 10. 600 Co. C in 62 countries 263 millions hectares in 33 countries Oceania 10. 4 million ha 4% TCA 245 Co. C

What is Forest Certification? PEFC Certified forest products are: • legal: the wood is harvested following local legislation and international agreements and the forest owner has been compensated accordingly • from well managed forests: forestry operations have been conducted maintaining forest’s ecological, social and economic values • traceable: the raw material supply chain is controlled and verified from the harvesting site up until finished products Forest Management Certification Chain of Custody Certification 6

Project “Tastes of sustainable forests” Project aimed at the promotion of commercial development of wild food products through PEFC FOREST CERTIFICATION 7

Market survey ØInterwies with production industries, retailers, communication , marketing and wild food internationalization experts. ØWild food producers survey Ø High restaurants survey 8

Survey results 81. 6% of leading Spanish chefs consider: Their customers would value the presence of sustainable wild produce on their plates 55% of the chefs and producers consider: Forest certification could give greater prestige to the wild food products 9

Survey results Wild food products qualities Producers, retailers and chefs link wild food products with these attributes: natural aroma healthy rural development 10

Survey results Certification provides traceability guarantess Main chefs consider: GUARANTEES = CONFIDENCE =CERTIFICATION 11

Survey results Advantages of Forest Certification for the sector Chefs: § certification could better ensure traceability to the consumer § would help improve the regulation of the commercial use of wild food products Producers: § benefits of forest certification to the foreign market Both: § 12 using wild food products originated from sustainable forests would give them greater prestige and recognition to their business

Survey results Certified wild food products in market Gourmet sector Attributes: quality, exclusivity, great presentation, natural character and taste and aroma. Good image and a responsible attitude toward conservation of wild food certified products International market Countries with better development level and greater sensitivity to environmental problems. Europe: Germany, UK, Switzerland, Nordic countries and Netherlands United States and Japan Spanish cuisine = high cuisine. The food industry should benefit from the good position of Spanish cuisine at international level 13

Recipe Book “Cuisine from the forests” 14

Recipes by Charo Val 15

Launch Event 9 th October 2014, Madrid Attendants: Renowned chefs, wild food producers journalists and Public Administration Media coverage: radio, TV reports and interviews Video (00. 01. 24) 16

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Contests and Awards • Recipes Contest based on wild food products held by the Cooking TV Channel: Canal Cocina. One of the prizes was the “Cuisine from the forests” 200 recipes / 5 winners / 1. 700. 000 views • “Best Sustainable Cookbook in Spanish” Gourmand World Cookbook Awards 18

TV Programs Cocina con Sergio Video 19 Canal Cocina recomienda… Video

Master Classes 20

Master Classes 21

On sale Sales Profits from the sales will fund micro-projects to ensure the care of forests, promote wild food products and develop rural areas. On line sale 22

PEFC certified Spanish jam 23

Thank you PEFC Spain www. pefc. es