International Corruption Prevention Awareness Raising Campaigns and Public

International Corruption Prevention: Awareness Raising Campaigns and Public Education Alun Jones Chief of Communication and Advocacy

6 Pillars of Anti-Corruption Efforts • • • Institution Building Situational Prevention Social Prevention (Awareness Raising) Enforcement Evaluation and Monitoring International Legal Cooperation

Importance of Corruption Prevention, Education & Awareness Raising • UNCAC devotes Chapter 2 to prevention in private and public sectors. • Articles 5 -14 focus on implementing specific measures and requirements to prevent and fight corruption. • UNCAC Article 61 stresses the importance of promoting and sharing good practices in corruption prevention. Corruption prevention is an

Prevention: A Shared Responsibility UNCAC also promotes that a culture of integrity and corruption prevention are shared responsibilities for all sectors of society, including: – the corporate community – civil society – media – members of parliaments – scientific and educational institutions

How Does Corruption Prevention, Education & Awareness Raising Work? 1. Agenda-setting: • Puts the issue at the top of the government’s, media’s and public’s agenda. • The more people are exposed to information about corruption from a variety of sources, the more importance they place on it. • Puts pressure on states reluctant to ratify or enact UNCAC. The pressure of public opinion will

How Does Corruption Prevention, Education & Awareness Raising Work? 2. Create a culture of integrity (long-term): • Bring together all important parties in the fight against corruption (e. g. government, civil society, media, public). • Educate about integrity and what to expect from elected officials civil servants, etc. • Stimulate societies to move from a culture of acceptance of corruption to one of rejection of corruption. • Promote access to information (e. g. through transparency portals or e-government utilities).

UNODC’s International Anti-Corruption Campaign: Your NO Counts Objectives: • Increase awareness of corruption and its extraordinarily negative impact on individuals and society. • Promote the United Nations Convention against Corruption. • Promote the observance of the International Anti. Corruption Day (9 December).

Slogan and branding • The slogan encourages people around the world to take a stand against corruption. • Each ‘no’ to corruption counts and makes a difference in fighting this crime.

Your NO Counts 2009 • Joint global campaign with UNDP • Focuses on how corruption: – Hinders achievement of MDGs – Undermines democracy and rule of law – Distorts free markets – Erodes quality of life – Drives fragile countries towards state failure • “Call to Action Matrix”: – Provides practical advice for fighting corruption by government officials, private sector, civil society, etc.

You can become part of the campaign by: • • • Organizing activities around the world to mark 9 December Publishing the campaign banner on websites Using the “Your NO Counts” logo on publications & at events Creating a link to the campaign website: www. yournocounts. org Sending a message to your networks about the campaign and the UNCAC Joining the campaign’s social networking groups/cause and inviting your employees to do so

Future campaign products: • Advocacy Guide • Media models, training curricula and guidelines for journalists • Teacher/professional training curricula and ethics/anti -corruption school and university lesson plans • Incorporating ethical values in continuous education and school management, for example, by means of special days and competitions • Children’s campaigns, including websites, cartoons, anti-corruption essay or art competitions, clubs and other school programs • online tools for social networking websites (Facebook, Twitter, Flickr)

Thank You! Please visit the 2009 Anti. Corruption Campaign website: www. yournocounts. org Alun. Jones@unodc. org