International Competitive Strategy Chapter 13 International Strategy n

  • Slides: 15
Download presentation
International Competitive Strategy Chapter 13

International Competitive Strategy Chapter 13

International Strategy n n n Why is it important? International Strategy Competitive Advantage n

International Strategy n n n Why is it important? International Strategy Competitive Advantage n n Develop skills and competencies Global Strategic Planning Definition n Considerations n Historical v. present day n

Process n n n n Analyze Company’s External Environments Analyze Corporate Controllable Variables Define

Process n n n n Analyze Company’s External Environments Analyze Corporate Controllable Variables Define the Corporate Business, Vision, and Mission Statements Set Corporate Objectives Quantify Goals Formulate the Competitive Strategy Prepare Tactical Plans

Analyze Company’s External Environments n n Little control Five trends Interdependent economy n Global

Analyze Company’s External Environments n n Little control Five trends Interdependent economy n Global competitiveness and growth n Consolidate distribution channels n Growth patterns n Volatile and uncertain world n

Analyze Corporate Controllable Variables n n The Big Picture Linkages What does it do?

Analyze Corporate Controllable Variables n n The Big Picture Linkages What does it do? Knowledge as a Resource How important is it? n How to use it? n

Define the Corporate Business, Vision, and Mission Statements n What are they? n What

Define the Corporate Business, Vision, and Mission Statements n What are they? n What do they do?

Set Corporate Objectives n n Objectives Mc. Donald’s Vision n Objectives n

Set Corporate Objectives n n Objectives Mc. Donald’s Vision n Objectives n

Quantify Goals n What does this mean? n Why is it effective? n Nonquantifiable

Quantify Goals n What does this mean? n Why is it effective? n Nonquantifiable

Formulate the Competitive Strategy n Competitive Strategies Considerations n Trade-off n Forms n n

Formulate the Competitive Strategy n Competitive Strategies Considerations n Trade-off n Forms n n Global n n n When to use it? Problems Multidomestic n n When to use it? Problems

Formulate the Competitive Strategy n Forms n Transnational n n Both Upstream Downstream General

Formulate the Competitive Strategy n Forms n Transnational n n Both Upstream Downstream General Scenarios n Contingency plans n

Prepare Tactical Plans n n Short-term Strategy v. Tactical

Prepare Tactical Plans n n Short-term Strategy v. Tactical

Planning n n n Sales Forecast Sales Budget Implementation Facilitators Policies n Procedures n

Planning n n n Sales Forecast Sales Budget Implementation Facilitators Policies n Procedures n n Kinds of Plans Time Horizon n Level in organization n

Planning n Methods of Planning n Top-Down planning Advantages n Disadvantages n n Bottom-up

Planning n Methods of Planning n Top-Down planning Advantages n Disadvantages n n Bottom-up planning Advantages n Disadvantages n n Iterative planning

New Direction in Planning n n n History Who Does It How It Is

New Direction in Planning n n n History Who Does It How It Is Done Contents of the Plan Summary n n n Top management Exercise in forecasting Exercise in creativity Focus on quick recognition of change Try to persuade action Restore corm line management

Competitive Forces n Where to Get Information? n n n Within the firm Published

Competitive Forces n Where to Get Information? n n n Within the firm Published material Suppliers/ customers Competitors’ employees Direct observation or physical evidence Benchmarking n n Steps Types n n Internal Competitive Functional Generic

Business Level strategy Competitive strategy Competitive Strategy isBusiness Level strategy Competitive strategy Competitive Strategy is
INTERNATIONAL COMPETITIVE STRATEGY International Strategy o The wayINTERNATIONAL COMPETITIVE STRATEGY International Strategy o The way
International Strategy International Strategy International Strategy IS firmInternational Strategy International Strategy International Strategy IS firm
Strategy Fundamentals What is Strategy Competitive Advantage StrategyStrategy Fundamentals What is Strategy Competitive Advantage Strategy
Competitive Strategy Outline Introduction Sustainable competitive advantage SCACompetitive Strategy Outline Introduction Sustainable competitive advantage SCA
Dynamic Competitive Interaction Implications for Strategy and CompetitiveDynamic Competitive Interaction Implications for Strategy and Competitive
Entrepreneurship Week 8 Competitive strategy Reality check CompetitiveEntrepreneurship Week 8 Competitive strategy Reality check Competitive
chapter thirteen International Competitive Strategy Mc GrawHillIrwin Internationalchapter thirteen International Competitive Strategy Mc GrawHillIrwin International
chapter thirteen International Competitive Strategy Mc GrawHillIrwin Internationalchapter thirteen International Competitive Strategy Mc GrawHillIrwin International
chapter thirteen International Competitive Strategy Mc GrawHillIrwin Internationalchapter thirteen International Competitive Strategy Mc GrawHillIrwin International
International Strategy Multidomestic Strategy Global Strategy Transnational StrategyInternational Strategy Multidomestic Strategy Global Strategy Transnational Strategy
Chapter 7 Competitive General Equilibrium Chapter 7 CompetitiveChapter 7 Competitive General Equilibrium Chapter 7 Competitive
CHAPTER 8 JAPANESE COMPETITIVE STRATEGY Japanese Strategy PRISMSCHAPTER 8 JAPANESE COMPETITIVE STRATEGY Japanese Strategy PRISMS
Chapter 4 Competitive Position Tactics Competitive position tacticsChapter 4 Competitive Position Tactics Competitive position tactics