International Business Track IBTDMSEXPO Chair Dr Ulrich Kampffmeyer

International Business Track IBT@DMSEXPO Chair Dr. Ulrich Kampffmeyer Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 1

“The Future of the Industry” 10: 10 h-11: 00 h “The Future of the Workplace” 11: 00 h-12: 15 h “The Future of the Information Society” 12: 15 h-13: 00 h Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 2

“The Future of the Industry” • The impact of cloud, mobile & bigdata • The shift from ECM to EIM and Social Business • Ubiquitous computing, the rise of the tablet, new major operating systems, the role of the channel, global services vs. integration partners • Saa. S vs. on-premise strategies • Size and trends based on new survey and studies Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 3

“The Future of the Industry” Bullet points: • 3 dimensions: Content, Process, and Participation Management • Make or buy • Deeper and broader Participation Management • Spend more time on small innovators • Consumerisation of IT Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 4

“The Future of the Workplace” Different views for the office in the coming 10 to 20 years. It is no longer about the paperless office but about • New forms of collaboration and communication, work from home and en route • The fate of email and other “old technologies” • New technologies that will provide new chances and challenges. We need to find a new definition of what is “work” in the future – will our labor saved completely by automation? Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 5

“The Future of the Workplace” Bullet points: • Successful mobile and social workplace • Design content applications to maximize user adoption • Capture = multi-dimensional, distributed on-ramp for all content • The critical success factor is better information • Disruptive trends have changed the future workplace • Focus on business metrics not IT metrics • Tools are there, employees mindset is there – is there a strategy? Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 6

“The Future of the Information Society” After 50 years of computing technology we have not arrived in the information society so far: • Privacy and information protection • Spying and chinese walls • Dependency on the correctness and availability of information • Changes in human behavior and even in our genetic setting Is this all owed to technology change only? Is our generation fit for all these changes? Which responsibilities we have to adopt? Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 7

“The Future of the Information Society” Bullet points: • Technology will penetrate every aspect of our life • Technology will come with positive and negative consequences • New technologies, new opportunities, new risks • Limitations of ECM systems • Advantages of going "folder-less" • Dynamic Content Management • Our lives and society as a whole will be fundamentally changed Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 8

Participants: Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 9

Andrew Graham Director Sales EMEA • Over 20 years’ experience of working with end users and vendors • Seasoned market observer and marketing practitioner • Has worked closely with a number of enterprise-wide IT solutions such as ECM, Social Media, Information Management and CRM • Has led several major ECM vendors in EMEA • Regular contributor to various information management and vertical industry events Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 10

AIIM International AIIM is the global community of information professionals. We provide the education, research and certification that information professionals need to manage and share information assets in an era of mobile, social, cloud and big data. AIIM has been an advocate and supporter of information professionals for nearly 70 years Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 11

Richard Medina Co-Founder & Principal Consultant • 20 years with Doculabs • In-depth knowledge of the content management, records management, infrastructure, social business, and mobility market spaces • Helps clients define their requirements and identify the solutions that best meet their business requirements • Works with clients to develop information lifecycle management strategies • Has consulted for international organizations in a wide range of industries, including financial services, insurance, communications, and utility industries, as well as for government organizations Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 12

Doculabs is a strategic consulting firm specializing in the content and social technologies. It was founded on three simple principles: objective recommendations, analysis grounded by benchmark data and a specialization in content-based applications. Chicago-based Doculabs has established itself as the premier consultancy in the ECM market, engaged by most of the Fortune 100 over its 20 year history. Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 13

Geert Kruiter VP Continental Europe Big. Data Analytics • Over 25 years of experience within the IT/software sector • 12 years’ intensive experience of facilitating Mergers & Acquisitions (M&A) for clients, since joining Document Boss • Assists European clients with their M&A and exit goals which includes cross border transactions as well as negotiations with US companies. • Accumulated extensive knowledge and insight into the IT and software industry • Particular expertise in running a business and improving company performance Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 14

Document Boss is a M&A "dealmaker" for providers of software, hardware and services in the ECM, BPM and BPO sectors. Document Boss is established since 1999 as industry specialists for ECM, BPM & BPO providers. We have an unrivalled management experience (120+ years) with a global coverage with the worlds largest and most in-depth industry database (4, 000+ profiled companies). Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 15

Ulrich Leuthner Director Marketing ECM • Leads the worldwide Brand Category Marketing for the Enterprise Content Management business in IBM’s Industry Solutions Division • Responsibilities are Marketing Strategy, Positioning, Messaging, as well as Go To Market, and Awareness initiatives for the ECM Portfolio • Joined IBM with the acquisition of File. Net Corp. in 2006 (File. Net since 1995) • Held various Management roles in Sales and Marketing in Europe and the US, including Regional Product Marketing for Central Europe, and Director of worldwide Product Marketing Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 16

IBM ECM solutions deliver content in context to fully harness its potential. These industry -specific solutions can capture, activate, share, analyze and govern unstructured data to lower costs and risk while improving efficiency. As the volume of content continues to rise, organizations struggle to use it effectively. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data. IBM ECM provides a way to discover the content, recognize its value, then act on it for better business insight and outcomes. Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 17

Cheryl Mc. Kinnon Principal analyst • Covers enterprise content management (ECM), records management, information governance, and e-discovery. • Brings a broad perspective to this role, with deep experience in many areas, including ECM, social media, collaboration, and standards • Founded Candy Strategies Inc. , where she provided advisory services to public and private sector clients • Has served as VP of marketing for AIIM, Chief Marketing Officer of Nuxeo, and has held senior management roles with Open. Text and Hummingbird Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 18

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 19

Pamela Doyle Director • Responsible forming and driving key imaging industry relationships as the worldwide spokesperson for Fujitsu • Frequently shares her imaging experience at numerous events, including global conferences such as AIIM, JIIMA, and ARMA • Forthright style, a compelling market vision and a solid technical background. • Currently serves as chairperson for the TWAIN Working Group and is an AIIM Ambassador. • AIIM Awards “Education” and “Distinguished Service” Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 20

Fujitsu Computer Products of America, Inc. (FCPA) is an established leader in the Document Imaging industry, delivering innovative scanning solutions and services that enable our customers to solve critical business productivity issues and streamline operations. Fujitsu provides cutting-edge document capture solutions for business and personal environments, backed by a comprehensive portfolio of service and support programs in the workgroup, departmental, and production-level scanner categories. Fujitsu scanners deliver speed, image quality, paper handling, along with easy integration and compatibility with over 200 document imaging applications. Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 21

Miika Mäkitalo CEO • Responsibility for ensuring the strategy, goals, targets and plans are carried out within M-Files • Manages finance, administration, legal affair and human resource activities • Has been working in Governmental Agencies for ten years • Served as Transport Director in the Finnish Transport Agency, having responsibility e. g. on large national IT systems and projects, creating and executing several strategies • Was head of a department in the Finnish Rail Administration Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 22

M-Files enterprise content management (ECM) solutions transform how businesses manage, secure and share information with a unique metadata-powered approach that organizes and processes content based on what it is, rather than where it resides. Thousands of businesses in over 100 countries use M-Files on-premise, in the cloud or in hybrid environments to improve productivity and quality, and to ensure compliance with industry regulations and standards, including companies such as SAS, Elekta and EADS. Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 23

Lubor Ptacek VP of Strategic Marketing • Joined Open. Text in 2008 • Responsible for corporate messaging and thought leadership • Worked at EMC, Documentum, Vignette, and Novell • Serves on the Board of Directors for the Association for Intelligent Information Management (AIIM) • Regular blogger (www. luborp. com), frequently quoted in the media and a soughtafter public speaker and can be followed on Twitter as @lptacek. Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 24

Open. Text provides Enterprise Information Management software that helps companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50, 000 companies already use Open. Text solutions to unleash the power of their information. To learn more about Open. Text (NASDAQ: OTEX; TSX: OTC), please visit: www. opentext. com. Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 25

“The Future of the Industry” Chair Dr. Ulrich Kampffmeyer Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 26

Andrew Graham Future of the Information management “The new era of a systems of engagement” Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 27

Cheryl Mc. Kinnon ECM in an Era of Digital Disruption “ECM Vendors are under pressure from the forces of Saa. S applications, mobile users and growing customer demand for agile platforms. Understand how vendors are responding to this new market reality. ” Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 28

Richard Medina The Future is Participation Management “Deeper and broader Participation Management (versus Content and Process Management) is the most important industry trend today, and there are several important emerging Best and Worst Practices for how to incorporate the new technologies and pursue the new opportunities” Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 29

Geert Kruiter The role and impact of M&A on innovation “Why on-going consolidation is good for the ECM users and should not impact today’s decision in doing business with small and innovative vendors” Big. Data Analytics Moderation Dr. Joachim Hartmann Panel-Diskussion DMS EXPO 2013 30

DMS EXPO International Business Track “The Future of the Industry” Andrew Graham Richard Medina Geert Kruiter Cheryl Mc. Kinnon Director Sales EMEA Co-Founder and Principal Consultant VP Continental Europe Principal analyst AIIM Doculabs Document Boss Forrester www. aiim. org www. doculabs. com www. documentboss. com www. forrester. com Big. Data Analytics Moderation Dr. Joachim Hartmann Pamela Doyle Ulrich Leuthner Dr. Ulrich Kampffmeyer Director Marketing Geschäftsführer Fujitsu IBM PROJECT CONSULT us. fujitsu. com/fcpa www. ibm. com www. project-consult. com Panel-Diskussion DMS EXPO 2013 31