INTERNAL ONLY NOT FOR DISTRIBUTION Youth Venture Global

INTERNAL ONLY – NOT FOR DISTRIBUTION Youth Venture Global Strategic Plan Second Draft January 7, 2008

Summary A strategy to get to scale: • Launch ~1, 200 YV franchises around the world • Create a “Youth Venture in a box” turn-key program that launches 50 -100 Ventures at once, which franchisees can easily implement • Develop Youth Venture Cafés that provide the gathering place for young people and skills training that are critical to the program success, while leveraging Venturer employment, YV franchise on-the-ground presence, and the growing youth market • Franchisees will franchise both the YV program and a YV Café, which will generate the revenue to cover the program costs and give a cut of profits to Venturer staff • Invest heavily in building the YV brand, marketing and PR to attract and bolster the franchised program and YV Cafés

We have answered YV’s three key challenges to growth and are ready to roll! Challenge to reaching scale The solution • How to launch 50 -100 Ventures at once, efficiently • A cohort-based workshop program that emphasizes strong local partnerships (“clusters”) and in-person gatherings of Venture teams. Developed in Brazil, launching over 50 -100 teams at once, replicating success in Argentina and India; working on replicating in US and elsewhere • How to multiply this program across each country while maintaining quality and mission control? • Franchising the program to entrepreneurs who are passionate about the YV program and mission and want to work full-time on YV. Have four “pioneer” franchisees signed on in the US. Developing entire franchising system to be rolled out globally • How to fund these franchises sustainably while maintaining focus on the YV program and helping Venture teams’ sustainability? • Create “YV Cafés: A Gathering Place for Young People” as integral to YV program, which encourage youth gathering and collaboration, YV program delivery, adult ally and parent gathering with youth, and outreach for the YV program and messaging. YV Cafés will replace malls as hangout spots for young people and will sell high-margin pizza and soda, thriving on repeat youth and adult ally/partner/family business

2007 Highlights • Expanded program to seven new countries in 2007 • Signed on first four franchises in US • Developed robust program to launch 50 -100 Ventures at once in Brazil, replicated success in Argentina and India • Launched several major corporate partnerships: – Starbucks – Pepsi – Acindar (Mittal Group) • Renewed commitment from Staples and expanded partnership to 2 new countries • Launched first multi-language, global YV website (www. genv. net) • Expanded United Way partnership to new cities in US and Brazil • Obtained over 100 press hits on Youth Venture around the world • Secured year-long CNN partnership, exceeded expectation of MTV-US/Gates partnership • Doubled budget and revenues from 2006; added 8 new staff members to the YV team

Contents • Youth Venture overview – Vision and mission – Global YV goals • 2008 -10 YV Global strategy and goals • Getting to scale: franchising • Earned income • Other franchise support • Operations and country goals

The Youth Venture vision Vision: A world of everyone a changemaker through a global culture of young people initiating positive, lasting change Mission: Building a global movement of young people being powerful now, changemakers now, by: - Spreading our message that investing in young people to become changemakers is the key factor for success in every part of society - Investing in young people to have the transformative experience of launching and leading their own lasting social ventures - Connecting our Venturers into a global network of likeminded young changemakers

Youth Venture’s four key program goals What we do Our goals I. e. 1 • Invest in young people to have the transformative experience of launching and leading their own lasting social ventures • Increased empathy, teamwork, leadership, initiative and civic engagement for each Venturer • Transformed youths 2 • Link the Youth Venturers into a global Youth Venture network – creating a movement of young changemakers • Youth Venturers identifying with and feeling part of the Youth Venture movement • Transformed youths feel part of larger movement 3 • Spread our message that young changemakers are critical to an everyone a changemaker society • Flipped societal thinking • Culture of young people as changemakers • Transformed societal mindset 4 • Achieve critical mass of Youth Venture teams in • 100, 000 Youth Venture teams order to flip each society to have common across the US, similar critical culture of young people as changemakers mass in each country • Percentage of changemakers in society growing from 2% today to 20% • Flipped society through critical mass of transformed youths

Contents • Youth Venture overview – Vision and mission – Global YV goals • 2008 -10 YV Global strategy and goals • Getting to scale: franchising • Earned income • Other franchise support • Operations and country goals

YV strategy: 2008 -2010 Product 1. 2. 3. Revamp product into cohort-based venture program that launches 50 -100 Ventures at once Develop local school/youth org-based outreach program that sells “partner memberships” Create “Youth Venture in a box” leveraging videos and other tools for Franchises to run local YV program effectively Movement/ network 4. Build Gen. V local, national and global community; host first major fellowship events Message/ marketing 5. 6. 7. 8. Invest heavily in building Youth Venture and Gen. V brands Conduct marketing/PR campaigns to reinforce local outreach efforts and spread YV message Develop Youth Venture reality TV show Invest in “validators” of YV program: universities and employers Spread 9. Heavily franchise YV program; build franchising system 10. Continue building corporate and select CSO partnerships (e. g. United Way) to provide additional funding, outreach and message marketing for franchises and Ashoka/YV Sustainable growth 11. Test pilot YV Cafés to monetize YV franchise space and develop revenue stream for Venturers and franchises 12. Build CRM and operations/financial systems to support massive growth of Gen. V community Website 13. Build 2. 0 version of genv. net website and ramp up online marketing

2010 strategic goals 2010 deliverables Product • Efficient program that launches 50 -100 Ventures at a time • Successfully adopted by franchises • New turn-key cohort-based program piloted and rolled out to franchises in US and at least 1 -2 other countries Movement/ network • A YV fellowship that’s growing exponentially, largely selffueled, with strong identity to YV, leading to a YV movement • >50% of Venturers involved with Gen. V post-launch • YV consistently reported and highlighted in the media with the YV message understood and reported • Adoption of YV by other major institutions (universities, schools, United Way, companies, etc. ) • 10+ major media hits/year per country (more in more established countries) • 5+ major institutions incorporating YV and spreading the word per country Spread • Spread program that yields thousands of YV teams, putting us on our way to 100 K goal in US, through: franchises, major corporate/social partnerships, virtual venture • Sophisticated operations to support franchises, retail sites, partners and fellowship • ~15 K teams launched in US (see projections per country) • Geographic reach spread across US and to 20+ countries • First successful franchises launched Sustainable growth • YV sustainably funded through combination of franchised YV Cafés, several major corporate partnerships and local franchise fundraising, such that the more teams we launch the more funding we raise! • 8 -10 major corporate partnerships • YV Cafés piloted Website • Top global website that launches YV teams and fosters a robust global YV network • 100, 000+ visitors/mo on website Message/ marketing

Contents • Youth Venture overview – Vision and mission – Global YV goals • 2008 -10 YV Global strategy and goals • Getting to scale: franchising • Earned income • Other franchise support • Operations and country goals

Getting Youth Venture to scale: franchising Franchises YV to seed and launch ~1, 200 YV franchises around the world by 2015 that provide the grassroots outreach and support necessary to launch high concentrations of successful Ventures Youth Venture’s role becomes primarily focused on supporting the franchises in 6 key areas: Product “YV program in a box” with cohort approach that any franchise can successfully implement to launch 50100 Ventures at once Message/ marketing Movement/ network • Strong YV/Ashoka Gen. V brand Global and national YV fellowship that gives franchise engine for growth, value add to Venture teams, and spreading of YV message • Major PR/ marketing campaigns to reinforce franchise outreach efforts Website Income Operations • 2. 0 genv. net website that reinforces grassroots outreach and Venture team support • YV cafés that leverage and monetize the YV program space • CRM system that tracks globally all Venture team info and other key stakeholders • Builds global identity and network for Venture teams • Corporate partnerships • Partner membership fees for local partner orgs • Systems that support YV’s growth

Contents • Youth Venture overview – Vision and mission – Global YV goals • 2008 -10 YV Global strategy and goals • Getting to scale: franchising • Earned income • Other franchise support • Operations and country goals

Product Combine lessons from around the world to build robust, high-yield program that leverages cohorts and gatherings to launch high concentrations (50 -100) of Ventures at once. Use local partnerships to source Venturers and charge small fee (e. g. $1, 000) to cover some outreach & program costs and to increase incentive of partner to promote YV opportunity to their youth. Package into a turn-key program for franchisees to implement with ease. Start in selected regions then roll out globally. 2008 • Build and pilot cohort-based gathering/workshop program that leverages experiences from Brazil and India • Pilot “partner membership” outreach strategy that sells YV program to schools and youth orgs in selected cities/regions • Package program and add video content and other tools into a “YV in a box” program that franchises can turn-key implement. Start in selected regions • Roll out turn-key program globally 2009 2010 2011

Message/marketing Building a strong global YV/Gen. V brand ongoing high visibility PR and marketing are critical to the franchises’ success. YV country programs are best positioned to do this. Marketing will also serve to recruit franchisees, donors, and spreaders of the “Everyone a Changemaker” message. Marketing need Strategy Build YV brand • Develop Gen. V and Venturer branding strategy, working with Ashoka branding requirements; leverage Future. Brand partnership • Get quotes on YV from respected celebrities Recruit new Venture teams • • Build awareness of YV and shift mindsets • Create and shop Youth Venture reality TV show • Develop partnerships with mass media companies – Broadcast: Channel One, MTV-US, MTV-Latin America, PBS, CNN International, Globo (Brazil) – Print: Scholastic, Brazilian youth magazine, others – YV clips distributed through different media outlets (e. g. Cinemagic, others) • Get stories of Venturers on major websites • Ramp up texting campaign Launch national YV-Dr. Seuss marketing campaign in US, similar campaigns internationally Continue YV-Burton Snowboard campaign in US Hold national “Dream it. Do it. ” tour with Starbucks in 2008, plan international tour for 2009 Get YV promotional placement on major youth websites (My. Space, Youth. Noise…)

Message/marketing (cont. ) Marketing need Strategy Attract partners & franchisees • Develop direct marketing campaign via word of mouth and networks (e. g. SVP, business entrepreneurs, alternative education networks) • Get articles in business- and education-focused media • Create a referral campaign Fundraising • • • Build identity among Venturers • Develop and send more frequent internal communications to Venturers – Newsletters, notices online, etc. • Host national Venturer summits • Develop sections on website for Venturers to connect • Develop Venturer affinity program Get articles in major business and philanthropy media Solicit introductions to corporations from existing corporate partners and other supporters Get PR for existing corporate partnerships Send newsletters to YV supporter/ partner network Develop volunteer cultivation program Through YV’s marketing/PR efforts we will build Ashoka’s brand into a household name that will benefit Ashoka’s fundraising and program impact

Branding: building a global identity Proposed global branding: Program brand YV community brand USA Ashoka’s Youth Venture Everyone a Changemaker Gen. V International Ashoka Gen. V Everyone a Changemaker* Gen. V * The tagline “Everyone a Changemaker” would be translated into the local language

Branding: building a global identity (cont. ) Youth Venture needs an “internationally translated equivalent” to give one global identity to the Venturer community that means the same thing in many languages and is easy to spell and pronounce: Gen = Youth Gen. V + V = Venture = Generation Venture (English) Generación Ventura* (Spanish) Génération Venture* (French) Género Ventura* (Portuguese) Generation Venture* (German) Gen. V is short-hand for Youth Venture, similar to “Y 2 K” as short-hand for “Year 2000” Year 2000 : Y 2 K Youth Venture : Gen. V will eventually take on its own meaning: a global movement of powerful young changemakers MTV : Youth culture Gen. V : Youth powerful now, changemakers now * ”Venture” does not yet exist in other languages (currently translated as “risk” or “enterprise”) but “V” can mean other qualities as well – vision, voice, values, etc. and eventually “venture” will likely enter the lexicon of other languages

The global movement The YV movement will be key to the growth of the YV program, to mass spread of the YV message, and ultimately to fostering the cultural shift toward young people as changemakers. Below are the strategic projects for 2008 and 2009. Early 2008 Mid 2008 Late 2008 2009 Facilitate communication Build the community Foster Venture growth Global build out • Targeted newsletters • Ceremony/ritual for all Venture teams • “That Was Easy” competition • Global gathering • National Venturer gathering (sponsored by Starbucks) • Technical Allies podcasts • Global Ambassadors • Staff “office hours” and “chats” • Genv. net forums • Regional meetups • Shared interest groups • Skill-building workshops Future projects: Venturer affinity program, collaboration funding, Venture mentors, Youth Advisory Council, Venturer Speakers Bureau, Venturer directory

genv. net website The website is critical to supporting the franchises, to getting the latest product to the franchises and Venture teams, to spreading the YV message, and to supporting the global YV movement. 4 -fold strategy to directly engage youth digitally • Gen. V. net (online community) • Other social networks (My. Space, Facebook, Orkut, Bebo, etc) • SMS (fellowship, viral marketing) • Teen Second Life (launching Venture teams, recruiting ambassadors, etc) New initiatives in pipeline for 2008 • YV-in-a-Digital-Box: E-Learning Platform for robust Virtual Venture program (ultimately all countries & languages) • YV Web-based game • Incorporate YV into other web-based games • YV cell phone-based game • YV cell phone-based social networking

Contents • Youth Venture overview – Vision and mission – Global YV goals • 2008 -10 YV Global strategy and goals • Getting to scale: franchising • Earned income • Other franchise support • Operations and country goals

Operations We need strong systems in place to support the growth of YV globally, including new regional offices, franchises, partners and Venturers themselves. Operations focus: • Build “YV 2. 0” – develop global CRM system that tracks and supports all YV’s constituents, and coordinates with Ashoka • Register trademarks of YV brands and marks globally • Put system in place to train and support new YV staff members globally • Ensure all compliance needs are addressed

Global YV team Combined staff: 32. 3* Digital Product Adam Jen Europe online: Marina YV Executive Director Gretchen Finance Jana (. 5) R&D: Jen Staff Training: Romina Business Development Gretchen Earned Income: Vacant Foundation/E 2 s: Jason/Tia Global expansion Coordination Romina Ashoka YV staff Youth Venture Inc. staff Global Marketing Tia Marketing campaigns Global Fellowship Marco Special projects: TBD PR/Media: Charles Asia Jen A Online: Marina India: Dolon, Vipin Germany: Lilli Thailand: Newey France: Christelle CRM: Karen (. 3) Latin America Carolin Brazil: Olivia, Mafoane, Elena, Tais Africa Tia S. Africa: Vernie (. 5), Alan, Darryl US/Canada Gretchen Partnerships/NE: Vacant Fellowship/Mid-Atlantic: Marco Product/Midwest: Jen Argentina: Alberto, Paula R. , Tamara Virtual/NY: Lior Mexico: Sagrario, Tatiana, Isabel PR: Terry (. 66) Ireland: Paul (. 5) *Does not include VISTAs Operations Associate: Xing Special projects & Recruiting: Romina Corporate partnerships: TBD Europe Ewa (. 33) Global Operations Jason Website: Adam Canada: Nicolina (. 5), Charles

Global expansion plans Rollout of Youth Venture program globally 1996 … 2006 2007 2008 2009 USA Mexico India Central Europe? Brazil Thailand Spread in Latin America Argentina Germany Spain France South Africa Ireland Rest of Western Europe* Spread in Asia Spread in Africa Canada Belgium Chile *Note: We are working to roll out the YV program across all of Europe virtually in near-term, with franchises and on-theground YV offices as capacity (staffing, franchisees) allows