Interactive TV Digital Television Interactive Television A K

Interactive Television • A. K. A: Two-Way-TV • Allows viewers to take part. •

Uses • • • • Taking part in quiz shows. Sky + / Sky

Advantages • Do not have to leave home to shop. • All done from

Disadvantages • • Cost of interactive services. Speed? Over a phone line can be

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Interactive TV

Digital Television

Interactive Television • A. K. A: Two-Way-TV • Allows viewers to take part. • A new way to view Television. • A big part of Digital TV

Uses • • • • Taking part in quiz shows. Sky + / Sky HD+ Services Multi-screen - news, sport, the weather and traffic news, Home banking and shopping, Voting in opinion polls, Video-conferencing, Electronic Learning Interactive betting, Changing camera angles in football matches / selecting courts in tennis. E-Mail through your TV. Direct shopping - ordering a pizza after seeing a TV ad. BBC i. Player via your TV. IPTV

Advantages • Do not have to leave home to shop. • All done from your armchair! • Do not need additional equipment (like a PC), everything can be done through your TV. • Two-way. Not just viewing. Entertaining. • Customise what you watch and when you watch. More choice! • Communicate friends and family. • Access services out of hours (e. g. Bank)

Disadvantages • • Cost of interactive services. Speed? Over a phone line can be slow. Range of goods. Social issues? Spending more time in front of the TV? Complicated to use? Speed to type / move around with remote control. Security concerns Difficult for some to access (ICT literacy)