Intellectual Property Copyright Designs Patents Trade Marks Lawrence

Intellectual Property Copyright, Designs, Patents & Trade Marks • Lawrence Smith-Higgins • Head of Campaigns & Education

Trade Marks A sign which can distinguish your goods and services from those of your competitors. Words Image Shape

Trade Marks – Protecting your Brand • You can register a Trade Mark with the Intellectual Property Office • Original protection lasts 10 years but can be renewed • Bass Triangle was first trade marked in the UK in 1885 and still registered to this day. • Identified by the symbol ® • Key to protecting a brand’s reputation and customer awareness

Registered Designs • Protects the outward appearance of a product or part of a product. • Registered designs do not have to be beautiful, attractive or artistic. . . they simply have to be different • If the look of your product gives your business a competitive edge you could apply to the IPO to register it

Registered Designs Design Registration No 3001664

Patents • Protects your invention and prevents others from making, using importing or selling the invention without permission of the owner. • Inventions must be new – not known anywhere in the world prior to the filing date • Inventions must have an ‘inventive step’ – not obvious, a simple adaption or combination • Must be industrially applicable and have a ‘technical effect’ • Patent protection last for 25 years.

Patent - GB 2222821

Citations v Novelty: ‘Prior Art’ Paul Graham USHER Patent No GB 2117179 A Priority date: 18 March 1982 The BEANO No. 2015 page 1 28 February 1981

Copyright • Automatic Right • Protects original works • What does copyright protect? ©

How long does Copyright last? Literary, musical, artistic & dramatic works: author’s lifetime plus 70 years Films: 70 years after the death of the last of: director, composer of the score, the author of the screenplay and the scriptwriter Sound recordings, TV & radio broadcasts & cable programmes: 70 years from first broadcast Publishers’ right (typographical layout etc. ): 25 years

Who owns Copyright? Usually the first creator or author. . . …or their employer if produced in the ordinary course of their employment However, a contractor will retain ownership unless their contract is explicit to the contrary Even if the creator sells their rights, they have ‘moral rights’ over how their work is used

Top Dead Earners 2014 1. Michael Jackson - $140 m 2. Elvis Presley - $55 m 3. Charles Shultz - $37 m 4. Elizabeth Taylor - $25 m 5. Bob Marley - $18 m 6. Marilyn Monroe - $15 m 7. John Lennon - $12 m 8. Albert Einstein - $10 m 9. Bettie Page - $10 m 10. Theodor Geisel - $9 m Source Forbes. com

Intellectual Property in Practice ® Registered Trade Mark ‘TM’ unregistered Registered Design Copyright: labels & artwork Patents: several dozen!

Resources – www. crackingideas. com IP Tutor Music Inc Learning pathways, linked to study in: • creative • science, technology, engineering, maths (STEM) • law, business and accounting • humanities, including creative writing Puts you in the shoes of the music producer, running a start up label. • Sign artists • Release tracks in a virtual chart • Play against your friends • See how piracy affects your sales http: //www. ipo. gov. uk/blogs/iptutor/lib/ Available from Apple Store & Google Play