Integrated Mobility Platforms Moscow Urban Mobility 3 0
Integrated Mobility Platforms Moscow – Urban Mobility 3. 0 Drive Traffic Planning via Big Data July 2017
Mobility trends are evolving driven by customer needs and technology (re)volution Rapid Urbanization and Rise of Megacities Ubiquitous Smartization n 180. 000 people move into cities each day – this will n 300% increase in connected machine-to- continue in the next 30 years n In 2050 25% of all urban dwellers will live in one of 70 megacities 1); some cities will have the population of > 50 million people n Today 100 million global machine to machine devices over past 5 years device connections – Trans-portation sector as one of main drivers Increasing Importance of Safety and Sustainability Scarcity of Infrastructure n Existing infrastructure can hardly survive: transportation demand will triple by 2050 n 60 trln USD need to be invested until 2030 n In 2050 people will need 3 planets Earth Pressing Hypercompetition n Innovation cycles become shorter; risk is increasing; any competitive advantage is only temporarily in the business as usual scenario – Transportation as a major driver n In the 1 st half of XXI century 75 m fatalities and 750 m injuries only from road transport forecasted 2
maturity Cities are racing towards integrated mobility … I. Establish sustainable core: invest in sustainable urban mobility infrastructure II. Rethink the system: shape political agenda towards shift to public & sustainability III. Network the system: integration of different market players and networking of citizens Establish your own way (do not replicate) Prerequisite … Way forward Hong Kong Vienna London Berlin Baghdad Johannes. Addis Ababa burg Chicago IV. Integrated Mobility Features: n innovative thinking n seamless integration with a digital multimodal mobility assistant n high convenience and happiness for citizens time Emerging Individual Public Integrated mobility Emerging cities with partly underdeveloped mobility systems Mature cities with high share of individual transport in modals split Mature cities with high share of public transport / walking & cycling Integration of all modes to reduce share of individual motorized transport Source : Arthur D. Little & UITP FUM 2. 0 3
… to effectively tackle growing transport challenges Transport challenges in cities Demand § Congestion § Integrate seamlessly mobility modes § Low share of PT § Traffic planning via B. data § Technology disruption § Insufficient Transparency § National security § Financials IMP Supply § Invest in transport infrastructure § Invest in new mobility modes 4
Road Transport Agency (i. e Ministry of Transport in Dubai) is the public transport operator and regulator in Dubai Operates >90% of transport modes >$2 Bn in yearly >15 k full time revenues employees Regulates FULL transport market 5
In Dubai, RTA is currently developing the region’s first integrated mobility platform … A new mobility integrated platform… …offering a seamless customized journey experience in Dubai Taxi Customer Corporate Government Tram Dubai Integrated Mobility Platform (DIMP) Walk Bus A Bus B Metro 1 Water Taxi Metro 2 Segway AED 75 38 min Third party transport modes Walk Book 19 AED 61 AED 110 51 min 49 min Book 22 Book 31 Green Points 6
…adding value to both end users and to the Emirate of Dubai Added value to Users 1 ¾ Choice from completely exhaustive list of services of Added value to Dubai 1 ¾ Vision on and continuous understanding of the transport flows in Dubai all mobility providers One stop shop Governance ¾ Construction of intermodal journeys consisting of services of different modes ¾ Comparison of modes (What is quicker ? ) 2 ¾ Single authorization that makes usage of all mobility Convenience 3 Personalized offerings (RTA and non-RTA) 2 National Security / Safety services possible ¾ One click-planning, booking, payment ¾ Real-time reaction on travel obstacles and opportunities (traffic jams, weather, rebate, etc…) ¾ Offer of tailor-made solutions considering customer profile, preferences, lifestyle, budget, e. g. : - Sustainability oriented passengers receive electric mobility offerings - For families, family taxis will be booked, etc. ¾ Better urban mobility planning ¾ Coverage of additional number of mobility modes 3 ¾ Monitoring and registering of all transport-related information i. e. identities, journey, price, … ¾ Real-time information regarding driver/ passenger geolocalization ¾ Capture / preserve the share of transport value Value capture ¾ Generation of revenue through 3 rd party integration ¾ Generation of revenue through other revenue stream (i. e. advertising, …) 7
Six key questions need to be answered, to define the concept for an integrated mobility platform Where ? 1 Future roles 2 Business model 3 Business area 4 Revenue channels/ customers 5 Go-to-market 6 Organization model Mobility services and beyond Mobility operator (own modes only) Mobility aggregator (own and third party) Platform Application B 2 B 3 rd party mobility service providers B 2 C Value add services providers End customers Leverage existing assets Internal department B 2 B 2 B Smart Dubai 3 rd party app & ecosystem players navigation providers Build from scratch alone Subsidiary B 2 B 2 C Joint Venture Dubai companies/ employers Build from scratch with a partner Contracting 8
Dubai has defined its concept for the integrated mobility platform Where ? 1 Future roles 2 Business model 3 Business area 4 Revenue channels/ customers 5 Go-to-market 6 Organization model Mobility services and beyond Mobility operator (own modes only) Mobility aggregator (own and third party) Platform Application B 2 B 3 rd party mobility service providers B 2 C Value add services providers End customers Leverage existing assets Internal department B 2 B 2 B Smart Dubai 3 rd party app & ecosystem players navigation providers Build from scratch alone Subsidiary B 2 B 2 C Joint Venture Dubai companies/ employers Build from scratch with a partner Contracting 9
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