Integrated BTL Marketing Communications Integrated BTL Integrated Marketing

Integrated BTL Marketing Communications

Integrated BTL Integrated Marketing Communications Brand Building - BTL Services

The Company Ø ONE OF THE LEADING Integrated Marketing Communications company in Vietnam, focused on brand building through below-the-line (BTL) services. Ø Over 12 years of providing quality services for different kinds of industries all over the country. Ø Based in Ho Chi Minh City. Established in 1995. Ø Integrated BTL Communications One of Marketing the first five advertising companies licensed for full service operation by the Government.

The Company Ø Diversified on August 2003 - XPR Brand Communications, XPR Campaigns, Starfilm and Pro Images Ø Equipped with a unique combination of a strong local knowledge and international experience. Ø Integrated BTL Currently with a workforce of 23 workforce 100% dedicated to BTL servicing. Marketing Communications

Services BRAND BUILDING THROUGH… MARKETING PROMOTIONS EVENT MANAGEMENT Integrated BTL PUBLIC RELATIONS Marketing Communications

Services MARKETING PROMOTIONS Ø Consumer / Trade Sales Promotions Ø Sponsorships Ø Point-of-Sale-Merchandising • Packaging • Posters • Logo • POP displays • Stationeries. Integrated BTL • Hang tags • Product Brochures • Other customized Marketing Communications • Catalogues materials “It is our proposition standard to come up with integrated marketing communications strategies for a brand. This includes strategies and concept development, writing, design, layout and production. ”

Services EVENT MANAGEMENT ØBrand Support Product Launches Brand Activations Sales Conferences Trade Conferences Media Conferences… ØCeremonial Events Ground Breakings Factory and Office Openings Awardings ØCorporate Activities Team Building Integrated BTL ØRoad Shows and Exhibits Meetings Trainings Marketing Communications ØConcerts and Parties Seminars… “XPR Brand Communications is committed to understand your needs. We endeavor to build events reflecting your business objectives that meet or exceed your targets. Events that will leave your audiences and target market involved to your brand. ”

Services EVENT MANAGEMENT Ø Event concept and strategy development Ø Creative designs and production of collaterals Ø Budget management Ø Component planning & risk management Integrated BTL Ø Execution management, on-site facilitation and logistics support Marketing Communications “XPR-BC covers every aspect of an event. Apart from managing all components, we critically oversee the processes involved such as ensuring the timeliness of all preparation; the smooth flow of the event program; the handiness of necessary logistics support; and the readiness of all people involved. We work closely with our clients to make sure of every track in achieving their optimum

Services PUBLIC RELATIONS Ø Strategic PR Campaigns Ø Press Conference – Media Management Ø Media Crisis Management Ø Press Release Writing and Editing Integrated BTL Marketing Communications “An event or any promotion will not be more effective if the message is not sent directly across the target market. And there is no other means of communication as broad and effective as the Media. XPR Brand Communications have the longest years of experience, our network and our relationship with the media to provide a stronger offensive tool for your brands. ”

Clients Integrated BTL Marketing Communications

Clients Vietnam Brewery Limited PREMIUM & MAINSTREAM BRANDS SPECIALTY BRANDS BIERE LARUE EXPORT TIGER BIERE LARUE HEINEKEN LARUE DRAUGHT COORS LIGHT Integrated BTL BIA BIVINA FOSTER’S BIA LARGER Marketing Communications AMBER BGI

Portfolio Vietnam Brewery Limited Exclusive IMC Agency for Mainstream Brands Exclusive IMC for Specialty Brands BTL Agency for Premium Brands BIERE LARUE EXPORT, BIERE LARUE, BGI, BIVINA, LARUE DRAUGHT, LARGER, HEINEKEN, TIGER, COORS LIGHT, FOSTERS, AMBER DRAFT Integrated BTL Development of Brand Identity Marketing Communications Campaign Strategy Development and Execution Consumer Insight Analysis Sponsorships

Portfolio Electrolux Share A Heart Campaign Integrated BTL Marketing Communications

Portfolio Biere Larue Export Unique Integrated BTL Marketing Communications

Portfolio Coffee Festival 2007 Integrated BTL Marketing Communications

Portfolio Capita. Land Vista Official Launch Show Unit Viewing Event Soft Launch Event Press Conference Official Launch Event Integrated BTL Marketing Communications October 2007 13, 14, 17, 18, 19

Capita. Land Vista Official Launch Designs & Concept Development Production Integrated BTL Marketing Communications

Capita. Land Vista Official Launch Integrated BTL Marketing Communications Media Relations Presscon Management Media Monitoring

Portfolio Dutch Lady Portfolio International Children’s Day Integrated BTL Marketing Communications

Portfolio Acer Notebook Product Launch Integrated BTL Marketing Communications

Portfolio Wonders of the World Lantern Festival Integrated BTL Marketing Communications

Portfolio Tiger Beer Light Art Show Integrated BTL Marketing Communications

Portfolio Tiger Beer Lantern Making Contest Integrated BTL Marketing Communications

Portfolio Heineken Indoor Movie Launching Integrated BTL Marketing Communications

Portfolio Heineken Light up the city Integrated BTL Marketing Communications

Portfolio SJ Johnson Sales Conference & Team Building Integrated BTL Marketing Communications

Portfolio Heineken Bar Activation Integrated BTL Marketing Communications

Portfolio Coors Light Product Launching Integrated BTL Marketing Communications

Portfolio Coors Light Product Activation Integrated BTL Marketing Communications

Portfolio Coors Light Hip-hop Roadshow Integrated BTL Marketing Communications

Portfolio Sai. Gon Beer & Food Festiva Integrated BTL Marketing Communications

Portfolio APEC Gala Dinner 2006 Integrated BTL Marketing Communications

Portfolio G 7 Mart “For a Strong Vietnam” Day Integrated BTL Marketing Communications

Portfolio G 7 Mart Launching Integrated BTL Marketing Communications

Portfolio Jotun Factory Expansion Integrated BTL Marketing Communications

Portfolio Unilever Management Conference Integrated BTL Marketing Communications

Portfolio Unilever Team Building Integrated BTL Marketing Communications

Portfolio Unilever Sunsilk Sampling Integrated BTL Marketing Communications

Portfolio Lipton Milk Tea Product Activation Integrated BTL Marketing Communications

Portfolio Lipton Ice Tea Integrated BTL Marketing Communications

Portfolio Caltex Team Building Integrated BTL Marketing Communications

Portfolio Osim Official Launching Integrated BTL Marketing Communications

Integrated. YOU! BTL THANK Marketing Communications