INSTRUMENT MODIFICATION CULTIVATION THEORY SOURCE CREDIBILITY SOURCE CREDIBILITY

INSTRUMENT MODIFICATION CULTIVATION THEORY

SOURCE CREDIBILITY

SOURCE CREDIBILITY (MODIFIED) Thinking of the Facebook news item you just read, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. The Facebook news item is UNINTELLIGENT. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY The Facebook news item is TRUSTWORTHY. NOT AT ALL 1 2 3 4 5 6 The Facebook news item DOESN’T INDICATE THAT IT CARES ABOUT ME. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY The Facebook news item is HONEST. NOT AT ALL 1 2 3 4

ATTITUDES TOWARD SMOKING

ATTITUDES TOWARD SMOKING (MODIFIED) Thinking of the smoking video you just watched, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. I am concerned about my health when someone is smoking near me. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY Quitting smoking would improve my health. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY The people around me (my family, friends and coworkers) believe that I should not smoke. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY I should support provisions that establish smoking bans in public places. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY

ATTITUDES TOWARD THE POLICE

ATTITUDES TOWARD THE POLICE (MODIFIED) Thinking of the police in the video you just watched, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. My local police department does a good job. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY In general, the police respond to minorities fairly. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY In general, the police provide services that the residents want. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY I have a lot of respect for the police in my town. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY

HOW WOULD YOU MODIFY THESE QUESTIONS?

SAMPLE MAINSTREAMING QUESTIONS Thinking of the video you just watched, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. I have seen videos/news items like this before on the internet. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY I have seen videos/news items like this before on Facebook/Tinder/CNN. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY I have seen smoking/dating/police behavior like this before on the internet, NOT AT ALL 1 2 3 4 5 6 7 STRONGLY I have seen smoking/dating/police behavior like this before on Facebook/Tinder/CNN. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY