Instructions and Information Instructions for Learners STILL AN

Instructions and Information

Instructions for Learners

STILL AN EMPHASIS ON PHYSICAL EXERCISE

Calendar DATE TASK Thurs 19 Nov Breaking down the brief – textual analysis of websites and videos [RATIONALE] Mon 23 Nov Textual analysis of websites and videos – to finish [RATIONALE] Thurs 26 Nov Primary research – questionnaires [RATIONALE] – post and collate results Mon 30 Nov Analysis of questionnaire results – charts and graphs Thurs 03 Dec Writing the [PROPOSAL] Mon 07 Dec Finish writing the [PROPOSAL] Thurs 10 Dec Finish creating the [STORYBOARD] Notes on Justification Mon 14 Dec Monitored TWO HOUR Session – THREE SIDES OF NOTES Thurs 17 Dec (SNAGGING) - Writing the [PITCH] Begin creating the [STORYBOARD]

Rationale Textual Analysis of videos Textual Analysis of website THREE IDEAS Justify ONE idea Pitch Persuasive language Client wants to be convinced Refer to target audience Proposal Shot-by-shot /Schedule/budget/ equipment list Storyboard 15 shots Transitions/length/type/ sound/number Condensed 3 sides of notes THE EXAM Convert 3 sides of notes back into the FOUR areas

The Rationale 1. Secondary research of videos and website 2. Primary research – questionnaire and compiled results 3. THREE ideas for your 2 -minute video 4. ONE idea taken forward and JUSTIFIED

PART ONE Breaking down the brief UK BASED LOBBY GROUP TARGET AUDIENCE: YOUNG PEOPLE STATISTICS AWARENESS: ¾ OF ISSUES START IN CHILDHOOD NATIONAL CAMPAIGN VOLUNTEERING EXERCISE TEAM SPORT HEALTHY LIVING SUMMER START DECENT BUDGET BUT VALUE FOR MONEY

Mental Health Awareness 2018 PART TWO Textual analysis of TWO existing health promotion videos to look for ideas and key themes We All Have Mental Health The Stand Up Kid - Time to Change #We. Can. We. Will | Mental Health Awareness Campaign

PART THREE Textual analysis of ONE existing health promotion websites to look for ideas and key themes

PART FOUR Design a questionnaire Send it out to classmates/ family Compile results Remember: • You need a mixture of open and closed questions • You need to include questions about the person answering AND about the kinds of content they would like • No more than 15 questions

PART FIVE Write THREE ideas for your video then choose and justify one of them Remember: • THREE ideas of which ONE will be the idea you take forward to the pitch • Two of the ideas need not be too detailed or even viable • The ONE idea needs to be justified in your choice – why have you selected it over the other two?

The Pitch 1. Use only about 350 words 2. Be PERSUASIVE using key words 3. Only the ONE key idea 4. Overview of the idea rather than specific points (Obviously you can’t take a written pitch into the exam. BUT by writing it now and doing a shorthand version in your notes, you will remember what to do)

The Proposal 1. A detailed breakdown of the 2 minutes (content overview) 2. A schedule and budget 3. An equipment list and list of personnel needed to make the film 4. A consideration of technical requirements (although you might have this in the content overview) 5. A consideration of any legal & ethical issues

The Treatment 1. Storyboard with 15 shots Each shot must have a shot number, a shot type, shot duration, arrows for any camera movement, a description of what is happening in the shot, something to indicate the sound, a transition. 2. Justification of every shot