Institutional Models for Captioning Institutional Models InHouse Production

Institutional Models for Captioning

Institutional Models In-House Production Model

• Started in 2011 • Fee for service 2012 • ~5 students 2012 -2015 • 10 students AU 2015

• Mix of Transcript-only and Captioning requests • $60/hour material for Transcripts (5 hours transcribing, 1 hour review) or • $70/hour material for Captions (5 hours transcribing, 2 hours review/captioning)

• Transcribing Process • Submit request via online form • Submit material in Buckeye. Box (box. com) transcribers have access to this folder • Transcribers generate transcripts with Express. Scribe • Transcribers submit transcripts to same folder • Reviewers download and upload to same folder

• Turnaround • Assignments on Monday • Transcribers have a week to complete transcriptions • 1/5 ratio for material to transcription time: one hour of material is five hours of student work • ~1/1 ratio for review • ~1/1 ratio for captioning (dependent upon complexity)

• Captioning Process • • • Transcript generated first Transcript “chunked” in MS Word Video and transcript uploaded to You. Tube for timings Review of transcript and timings in You. Tube Export to various formats (SRT, VTT) or • Embed/burn-in MP 4 (via mkvmerge, Mkv. To. Mp 4 /Any Video Converter)

http: //go. osu. edu/transcribe

Institutional Models In-House Production Model Outsource Production Model

Outsourcing Production • Transcription • Time-stamping (captioning) • Transcription & time-stamping • Potential models include • Master pricing agreement • Reimbursement model • Know your production volume • Consider opportunities to integrate media platforms with outsource companies

System Level Models California Community Colleges Distance Education Captioning and Transcription Grant (DECT) http: //www. canyons. edu/captioning • Established pricing agreement with approved vendors • Provides reimbursement for captioning & transcription costs associated with distance education courses • Colleges can also interact directly with approved vendors who are then paid by grant program

System Level Models University of Wisconsin – Madison • Requirements identified • Scoring criteria agreed upon • Vendors identified to receive RFP • Independent scoring of responses • Anonymous testing • Contracts awarded and campuses notified http: //kb. wisc. edu/helpdesk/page. php? id=15016

Approximate Price Structures compiled from vendor agreements Cost per minute Cost per hour Captioning (time-stamping only; you provide the transcript) $0. 85 - $0. 95 $51 - $57 Standard Transcription (transcript only) $1. 45 - $1. 90 $87 - $114 Captioning + Transcription (verify the details) $1. 25 - $1. 99 $75 - $119 Service / Cost

Approximate Price Structures Course: 3 hours of videos for 10 weeks Cost per hour 1 Week 10 Weeks $51 - $57 (. 85 -. 95) $153 - $171 $1530 - $1710 Standard Transcription (transcript only) $87 - $114 (1. 45 - 1. 90) $261 - $342 $2610 - $3420 Captioning + Transcription (verify the details) $75 - $119 (1. 25 - 1. 99) $225 - $357 $2250 - $3570 Service / Cost Captioning (time-stamping only; you provide the transcript)

Institutional Models In-House Production Model Outsource Production Model Hybrid Production Model

Approximate Price Structure Stanford Captioning System Service / Cost Captioning (automated time-stamping; you provide the transcript) Time-stamping + Transcription (Outsource transcript + automated time-stamping) Cost per minute Cost per hour $0 $0 $1. 25 - $2. 25 $75 - $135

Approximate Price Structure Course: 3 hours of videos for 10 weeks Service / Cost Captioning (automated time-stamping; you provide the transcript) Time-stamping + Transcription (Outsource transcript + automated time-stamping) Cost per hour 1 Week 10 Weeks $0 $0 $0 $75 - $135 $225 - $405 $2250 - $4050

Benefits & Limitations • Only staff cost when creating transcript • Could time-stamp transcript multiple times • Ability to control transcript quality

Benefits & Limitations • Only staff cost when creating transcript • Could time-stamp transcript multiple times • Ability to control transcript quality • No direct management or dedicated resources • Video submissions became problematic • Unable to customize workflows to new platforms

Decisions…Decisions… What type of captioning are you going to support internally versus outsource? Do you want to be the group to support captioning on campus or make captioning the responsibility of individual departments? In what direction is your campus moving with respect to video management and delivery? Does your campus prefer to innovate or leverage expertise of third-party companies?

Captioning Policies

Captions • Captions are the synchronized text equivalent of audio content from a video, film, television broadcast, live event, etc. • Captions provide the same information in text that is provided as audio, including speaker identification and sound effects.

Captioning in 508 & WCAG 2. 0 Section 508, Subpart B - 1194. 24: Video & Multimedia Products http: //www. access-board. gov/sec 508/standards. htm - (c) All training and informational video and multimedia productions which support the agency’s mission, regardless of format, that contain speech or other audio information necessary for the comprehension of the content, shall be open or closed captioned. Web Content Accessibility Guidelines 2. 0 http: //www. w 3. org/TR/WCAG/#media-equiv - 1. 2. 2 Captions (Prerecorded): Captions are provided for all prerecorded audio content in synchronized media, except when the media is a media alternative for text and is clearly labeled as such. (Level A) - 1. 2. 4 Captions (Live): Captions are provided for all live audio content in synchronized media. (Level AA)

Audio Description in 508 & WCAG 2. 0 Section 508, Subpart B - 1194. 24: Video & Multimedia Products http: //www. access-board. gov/sec 508/standards. htm - (d) All training and informational video and multimedia productions which support the agency’s mission, regardless of format, that contain visual information necessary for the comprehension of the content, shall be audio described. Web Content Accessibility Guidelines 2. 0 http: //www. w 3. org/TR/WCAG/#media-equiv - 1. 2. 3 Audio Description or Media Alternative (Prerecorded): An alternative for time-based media or audio description of the prerecorded video content is provided for synchronized media, except when the media is a media alternative for text and is clearly labeled as such. (Level A) - 1. 2. 5 Audio Description (Prerecorded): Audio description is provided for all prerecorded video content in synchronized media. (Level AA)

Captioning Policy Statements All media resources purchased after [Date] at [Institution] must be captioned versions.

Captioning Policy Statements All media resources purchased after [Date] at [Institution] must be captioned. If a particular product is not available with captioning, and [Institution] requires that particular product, the purchaser will obtain written permission from the copyright owner to add captions to the video. Permission must be obtained prior to purchase, as a condition of purchase. In the event that permission is denied, a suitable captioned alternative will be sought.

Captioning Policies How to organize captioning institutionally? • Establish procedure to obtain copyright clearance for video to be captioned • Begin purchasing films, videos and DVD's with captioning and/or subtitles where available • Identify the most used videos at the campus and create captioned versions for those shown to students • Add captioning to pre-existing media materials

Copyright Clearance What process should I follow to obtain copyright clearance for captioning a video? • Copyright Clearance Form Example • Legal Opinion from CA Community College Chancellor’s Office http: //www. htctu. net/divisions/altmedia/captioning/cc/ccmain. htm

Policy & Procedure Examples Ball State University Policy • http: //cms. bsu. edu/about/administrativeoffices/disabilityservices/policiesprocedures/captioning Wisconsin Postsecondary Captioned Media Policy Guide • http: //www. slideshare. net/jbishop 8/captioning-policy-draft-32111 -4 -2 Cal Poly, San Luis Obispo • http: //www. classtech. calpoly. edu/media-captioning University of Illinois at Urbana-Champaign • http: //disability. illinois. edu/academicsupport/accommodations/video-captioning

Captioning Policies Should you caption everything? Questions to ask: • Is the material for an immediate student need? • Is the material going to be publicly available? • Is the material going to be archived and reused?

Designing Your Own Campus Solution