Institute of Management of Technology Team Members Erica
Institute of Management of Technology
Team Members Erica Elisa Ty Mavis
Content • • Introduction YAHOO! services Information Technology How YAHOO! Success? The Source Of Money Threats Conclusion
Introduction History Logo
YAHOO! Services
Information Technology • PHP language • YAHOO! Query Language • AJAX
PHP language • PHP is computer language like server-side script, it’s copyright in open source.
Yahoo! Query Language • It is an expressive SQL-like language that lets you query, filter, and join data across Web services.
AJAX • AJAX ( Asynchronous Java. Script and XML ) is not new technology. It just technic to use Java. Script and XML join to work real-time process website.
AJAX
AJAX http: //www. phpletter. com/Ajax-Center/
How YAHOO! Success? A. Cooperate Partners Strategies D. Diversification Management C. YAHOO! Team B. Sharing
A. Cooperate Partners Strategies • Cooperate with “Content Provider”. EX. Yahoo! News • Keep Independent
Benefit YAHOO! THREE– WIN ! Partners Users
B. Sharing • Stock • Full authorization
C. YAHOO! Team • Young • Professional • Enthusiasm for YAHOO!
D. Diversification Management • EX. Amazon • EX. Visa • EX. Wretch Merge into YAHOO!
The Source Of Money • Value-added Services EX. YAHOO! Mail • E-commerce --EX. Commissions • Advertisement EX. Keywords Advertisement
Keywords Advertisement Key in what you need Keywords advertisement
But…
Threats? Internal 1. No Specific Position 2. Organizational Inertia EX. Search Engine , Junk Mail External 1. Google Rise 2. Financial Tsunami
Conclusion • Recently , YAHOO!’s performance is worse than before. • YAHOO! needs distinct position. • YAHOO!’s status still strong in some area.
Thank You For Your Listening!
- Slides: 23