Instagram Uses and Gratification of Users By Lance

Instagram: Uses and Gratification of Users By: Lance Nave

Abstract This paper is an examination of the different reasons why individuals use the social media platform Instagram. This paper also examines the different variables that influence users to use social media and the gratifications users of Instagram receive through their engagement. Acceptance from others, desire to stay informed on worldly or scholarly news, relationship maintenance, and escapism from reality are all examined as possible uses Instagram could potentially be used for. These variables are all being considered because of common trends that are noticed with users of social media platforms such as Facebook, Twitter, and so on.

Introduction Social networking sites have revolutionized media communication and computer mediated communication (CMC)in so many ways. Three Concepts/theories Uses and Gratification Theory Relationship Maintenance Motives for new use and consumption

Uses and Gratification The uses and gratification theory (UG) is an extension of the needs and motives theory (Maslow, 1970). Mainstream Gender and cultural differences Escape

Relationship Maintenance refers to the upkeep of relationships that an individual is involved in. Different aspects of relationship maintenance involve openness, disclosure of personal information, time spent with individual, and trust Loneliness

Motives for News Use Staying informed on worldly or scholarly news “Internet” generation It’s quick and easy

Conclusion Instagram offers many uses and gratifications, allows the maintenance of relationships, and also provides updates worldly and scholarly news.

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