INSTAGRAM PROFESSORPG WORDPRESS COM INSTAGRAM OVERVIEW Keys for

INSTAGRAM PROFESSORPG. WORDPRESS. COM

INSTAGRAM OVERVIEW Keys for Instagram • KPIs: Awareness, Product • 300 Million Accounts • 21 minutes per day on APP Launch, Content, Humanize • Quality Content: Photo, Messaging, Authentic • Following = success

FACEBOOK VS INSTAGRAM

FACEBOOK IQ SOURCE Facebook Instagram Needs Empowerment, connection, recognition Fun, relaxation, discovery Primary Appeal Connecting with Family and Friends Celebrity and DIY Current Events Opinions Behind the Scenes Fun Humor “Makes Me Laugh” Unexpected and Inspired

MILLENNIALS OPINIONS

WHAT ARE WE DOING TODAY (LEARNING OBJECTIVES)? Instagram Basics Post, Filter, Comments, # Web URL, Calls to Action Instagram Marketing Strategy and Content http: //blog. business. instagram. com/ Tools to Increase Followers and Manage Followers Iconosquare. com– Analytics Later – Post Scheduler

INSTAGRAM BASICS Create Account @UVUAMA Follow Double Tap to Hold down to edit/delete comments Add # or @someone to share content

INSTAGRAM BASICS Most Used Filters: Lo-fi Valencia Amaro Hudson Sierra X-Pro II

WHAT ARE WE DOING TODAY (LEARNING OBJECTIVES)? Instagram Basics Post, Filter, Comments, # Web URL, Calls to Action Instagram Marketing Strategy and Content http: //blog. business. instagram. com/ Tools to Increase Followers and Manage Followers Iconosquare. com– Analytics Later – Post Scheduler

INSTA MARKETING STRATEGY Followers Photo Content Create Account Profile Photos Calls to Action Content Tie back to FACEBOOK BUSINESS Page Products Services Events Tips Stories #Hashtags Facebook Followers Friend Followers Follow BACK!!! Marketing Engagement – Stories, Photos, Insights, Tips, New Perspectives, Product Launch, Customer Experience Advertising – Sponsored Contests- Photo Contests #Live. In. The. Moment

INSTAGRAM PHOTO CONTESTS Create Contest Rules Objectives-how to enter/prizes Rules – Website or Landing page #nameofcontest

WHAT ARE WE DOING TODAY (LEARNING OBJECTIVES)? Instagram Basics Post, Filter, Comments, # Web URL, Calls to Action Instagram Marketing Strategy and Content http: //blog. business. instagram. com/ Tools to Increase Followers and Manage Followers Iconosquare. com– Analytics Later – Post Scheduler

Evaluate the Client Instagram Target Followers Marketing Strategy (contests, promotions, specific messages, events) Content How is the content created for this account different than other platforms? Increase followers - #like 4 like, hashtags, apps to manage GROUP ACTIVITY

Create/Login to Instagram Step 1: Login Step 2: Profile Pic Step 3: Follower/Following Step 4: Content Strategy Create Instagram Photo Strategy Step 1: Types of Photos Step 2: Fun vs. Branding Step 3: Pic. Monkey/Photo. Shop/Canva Step 4: Schedule Create Instagram Followers Step 1: Add 10 followers per day – Follow them back in the coming days HOW TO Create Instagram Marketing Plan Advertising, Engagement, Contest, Sales Promotion

INSTAGRAM ANALYTIC TOOLS Simply Measured Locowise Squarelovin Union Metrics Quintly Nuvi

WHAT ARE WE DOING TODAY (LEARNING OBJECTIVES)? Instagram Basics Post, Filter, Comments, # Web URL, Calls to Action Instagram Marketing Strategy and Content http: //blog. business. instagram. com/ Tools to Increase Followers and Manage Followers Iconosquare. com– Analytics Later – Post Scheduler