Insta Book Website Design Proposal Presented by Neutronium

Insta. Book Website Design. Proposal Presented by Neutronium Consulting

Neutronium Consulting Introduction Our group consists of 5 highly qualified professionals who will offer the puzzle piece you’ve been looking for when it comes to web design. We are confident once you review our proposal, you will feel the same. Sean Kelly, Web Project Manager • Kenneth Harrison, Lead Writer • Jimi Rysocovyan, Graphic Design • Patrick Massey, Information Architect/Research • Brian Tamburro, Web Developer • 2 Team Neutronium

Proposal Presentation Agenda End User Analysis Overview of interviews conducted with Insta. Book employees and data requirements identified via analysis of business needs. Style Guide Overview of style considerations, based on user analysis and interviews of Instabook personnel. Target Technical Audience General user requirements (computer hardware and Internet access). Some specific recommendations regarding plug-ins and accessibility modifications Home Page Story Board Site Navigation Site Flow Forward Thinking & Close 3 Potential areas of the proposed system that may be expanded on for future business needs. Team Neutronium

End User Analysis When it comes to providing a website solution, Neutronium Consulting wants to ensure the puzzle piece fits just right. We do this by being committed to smart analysis of end-user interviews. User Profiles There will be three primary types of users accessing the Insta. Book website. • Employees • IT • Customers We interviewed the following employees and took the information gained from those interviews to improve on the new web site design. President- Harold Kern – “We want the site to diversify their customer base” Vice president of Administration – Larry Luddite - “Keep it user – friendly” Vice President of Sales – Ting-Lin Lee - “Let’s use the site as a tool but never loose the human contact!” Vice President of Assembly – Liza Cornwall – “Wants the site to improve operational tasks” Vice President of Technology – Jack Monroe – “Intergrate company video and don’t forget our disabled clients” These executives gave us a great understanding of Instabook. The interviews with them led us to understand where they want to take their company and how a fully functional web site can help them get there. Data Sources • Current web sales records • Instabook employee’s • Current instabook sales records • International Center for Disability Resources on the Internet • Interviews with customers and letters written to Instabook by Instabook’s customer base. 4 Further data collection plans • We plan to conduct future interviews with staff again after 6 months and again after one year of full operation of our new site. • We want to keep the employees perspective at the forefront of our design. They have tremendous impact on the success of the site. • We will also be allowing customers to fill out feedback surveys to help us understand how they are using the site. Team Neutronium

Style Guide General Look and Feel • Simplicity is the ultimate goal • Since this is a company transitioning from print media to online delivery, we want the background image of all pages to be reminiscent of paper. • Keeping things simple will allow for a clean user experience, and allow us to focus on the great content that Instabook provides. Page Layout Description 5 • The basic layout of each page of the website will be a navigation bar at the top and bottom of each page, with the body of each page below. • The headings at the top of the page will correspond to the main areas of the site (Home, About Us, Sales, Technical Support, etc. ) • The body of each page will be a mixture of text, graphics, and other multimedia as needed. Team Neutronium

Style Guide Font Information • We will use Verdana for the majority of fonts on the site. Verdana is a simple, clean font that is consistent with Instabook’s philosophy. • Here’s an example of what Verdana looks like. Fonts will vary in size, and will be bold in areas to draw the user’s attention. Color Information 6 • We will gather our color inspiration from Instabook’s corporate logo ----> • To assist in ease of reading, we will avoid pairing certain colors, such as red and green, in a foreground/ background orientation. Team Neutronium

Target Technical Audience • the majority of Instabook’s customer base (90%) is using the Microsoft Windows OS environment • the remaining 10% are using Apple’s Mac OS X, or some variation of the Linux OS Based on this information, the minimum user requirements for Instabook’s website are: Processor: higher Memory: higher Display Resolution: Colors: Optical Disk: 6 x or above Hard Drive: capacity or greater 7 1. 2 GHz or 1 GB RAM or 1024 x 768 32 bit CD/DVD writer 250 GB Team Neutronium

Target Technical Audience 8 • Instabook’s users are generally well connected to the Internet, with 95% of their customer’s using broadband or wireless for access. The remaining 5% use dial-up Internet access. • For the 5% that are currently using dial-up Internet access, we will offer a stripped down (text-only, limited multimedia) version of the site. • On the first visit to the site, the user will select access to the full Instabook site, or a strippeddown version designed for slower network connections. • Visitors will also have the option to view the site in standard or large font, with our without styling, and in standard or inverted contrast. • Minimum Web Browser Requirements Internet Explorer 6 or above Firefox 3. 6 or above Google Chrome Apple Safari 5 or above Team Neutronium

Home Page Story Board 9 Team Neutronium

Site Flow Chart 10 Team Neutronium

Site Navigation 11 TITLE PAGE ID INSTABOOK 1 DATE VERSION 9/29/11 V 1. 0 No. ELEMENT TYPE DESCRIPTION 1 PAGE HEADER AREA Instabook Welcome 2 NAVIGATION BUTTONS NAVIGATIO N Navigation buttons which direct users to pages. 3 CONTENT AREA Webpage Information. 4 NAVIGATION BAR LINK Links to all webpages. 5 NAVIGATION BAR LINK Links to all webpages. 6 LAST UPDATED WEBBOT Noted the date site was last updated. 7 CONTENT AREA Notes copyright information as well as webmaster. Team Neutronium

Sample Table if needed Hardware Cost & Availability Comparison Manufacturer Model Availability Cost Dell Power. Edge T 310 Yes $4, 800 Sun Enterprise T 5120 Yes $16, 500 Dell Power. Edge 2500 Discontinued and no longer supported by manufacturer (replaced by Power. Edge 310). --- Sun Enterprise 450 Discontinued and no longer supported by manufacturer (replaced by T 5120). --- IBM RS/6000 M 80 Discontinued with no direct replacement available. --- Sample explanation text for table Team Neutronium