Insights to improve your career You Exec editors

Insights to improve your career

You Exec editors interview Fortune 100 executives & read 100 s of editorials ― and only email you the insights and resources that will help you develop your career. All, in a brief report so you can stay ahead of the curve. When you join our Plus subscription you will receive exclusive resources and insights to propel your career even further.

10 x Resources Content to stand out GROWTH Y/Y SINCE 2014 You Exec has helped thousands of professionals to master the skills necessary to become an executive. Interviews Exclusive understanding Insights Knowledge is power Articles Weekly summaries

PROBLEM Career development has halted 01 Xxxx xxxxxx xx xxxxx xx. Xx xxxx xx xxxxxxx xxx. Xxxxx 02 Executives and directors need a trusted source of industry news that helps them lead Xxxxxxx 03 Xxxxxxx 04 Xxxxxx x xxxxxx xx xxxxxx x Managers do not understand how to manage new global generation of mobile individuals New college graduates around the world do not have a mentor to guide them through the obstacles that a corporate or startup career can throw their way

FOUR PILLARS OF DEVELOPMENT Xxxxxxxxxx xxxxx Article summaries to stay ahead of the curve 01 ARTICLE SUMMARIES Actionable insights to prosper week after Week. 02 ACTIONABLE INSIGHTS Interviews to learn of best in trade Strategies. 03 EXCLUSIVE INTERVIEWS Resources to stand out from the crowd. 04 RESOURCES

TIMELINE Time, it flies when you’re busy Launched You Exec with xxxx subscribers Xxxx xxxxxx xxxxxx Xxxxxxx xxx 2014. 5 2015. 5 2016. 5 2014 2015 2016 Raised friends and family seed-round Launched Plus subscription model for corporate accounts X xxxxxx-xxxxx xx

TARGET USERS Size Small/medium business need digital resources and services to help them compete SMBs Founders Corporate Enterprises Innovators seek the latest studies and resources when it comes to defining organizational culture Style Corporate employees have few mentors and resources to guide them to success Enterprises seek to hire the best-in-class engineers, managers, designers in their industry

LANDSCAPE Xxx xxxx Xxx xxx Xxx xxxxx Xx xxx x Xx x xxx x X X xxxxxx x xxxxxxxx x xxx xxxx x xxxxxxx Xxxxx xx xxxxxx Xxx xxx Xxxx xxxxxx X xxxx xx Xx x xxxxx xxxxx x

MARKET SIZE Xxxxx xxx xxxxx xx 6 of 10 Xxxxxxx x xx 9 of 10 Xxxxx xxx xx

XXXXXXX & XXXXX X xx xxxx XX xxxxxx (%) Xxxxxxx 600% 500% 400% 300% 200% 100% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

43% XX, XXX 26% X, XXX 5% XXX 13% X, XXX Xxx xxxxx xx xxxx

SOLUTION A tiered approach to corporate education RESOURCES Finding and distributing the best corporate resources is a daunting task. We will master it. INTERVIEWS Fortune 100 executives have much to share, we will interview them an compile best-practices INSIGHTS We will email our members weekly insights to help them develop their career.

MIND DEVELOPMENT (RIAI) R RESOURCES I INTERVIEWS A ARTICLES I INSIGHTS Share best-in-class resources Learn from the best To identify best practices To build on knowledge

OUR USERS DESIRE KNOWLEDGE All the knowledge is out there, we just have to connect the dots and share it with the right people. RESOURCES Crowd-find materials INTERVIEWS ARTICLES Allow others to become their own HBR Connect a new generation with past executives INSIGHTS Share knowledge across companies

POSSIBLE SALES TEAM CEO US EU & Middle East South America & Africa National Directors National Director Manager 1 Manager 2 Reps.

EXAMPLES X Concepts from “How to Win Friend and Influence People” X Top 10 X, Y, Z to XXXXXXX for each industry X Podcast-like audio interviews X “Mixergy” for corporate enthusiasts X Summaries from the best business editorials X Find material to share from different MBA programs X Books, email templates, thank you notes…. X Anything that will help recruiting world-class talent Insights Interviews You Exec Articles Resources

TESTIMONIALS What our subscribers are saying “Tremendous value for the time I spend reading my weekly report. In less than six months my …” “As a software developer it was hard for me to practice public speaking and connect. This service has helped me find mentors…” “Its like my personal professional advisor!!”

MATRIX OF SERVICES Hardness to acquire RESOURCES Abstract materials that anyone can use for most occasions INTERVIEWS Best in class Very practical Suggestions and casestudies focused on industry people dynamics Actionable ARTICLES High level INSIGHTS High-level Spot on Actionable insights to develop one’s career

ADVANTAGES Care & consultation services Great support Help our members with strategic decisions Based on data analytics Help enterprises recruit best in class talent

HOW IT ALL CONNECTS Website Member comes to website and shares a resource or article Time Once article, insight, or resource is finalized it can be shared with others New members Monthly Want to the article, insight, Each month Plus members can resource that is shared share new resources via the website and native apps Plus Service Members who are truly interested can further join the Plus offering Shared Feed Content appears on news feed of new potential members

MARKET PERSONAS Audience breakdown after some interviews 12% Executives 25% Recruiting firms D C B Early 48% Managers & Directors in a corporate employees 68% New hires and recent grads

REVENUES $300 K xxxxxx xxx xx $150 K $210 K Xx xxxx x Xx xx xx xxxxx xxx xx $300 K xxxxxx xxx xx Xx xxxxx xx

Drops off after downloading 1 -5 resources DROPOFFS Drops off due to lack of insights for specific industries Clicks out due to unknown reasons 5% Customer Conversion Visitors from advertising campaigns that are likely bots Drives to cart page but does not convert

HOW WE DO IT We interview Fortune 100 executives & read D 100 s of editorials ― and only email you the RESOURCES To help our members look more professional C INTERVIEWS B ARTICLES To pass knowledge down insights and resources that will help you develop your career. All, in a brief report so you can stay ahead of the curve. A Xxxxxxx x xxxxxxxx INSIGHTS Actionable insights each week

MARKETING STRATEGY Consulting Allow corporate members to gain access to our consulting expertise Paid subscribers This is optional, not sure yet. Ideally everything should be free for everyone Free services Capture potential members with free-mium model Incredible content Develop incredible content such that our members will not be shy to share the content

THE FIRST THREE YEARS Y 1 Introduce services to corporate employees. Spray and pray This is broaden the brand – both in the US and abroad Y 2 Ensure members use all four of our products Focus on depth and acceleration of member professionals Y 3 Focus on consulting services Allow large enterprises to use our consulting services. Help our members find amazing jobs

TRAFFIC FLOW Where do members on our website Top three most desired pages 80% Only landing page 15% Visited cart page 5% Converted

xxxxxx x xxxxxxx Xxxxx X xxxxxx x xxxxxxxxxxxxxxx x xxxxxxxx X xx xxx X XX 99% OF THE NEWS YOU READ WILL NOT IMPROVE YOUR CAREER. XX We only send you actionable insights that can Xxxxx X xxxxxx x xxxxxxx develop your career. We read 100 s of business editorials and interview Fortune 100 executives XX to discover the best insights, the most valuable articles, the most used resources you can use to succeed in your industry.

20% 48% UK, Germany, Spain, France US & Canada 4% Xxxxxx 12% Brazil GEOBREAKDOWN We are still in the early stages of capturing the market. We have 0. 01% penetration

OUR WEEKLY REPORT IS BRIEF BUT PACKED WITH INSIGHTS Insights that will help you forge stronger relationships at work to advance your career. We only focus on identifying and reporting the latest insights and trends that will allow our subscribers to succeed. 20% 18% 40% UK France Germany

TRAFFIC BY REFERER Summarized by source and type 23% Xxxxx Xxxx Sales; ; 23% 2% Xxxx 19% Xxx xxxx Sales; 4 th Qtr; 2% Sales; 3 rd Qtr; 18% Sales; 1 st Qtr; 20% 11% Xxxxxxx 16% Xxxxxx Sales; 2 nd Qtr; 22% 24% Xxxxxx 45% Sales; 2 nd Qtr; 2 Sales; 1 st Qtr; 2 6% Xxxxx 7% Xxxxx Sales; 4 th Qtr; 2 23% Xxxxx Sales; 1 st Qtr; 2 Xxxx Sales; 2 nd Qtr; 2 Sales; 3 rd Qtr; 2

EFFECTIVENESS Resources vs. Interviews vs. Articles vs. Insights 3% 45% 60% 55% 45% Xxxxxx x xxx x 90% Xx xxxxxxxx x xxxxx Insights Articles Interviews Resources

GENDER USAGE DISTRIBUTION How different genders use our content 65% X X X 30% 72% 38% 26% Xxxxxxx xx xxxxxx xxx Xxxxx xxxxxx xx

Questions

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Xx xx 25% 60% Xxxxxx 50% Xxxxxx 80% Xxxxxx

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Xxxxx Xxxx xx 22% 37% 15% Xxxxxx x xx Xxxxx x xx 65% 15% Xxx xxxxxxx Xxxxx x xx 2011 18% 2012 45% 2013 40% 2014 68% 2015 62% 2016 80% 2017 64% 2018 94% 0% 25% 50% 75% 100%

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