Inside out 4 Ps Product Price Place Promotion

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การตลาดแบบเดม (Inside out) เนนท 4 Ps • Product • Price • Place • Promotion

การตลาดแบบเดม (Inside out) เนนท 4 Ps • Product • Price • Place • Promotion

Outside in planning �������� ��� )Integrated marketing communication) )Customer Relations Management )

Outside in planning �������� ��� )Integrated marketing communication) )Customer Relations Management )

IMC

IMC

IMC

IMC

1. IMC coordinates all customer communication • ���� สวนผสม ��������������� – Advertising – Personal

1. IMC coordinates all customer communication • ���� สวนผสม ��������������� – Advertising – Personal selling – Sales Promotion – Public relations – Direct Marketing

1. IMC coordinates all customer communication • • • Special Events Display Showroom Demonstration

1. IMC coordinates all customer communication • • • Special Events Display Showroom Demonstration center Seminar

. 1 IMC coordinates all customer communication • Exhibition • Training center • Slogan

. 1 IMC coordinates all customer communication • Exhibition • Training center • Slogan • Packaging • Transit Media

1. IMC coordinates all customer communication • Internet • Merchandising • Manual • Media

1. IMC coordinates all customer communication • Internet • Merchandising • Manual • Media coverage

2. IMC starts with the customer, not to product • Customer needs • Customer

2. IMC starts with the customer, not to product • Customer needs • Customer Value and Customer Satisfaction

3. IMC seeks to create one-to-one communication with customers • ����� – contacts –

3. IMC seeks to create one-to-one communication with customers • ����� – contacts – networks

Marketing Product Price Promotion Place Price Price hasMarketing Product Price Promotion Place Price Price has
promotion terms promotion Product promotion Institutional promotion Advertisingpromotion terms promotion Product promotion Institutional promotion Advertising
Price Ceilings Price Floors Recap Price Ceiling PricePrice Ceilings Price Floors Recap Price Ceiling Price
From the Inside Out From the Inside OutFrom the Inside Out From the Inside Out
From the Inside Out From the Inside OutFrom the Inside Out From the Inside Out
INSIDE OUT LEARNING LIKE NEVER BEFORE Inside OutINSIDE OUT LEARNING LIKE NEVER BEFORE Inside Out
THE MARKETING MIX Product Price Place Promotion theTHE MARKETING MIX Product Price Place Promotion the
Products of Mengniu Group product promotion place priceProducts of Mengniu Group product promotion place price
Marketing Product Price Promotion Place Unfair Pricing PracticesMarketing Product Price Promotion Place Unfair Pricing Practices
Product Promotion Price Place Pricing Introduction 1 BasicProduct Promotion Price Place Pricing Introduction 1 Basic
Raising a Ruckus PRODUCT PRICE PLACE PROMOTION MarketingRaising a Ruckus PRODUCT PRICE PLACE PROMOTION Marketing
Marketing Product Price Promotion Place Pricing Strategies QualityMarketing Product Price Promotion Place Pricing Strategies Quality
Product Price Promotion Place MARKETING MIX PRODUK SEGALAProduct Price Promotion Place MARKETING MIX PRODUK SEGALA
Product Promotion 2 Product Promotion Is a formProduct Promotion 2 Product Promotion Is a form
Price Table Product A Product B Product CPrice Table Product A Product B Product C
PROMOTION The Role of Promotion Promotion Any formPROMOTION The Role of Promotion Promotion Any form