INSERT PRESENTATION TITLE INSERT Your name title FEDERAL

[INSERT PRESENTATION TITLE] [INSERT Your name, title]

FEDERAL LEADERSHIP, GUIDANCE, AND SUPPORT SAMHSA’s Underage Drinking Prevention Work – Funding service/Capacity development role – Information and communication role

CAMPAIGN GOAL Reduce underage drinking among youth ages 9 to 15 by engaging parents in prevention behaviors.

KEY FINDINGS • For parents: – Underage drinking is not a top-of-mind issue; – No participant believes his or her child drinks; and – A recognized government agency must support the research. • For youth: – Talk about alcohol in context of a recent event; and – Mom is the go-to parent, but other trusted adults can also deliver underage drinking prevention message.

PARENTS ARE IMPORTANT • Parents are the primary messengers for underage drinking prevention. • To be successful, parents need prompts and conversation starters. • Parents should take advantage of opportunities to discuss the issues as they present themselves.

IN OUR COMMUNITY • [INSERT any relevant local data that illustrate the underage drinking problem in your area of influence. ]

NATIONAL CAMPAIGN ACTIVITIES • Launch: May 13, 2013 during SAMHSA’s 2013 National Prevention Week • Strategic media outreach • Public service announcement (PSA) distribution to 7, 000 media outlets nationwide • A cadre of partners

PART OF A NATIONAL EFFORT • [INSERT RELEVANT PARTNER NAMES HERE. ] • Community Anti-Drug Coalitions of America • Interagency Coordinating Committee on the Prevention of Underage Drinking • Leadership to Keep Children Alcohol Free • Mothers Against Drunk Driving • National Alcohol Beverage Control Association • National Association of State Alcohol and Drug Abuse Directors • National Conference of State Liquor Administrators • National Institute on Alcohol Abuse and Alcoholism • National Liquor Law Enforcement Association • National Parent Teacher Association • Office of National Drug Control Policy • Students Against Destructive Decisions • And Many More!

MUTUALLY BENEFICIAL: [INSERT ORG NAME] • Share leadership on critically important issue • Present united front on underage drinking prevention • Provide free PSAs and resources on underage drinking prevention

MUTUALLY BENEFICIAL: SAMHSA • Extend Campaign reach • Expand implementation and dissemination • Support sustainability • Coordinate brand message with ongoing underage drinking prevention efforts

UNLIMITED ACCESS TO CAMPAIGN MATERIALS • www. underagedrinking. samhsa. gov

RESOURCES ON DEMAND • • • Backgrounder Fact Sheet Talking Points FAQs Partner Toolkit Tip Sheets for Parents TV PSAs Print PSAs Radio PSAs And Much More!

PARENT-SPECIFIC RESOURCES • Visit the Campaign website to access resources and tools to help parents begin and continue the conversation about alcohol.

Web Print Radio Scripts Television MULTIMEDIA TOOLS Web

COMING SOON • Webbased roleplaying simulation for parents • Available summer 2013

LET’S INVEST TOGETHER • [INSERT activities/potential activities that you are planning as part of the Campaign. ]

[INSERT YOUR ORGANIZATION NAME] • For more information, contact: – [INSERT contact name, address, phone, e-mail, and web address. ]