Insert Picture Here Enterprise PLM Powered by AIA

<Insert Picture Here> Enterprise PLM Powered by AIA Anurag Batra, CPIM Principal Product Manager Agile PLM

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Agenda • Application Integration Architecture (AIA) • Agile PLM – Oracle Manufacturing Integration •

Evolution of integration Increasing reusability, sustainability, vendor development Integration through implementation (custom) Pre-built integration between components Best practice horizontal and vertical processes Key attributes: • Proprietary APIs • Typically hard-coded • Leverage native tech stack capabilities Key attributes: • Leverages services • Enterprise objects • Uses Middleware to manage Key attributes: • Industry Best Practice • “Right Sized” Services • Enterprise objects for Common view • Master data hubs for consolidation Key attributes: • Built natively for SOA • Reusable components; “hot pluggable” • Composite UI • Federated data Key benefits: • Custom solution • Use existing skills Key benefits: • Pre-built solution • Flexible process customization Key benefits: • Plug and play • Greater reuse as components change Example: • Items • Bills of Materials Example: • Change Orders • Revenue Manage Example: • New Product Intro PIP • Product Master Data Management Key benefits: • Plug and play • Integrated Design and Runtime • UI Orchestration Example: • Distributed Change Order Orchestration • Demand-driven Product Planning © 2007 Oracle Corporation – Proprietary and Confidential Composite Applications

Oracle Application Integration Architecture Key Components § Industry Reference Models: Optimize business performance by using documented industry best practices processes § Process Integration Packs: Quickly integrate Oracle Applications to create the business processes you need, without the risk § Pre-built SOA: Application independent service translation and transformation © 2007 Oracle Corporation – Proprietary and Confidential

Powered by Fusion Middleware AIA Process Integration Pack Enterprise Business Services BPA Suite Analyst Tools JDeveloper BAM BI Enterprise Manager Business Events Analytics ROUTING &Monitoring ORCHESTRATION BPEL Process Manager Human Workflow Native BPEL App Dev Framework Enterprise Business Objects AIA Lifecycle Management Business Rules System Monitoring Web Services Manager Policies Enterprise Service Bus Multi Protocol Adapters Apps DB Messaging © 2007 Oracle Corporation – Proprietary and Confidential XSLT Transform ODI Bulk ETL Routing B 2 B Partners J 2 EE Application Server SES RFID Security Registry UDDI

Choice. Five product releases … innovation continues! Oracle E-Business Suite 12 • 18 New Products • 2443 Enhancements People. Soft 9. 0 • 2 New Products • 1478 Enhancements Siebel 8. 0 • 10 New Products • 366 Enhancements JD Edwards Enterprise. One 8. 12 • 5 New Products • 291 Enhancements JD Edwards World A 9. 1 • 4 New Products • 1297 Enhancements © 2007 Oracle Corporation – Proprietary and Confidential

Fragmented Systems Make Change Difficult Direct Store Tele-Sales Web Storefront Indirect-Partner Division A Division B Division C Division D Siebel CRM On Demand E-Business Suite ERP Siebel Call Center SAP Legacy ERP Custom Web Front End Custom Back End Other CRM Oracle E-Business Suite Ø Create synergy across channels, geographies and functions Ø Reduce inconsistent and inefficient user-driven processes Ø Rationalize logic and data that is replicated across multiple systems Ø Enable change but with less risk, cost and complexity © 2007 Oracle Corporation – Proprietary and Confidential

Enterprise Business Objects CRM ERP Enterprise Business Object (Customer Object) Billing Shipping • Reduces the overall number of maps to generate • Respective application owners only need to know about 2 data models: their own + the canonical one. • Provides the foundation for new applications to easily plug into any integration © 2007 Oracle Corporation – Proprietary and Confidential

PLM on AIA Conceptual Solution Architecture Industry Reference Models Enterprise Business Objects & Services Product IBOM Change Project… Process Integration Packs Transport Layer MDM Service Application Business Connector Service PRODUCT HUB © 2007 Oracle Corporation – Proprietary and Confidential Application Business Connector Service or Legacy

Process Integration Packs Current Availability Process Integration Pack Enabling… Release Date Siebel CRM On Demand Integration Pack for Oracle E-Business Suite ►Opportunity to Quote April 2007 Siebel CRM Integration Pack for Oracle EBS Order Management ►Order to Cash May 2007 Siebel CRM Integration Pack for Trade Promotion Management ►Trade Promotion Management September 2007 Demantra Demand Management Integration to E-Business Suite ►Demand Planning April 2007 Demantra Demand Management Integration to JD Edwards Enterprise. One ►Demand Planning June 2007 Oracle Transportation Management (Glog) Integration to E-Business Suite ►Transportation Management Feb 2007 © 2007 Oracle Corporation – Proprietary and Confidential

Integrated PLM PIPs Roadmap Today Release Themes Short-term (CY 2008) Mid-term Long-term PLM (NPI, Global Design/MFG) & PIM Foundation with EBS Enterprise PLM touch points & Product MDM Emerging Industries and Growth Market Go-to-market with existing Agile PLM to EBS 3 rd party integrations Release 1 - New Product Introduction - Product Change Mgmt - PIM Foundation Agile PLM to EBS Release 2 - Strategic Sourcing & RFx Mgmt - Cost & Quality Management - Product Portfolio Management - Design for Manufacturability Agile Process to JDE/EBS - PLM for Process (F&B) - Enterprise PLM Backbone Agile to Retail (Retek) - PLM to Retail Design - PLM to Retail Merchandizing Agile PLM to Product Data Hub Agile to SIEBEL - Service Quality Management - Advanced Product MDM Agile to Service/Logistics Agile to Stellent/Web. DAV - Enterprise Content Management - Field Service/Repair - Design for Serviceability Agile to DEMANTRA - Design for Logistics (G-log) - Predictive NPI Optimization - Service Parts Planning/Design for Serviceability Agile PLM to JDE - A 9 to Enterprise. One, etc… Agile PLM to SAP - A 9 to SAP R 3 (AIA and XI certified solution) © 2007 Oracle Corporation – Proprietary and Confidential Partner IP

Agile PLM – Oracle EBS PIP Example AGILE Application Business Connector Services AGILE Product Lifecycle Management Send a Agile Part Object Receive a Agile Part Object EBS Application Business Connector Services Agile Application Business Connector Services E-Business Suite Application Business Connector Services Agile Parts to Item EBO Transformation EBS Item to Item EBO Transformation Get Item Cost Service Invocation Item EBO Agile Item Transformation © 2007 Oracle Corporation – Proprietary and Confidential Get Item Info Service Enterprise Business Services (Common) Send a EBS Item Object Get Item Cost service Invocation Item EBO to EBS Item Transformation ORACLE E-Business Suite Receive a EBS Item Object

Phase One - PLM Integration Foundation Design Principles Design-to-Release process on open, standards-based integration platform • Enhanced process extension framework to address customer pain points • Advanced capabilities to enable for mapping, transformation and business rules • Platform for next-generation PLM processes and supporting data model • Functional Processes & Requirements New Part Create/Release (Item Business Object) New item requested in Agile and instantiated in Oracle • Create a New Part Request in Agile • Approve and release request in Agile • Create item in Oracle Item Master and return item number to Agile New Product Introduction (Item/BOM/Change Business Objects) Introducing a new product, components and structure and manufacturer information into Oracle upon release of design from Agile • • • Release new product design from Agile Create Change Object with new product, components, structure and manufacturer information Generate corresponding Change Order in Oracle Implement change order creating new product in Oracle and return status to Agile Update ECO status, implementation dates and effectivity dates in Agile Product Change Management (Item/BOM/Change Business Object) Updating existing design metadata, structure or manufacturer information • • • Introduce design change in Agile and create new Change Order Create and Approve Change Order with recommended effectivity dates Generate corresponding Change Order in Oracle Update implementation information with use-up and other considerations Implement Change Order in Oracle and return status/effectivity dates to Agile © 2007 Oracle Corporation – Proprietary and Confidential Target User Community • • Design Engineers/Mgrs NPI Coordinators/Mgrs Materials Engineers/Mgrs Procurement Mgrs • • • Design Engineers/Mgrs NPI Coordinators/Mgrs Materials Engineers/Mgrs Mfg Engineers/Mgrs Procurement Mgrs • • Design Engineers/Mgrs NPI Coordinators/Mgrs Materials Engineers/Mgrs Mfg Engineers/Mgrs

New Part Request Create New Part Request (ECR Object) Fill-in information about required part. Fill out and attach NPR template document Approver approves the NPR by email. Route NPR for approval Email notification sent out to approvers by Agile PX Item Object Created in PLM system Add item to AI tab of NPR object and promote status of NPR to Completed Agile Process Trigger Item Application Business Object AIA Oracle PIM/ERP © 2007 Oracle Corporation – Proprietary and Confidential Item object created. Item number assigned Send notification to user with links to Item and NPR objects in Agile

New Product Introduction Process Flow Agile Create New Items. Associate bills of material (BOM) structure Create Part item with an New assembly Request (ECR Object) Event Trigger Associate manufacturer Add all items to an Engineering part information with Change Order. Specify new outsourced items. revisions and lifecycle phases, and Fill-in information about required route the Route Update new NPR ECO for approval Update transfer part. Fill out and attach NPR effectivity dates on for approval status on template document Change Order Apply business rules to determine (P 2 field or Promote Change to Review ECO impact, ERP-specific values such as Item lifecycle) Completed status. validate effectivity dates Template, Orgs to be assigned, BOM and release ECO Common-ing, etc. Add item to AI tab of NPR Approver approves Email notification sent out Item Object Created in object and promote status the NPR by email. to approvers by Agile PX PLM system of NPR to Completed Agile AIA Item Enterprise Business Object Process BOM Enterprise Business Object Change Enterprise Business Object Trigger Send notification to user with links to Item and NPR objects in Agile Item Application Business Object AIA Create new item Extend to relevant orgs with appropriate attribute values in accordance with business rules EBS Associate Mfr Part information © 2007 Oracle Corporation – Proprietary and Confidential Create ECO in each impacted org. Associate list of revised items with new revisions and effectivity dates Schedule ECO for Implementation Item Object Created in ERP system ECO lines Auto-Implemented on reaching Effectivity Dates Introduce new BOM (and reference designators) as “Add” components on the assembly on the ECO. Support substitute components and BOM common-ing Event Trigger EBS

Design Goals • Best practice business process flows out of the box • New Part Request • Change Order Release • Support for distributed manufacturing • Flexible and Standards-based architecture • Standard web-service based interface • Canonical objects for application agnostic architecture • Flexible business process flows with BPEL • Scalable • Smarter Exception Handling • Tighter feedback mechanism into Agile © 2007 Oracle Corporation – Proprietary and Confidential

Feature Wish List • Pre-validation of Data • Ease of mapping • Comprehensive set of attributes • Large number of conditions • Dependency checks – queue management • User Exits • Notification configurability © 2007 Oracle Corporation – Proprietary and Confidential

Q& A Q&A QUESTIONS ANSWERS

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.