Innovations for Sustainable Tourism ENVIRONMENTALLY SUSTAINABLE PRACTICES OF
Innovations for Sustainable Tourism ENVIRONMENTALLY SUSTAINABLE PRACTICES OF VICTORIAN TOURISM ENTERPRISES Sue Beeton, La Trobe University Sue Bergin-Seers, Victoria University Christine Lee, Monash University
Objectives � Find the environmental attitudes and behaviour/practices (both positive and negative) of Victorian tourism enterprises, as well as to � Identify barriers to environmental compliance and
The Research Site: Geelong Otway � Coastal and hinterland region in Victoria, Australia
The Research Site: Geelong Otway � GOT is Green Globe certified, demonstrating a willingness to adopt strong environmental practices; � Varied range of members › from those embracing certification through to those who have not.
Key Findings � Issues › Cost of petrol (gas) › Conserving water � Motivations › personal values › healthy living › market pressure
Key Findings (cont…) � Barriers › › › implementation costs, lack of customer demand, labour-intensive nature of becoming certified, lack of government and industry support technicality of information forums
Key Findings (cont…) � Benefits › Cost savings › Competitive edge – differentiation � Awareness of existing “green” certification programs › Low awareness � Useful resources › ‘how to’ sheets, case studies, web sites and demonstration projects
Conclusion: Recommendations � Provision of information � Motivating businesses � Barriers � Marketing/Information
- Slides: 8
