Innovations and creativity as determinants of the successful

Innovations and creativity as determinants of the successful management in the field of public policy How ideas exchange process influences individual creativity Sergey R. Yagolkovsky State University. Higher School of Economics, Moscow, Russia

Goals n Evaluation of influence of the ideas exchange process on particular parameters of individual creativity n Assessement of interrelations among subjects’ creativity, innovativeness, and ways of others’ ideas adoption and use

Hypotheses n Dynamics of individual creativity parameters are influenced by the semantic characteristics of stimulus ideas, as well as by the way of their exposure n Originality of subject’s ideas depends on the level of novelty of stimulus ideas n Personal innovativeness correlates negatively with the passive adoption of other person’s ideas

Sample Total: n 464 students: 157 males and 307 females. Basic experiment: n n 382 persons: 125 males and 257 females. Age: 15 -46 (M= 21. 90, SD=5. 80).

Measures Innovativeness Kirton Adaption–Innovation Inventory (KAI) Creativity Guilford verbal test of creative thinking “unusual use” (Averina and Shcheblanova’s Russian adaptation)

Creativity parameters 1. 2. 3. productivity - a total number of proposed ideas; flexibility - a number of semantic categories, which ideas related to; originality - singularity and statistical rarity of proposed ideas

Similarity between subjects’ ideas and stimuli n Identical to stimulus ideas under the formulation n Similar sense to stimulus ideas on

Stimulus ideas 1. 2. 3. 4. low level of originality high level of novelty aggressive content “silly”, bluntly foolish

Design n 1 st stage: Participants generated ideas concerning unusual applications of newspaper n 2 nd stage: Participants produced their own ideas concerning uncommon applications of wooden ruler, while being exposed to stimulus ideas (unusual uses of the same object- wooden ruler) ruler

2 nd stage 1 stexperimental scheme (mediated communication) 2 nd experimental scheme (live communication) Respondents were given printed list with stimulus material Participants were exposed to stimulus ideas in conditions of live communication in pairs

Productivity dynamics under the 1 st experimental scheme 13 12 Mean 11 10 9 1 st stage 8 2 nd stage aggressive low novelty high novelty silly Stimuli

Originality dynamics under the 1 st experimental scheme 3, 4 3, 2 3, 0 Mean 2, 8 2, 6 2, 4 1 st stage aggressive low novelty silly high novelty Stimuli 2 nd stage

Productivity dynamics under the 2 nd experimental scheme 20 Mean 18 16 14 12 1 st stage 10 2 nd stage aggressive low novelty high novelty Stimuli silly

Originality dynamics under the 2 nd experimental scheme 3, 2 3, 0 2, 8 Mean 2, 6 2, 4 1 st stage 2, 2 low novelty aggressive high novelty Stimuli 2 nd stage silly

Conclusion n Novel and “silly” ideas positively influence individual creativity; Individual innovativeness is related with active manipulations with other person’s creative products; Results of the study could be a basis for differentiating between motivational and cognitive-behavioral determination of the personal innovativeness.

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