Innovation Through IT Enabling Systemic Innovation Cynthia Breazeale

Innovation Through IT: Enabling Systemic Innovation Cynthia Breazeale Innovation Strategic Program Manager ISTG Innovation November 6, 2004

IT’s Credentials l Delivering SOLUTIONS – Integrate and support the complex, critical, invisible “plumbing” l Working FOR PEOPLE EVERYWHERE – Deep understanding of customer needs l By INTEGRATING PROCESS + TECHNOLOGY – At appropriate points to better meet goals 2

Intel IT’s Innovation Enabling Role l Management of physical innovation centres l Creation of a global “innovation pipeline” – Idea capture & development, online showcase, wall-of-honor – Instrumentation to track innovation-related metrics l Use of the unique IT-engineer skill-set applied to: – Developing novel technology uses & new solutions – Influencing future product designs – Enabling IT solution & support mechanisms for new markets l Development of transformational business practices – IT Business Value Indexing 3

Intel® IT Innovation Centres The global centres serve as a: – Catalyst of disruptive technology development – Venue for industry influencing – Location for showcasing information technology solutions – Environment to conduct training & executive seminars 4 Intel, Intel IT Innovation Centre, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

Innovation Pipeline innovation Contribute now! 5 * Other names and brands may be claimed as the property of others.

Actual Business Results ü Innovation culture change ü Usage model development ü Innovation pipeline mgmt ü Strategic pilots ü Executive seminars ü Solutions/technology transfers ü Internal workshops ü ü Strategic Advisory Engagements Industry publications (WP, case studies, books) ü IP filed/granted ü Intel products influenced ü Intel product/business solutions, ideas, & opportunities identified ü ü Disruptive technology identification & maturing Rapid solutions prototyping 6

Applied Innovation … 7

Internal® Solutions P 2 P & Intel Content Distribution Software (Intel® CDS) Share and Learn – 25 k+ users ~70% WAN offload to LAN Breaks the bandwidth bottleneck for rich multimedia Large files delivered at LAN speed ~ Creates opportunities for new usage models 5 patent applications www. intel. com/business/bss/swapps/knowledge/content_distribution. pdf 8 Intel, Intel® Content Distribution Software, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

Peer Engagements Westminster Wireless City l Win-Win IT Investment l Wireless CCTV 80% capital cost reduction l Wireless CCTV install 1 -day lead time instead of two months l Business case enables wireless proliferation and overlay of other services l Intel® Centrino™ mobile technology + WIFI* + Wi. MAX 9 Intel, Intel Centrino, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. * Other names and brands may be claimed as the property of others.

Industry Solutions skoool. ie 10 Intel, the Intel logo, skoool, and the skoool logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. * Other names and brands may be claimed as the property of others.

Product Support PC Basics l Courseware in 12 Languages l Objective: Incentivize first time PC Buyers in emerging markets by explaining to PC users what they can do, and how l Audience: Everybody (Home users, business users) 11 * Other names and brands may be claimed as the property of others.

New Information Technology Use Models Assisted Living Watch with me… Does this affect your imagination? 12

Industry Recognition Learning at Intel Two Gold Awards July 2003 World Summit on the Information Society Award 2003 2002 ESAT BT Golden Spider: Overall Award Best Irish Website Corporate exchange award 2003 for e-learning 2003/2004 National Digital Media Awards - X 6 Masie Award 2003 Achievements in planning and implementing e. Learning initiatives 2001 skoool. com concept 13 Special mention for www. skoool. ie, which contributed to Intel’s 6 th place worldwide as an organisation demonstrating excellence in training Intel® Knowledge Sharing Solution Peer-to-Peer System Intel, skoool, Knowledge Sharing Solution, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. * Other names and brands may be claimed as the property of others.

Innovation Through IT: Tomorrow’s Solutions – Today Thank You 14 Intel, Intel Xeon, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.