INNOVATION PRINCIPLES AT 1 AMAZING THINGS HAPPEN WHEN

INNOVATION PRINCIPLES AT

1 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY 2 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR 3 CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME 4 DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

1 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY

YTSO http: //youtu. be/P 4 l. JTZinhe 4

Streetview Technology Google Art Project http: //www. googleartproject. com/

3 Live Shop - Sweden http: //youtu. be/ENSG_UDCwc. U

2 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR

Black is the new black

Green is the new fast

Social Insights

Product Insights

The Google Crystal Ball?

3 CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME

Chevy Camaro – Miss Evelyn http: //youtu. be/TCa. CNz 0 Vml 8 VW Passat – Darth Vadar http: //youtu. be/R 55 e-u. HQna 0

1, 395, 250 38, 013, 393

The size of the screen doesn’t matter desktop tv news dinner lunch break morning commute mobile browsing in the bedroom?

Super computers in everyone’s hands By the end of 2012 36% of Kiwis will have a Smartphone In 3 years mobile browsers will outnumber desktop browsers

Mobile enables vast possibilities stronger local intent 1 in 3 searches are local new interfaces 1 in 4 Android searches are voice

Mobile challenges us 3. 8 m texting related injuries in the UK each year 42% of US teens can send text messages with their phones still in their pockets

Tesco Barcode Scanner http: //youtu. be/Q 6 w-kt. Xc. Vv. Y

DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

Mapping Net. Flix movie rentals

Aaron Koblin – Amsterdam Text Messages http: //youtu. be/WKu. SBble. Yu. E

Aaron Koblin – Flight Data http: //youtu. be/d. Pv 8 ps. Zsv. IU

Fast, effective experimentation

AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

Google Translate Beatbox http: //youtu. be/Ktj. YKMt. GNRc

Thank You