Information Technology for Communication Map for learning Module

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Information Technology for Communication Map for learning Module 1: Introduction to Information System and

Information Technology for Communication Map for learning Module 1: Introduction to Information System and Technology Ch 1 Information System - IS Concepts - Management Information System (MIS) Ch 2 Information Technology - Hardware & Software - Telecommunications and Networking Technology Module 2 : Information Technology in Marketing Ch 3 Integrated Marketing Communication Strategy - Conceptual & IMC context - Advertising on the Internet - Google as IMC tools - Affiliate Marketing - Blog Marketing , RSS Feed … etc. Ch 4 Electronic Commerce - e-Marketing Concept - e-Commerce Development

Information Technology for Communication Module 1 Ch 2 Information Technology Sunday 29/11/2009 9. 00

Information Technology for Communication Module 1 Ch 2 Information Technology Sunday 29/11/2009 9. 00 am – 4. 00 pm By Kulachatr Chatrakul Na Ayudhya M. SC , M. BA , B. SC

Information Technology ; IT Non Information Technology Information System Use Information Technology Information needs

Information Technology ; IT Non Information Technology Information System Use Information Technology Information needs

Information Technology ; IT “The study, design, development, implementation, support or management of computer-based

Information Technology ; IT “The study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware. " IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit, and securely retrieve information. Including • Hardware • Software • Database • Networks/Telecommunication

Kulachatr C. Na Ayudhya 5

Kulachatr C. Na Ayudhya 5

Components of Hardware CPU Input Unit Central Processing Unit Output Unit Main Memory ทมาของภาพ

Components of Hardware CPU Input Unit Central Processing Unit Output Unit Main Memory ทมาของภาพ MKIS มช. เอก บญเจอ Secondary Storage Unit Kulachatr C. Na Ayudhya 6

Input Units Kulachatr C. Na Ayudhya 7

Input Units Kulachatr C. Na Ayudhya 7

Inputs Devices Kulachatr C. Na Ayudhya 8

Inputs Devices Kulachatr C. Na Ayudhya 8

Mouse and Tracking Ball • Tracking Ball and Calculator keyboard § Ball Mouse §

Mouse and Tracking Ball • Tracking Ball and Calculator keyboard § Ball Mouse § Optical Mouse § Wireless Mouse Kulachatr C. Na Ayudhya 9

Image Scanner Inputs Devices All-in one Scanner OMR OCR Barcode Scanner MICR Digital Magnetic

Image Scanner Inputs Devices All-in one Scanner OMR OCR Barcode Scanner MICR Digital Magnetic stripes Kulachatr C. Na Ayudhya and Smart cards Camera 10

Main Board RAM Main Board ATX Type Expansion Slot Expansion card Chip set Kulachatr

Main Board RAM Main Board ATX Type Expansion Slot Expansion card Chip set Kulachatr C. Na Ayudhya 12

���������� 2 ���� 1) ��������� ) Arithmetic and Logic Unit ; ALU) 2) ������

���������� 2 ���� 1) ��������� ) Arithmetic and Logic Unit ; ALU) 2) ������ (Control Unit) Kulachatr C. Na Ayudhya 13

Chip ������ • Intel ; 8088 , 80386 , Pentium mmx , III, IV

Chip ������ • Intel ; 8088 , 80386 , Pentium mmx , III, IV , Dual core Celeron , Core 2 Duo , Atom • AMD ; K-serie Athlon , Duron Xilleon , Quad core • Cyrix (VIA); 486, 586, 686 , MIII Kulachatr C. Na Ayudhya 14

������ Volatile / Non Volatile Memory • RAM: Random Access Memory Directly accesses any

������ Volatile / Non Volatile Memory • RAM: Random Access Memory Directly accesses any randomly chosen location in the same amount of time ������������������������������������������ • ROM: Read Only Memory Semiconductor memory chips with program instructions, cannot be written to ��������������������������������� Kulachatr C. Na Ayudhya 15 ����������

����� -����� (Port / Slot) Port on board and Kulachatr C. Na Ayudhya Slot

����� -����� (Port / Slot) Port on board and Kulachatr C. Na Ayudhya Slot for Expansion card 16

����� (Secondary Storage) Diskette , Floppy Disk Zip Disk Portable Drive Handy Drive ,

����� (Secondary Storage) Diskette , Floppy Disk Zip Disk Portable Drive Handy Drive , Hard Drive , CD , DVD Kulachatr C. Na Ayudhya ���������� ������ ) Non-Volatile) 17

Output Units Kulachatr C. Na Ayudhya 18

Output Units Kulachatr C. Na Ayudhya 18

Display Device ‘Monitor’ ‘Terminal’ CRT LCD ‘POS’ ‘Projector’ Kulachatr C. Na Ayudhya 19

Display Device ‘Monitor’ ‘Terminal’ CRT LCD ‘POS’ ‘Projector’ Kulachatr C. Na Ayudhya 19

Print Device Laser Inkjet Dot matrix Plotter Kulachatr C. Na Ayudhya 20

Print Device Laser Inkjet Dot matrix Plotter Kulachatr C. Na Ayudhya 20

Audio Device Kulachatr C. Na Ayudhya 21

Audio Device Kulachatr C. Na Ayudhya 21

Kulachatr C. Na Ayudhya 22

Kulachatr C. Na Ayudhya 22

SOFTWARE ��������������������� “������ ” (Programmer) ������� 2 ������ • System Software – Operating System

SOFTWARE ��������������������� “������ ” (Programmer) ������� 2 ������ • System Software – Operating System ; OS • • Disk Operating System (DOS) Microsoft Windows OS/2 Kulachatr C. Na Ayudhya UNIX 23

SOFTWARE – Utility Programs • OS Utility Program – ��������������� , Uninstaller , Scan

SOFTWARE – Utility Programs • OS Utility Program – ��������������� , Uninstaller , Scan disk , Disk Defragmenter • Other Utility Program – ��������������� Anti-virus , Firewall Kulachatr C. Na Ayudhya 24

SOFTWARE • Application Software –Package Software • • • Word Processing Spreadsheet Presentation Database

SOFTWARE • Application Software –Package Software • • • Word Processing Spreadsheet Presentation Database Communications Special Software – Adhoc Kulachatr C. Na Ayudhya 25

Database ������������������������� ���������������� (Retrieve) �������������������� Database System Attendant Data Payroll System Payroll Slip After

Database ������������������������� ���������������� (Retrieve) �������������������� Database System Attendant Data Payroll System Payroll Slip After sale System Service Report Inventory System P/O Customer Data Suppliers Data Description Database kulachatr C. Na Ayudhya DBMS 27

Kulachatr C. Na Ayudhya 29

Kulachatr C. Na Ayudhya 29

Components of Telecommunication Feedback Encoding Channel Noise Sender Decoding Receiver Feedback Decoding kulachatr C.

Components of Telecommunication Feedback Encoding Channel Noise Sender Decoding Receiver Feedback Decoding kulachatr C. Na Ayudhya Channel Encoding 30

Type of Signal Digital Signal Analog Signal kulachatr C. Na Ayudhya http: //elearning. spu.

Type of Signal Digital Signal Analog Signal kulachatr C. Na Ayudhya http: //elearning. spu. ac. th/content/bcs 110/main_network. html 32

Analog <> Digital “Modulation” Analog “Demodulation” ���������������������������������������� (Modulation) ������������������ (Demodulation) ��� kulachatr C. Na

Analog <> Digital “Modulation” Analog “Demodulation” ���������������������������������������� (Modulation) ������������������ (Demodulation) ��� kulachatr C. Na Ayudhya Modulation + Demodulation = “ MODEM ” 33

Telecommunication Channel Wired System STP – Shielded Twisted UTP – Unshielded Twisted-pair Optic fiber

Telecommunication Channel Wired System STP – Shielded Twisted UTP – Unshielded Twisted-pair Optic fiber Coaxial Cable kulachatr C. Na Ayudhya 34

Telecommunication Channel Wireless communications • • • ������ (Microwave) ������ (Satellite System) ������ (Bluetooth)

Telecommunication Channel Wireless communications • • • ������ (Microwave) ������ (Satellite System) ������ (Bluetooth) ����� (Wireless LAN - Wi. Fi) ������� (Cellular System) – AMPS , TAC , NMT , GSM , CDMA , 3 G • Edge/GPRS • Wi. MAX kulachatr C. Na Ayudhya 37

Telecommunication Channel Wireless Communications : Microwave MW relay Satellite Microwave System configuration MW �����

Telecommunication Channel Wireless Communications : Microwave MW relay Satellite Microwave System configuration MW ����� � ������ � MW kulachatr C. Na Ayudhya ���������������������� 1010 – 1012 Htz. (Tera Htz. ) ���������������������� 38

Telecommunication Channel Wireless Communications : Microwave – Microwave for remote distance : island ,

Telecommunication Channel Wireless Communications : Microwave – Microwave for remote distance : island , forest, Hill-tribe kulachatr C. Na Ayudhya 39

Telecommunication Channel Wireless Communications : Satellite GEO : ����� (36, 000 km) Satellite Configurations

Telecommunication Channel Wireless Communications : Satellite GEO : ����� (36, 000 km) Satellite Configurations Microwave k in nl w do Microwave Up k n li MEO : ��������� /����� � (8, 000 -16, 000 km) LEO : ������������ ��� (640 -1, 600 km) kulachatr C. Na Ayudhya 40

Telecommunication Channel Wireless Communications : Cable TV and Satellite Dish configuration kulachatr C. Na

Telecommunication Channel Wireless Communications : Cable TV and Satellite Dish configuration kulachatr C. Na Ayudhya 41

Telecommunication Channel Wireless Communications : Cellular System • Cellular telephone / Mobile Telephone •

Telecommunication Channel Wireless Communications : Cellular System • Cellular telephone / Mobile Telephone • Global Systems for Mobile communication ; GSM Optical fiber Cell Phone kulachatr C. Na Ayudhya Mobile Transfer Exchange ; MTX Optical fiber Cell Phone 43

Telecommunication Channel Wireless Communications : Cellular System • AMPS (Advanced Mobile Phone Systems) –

Telecommunication Channel Wireless Communications : Cellular System • AMPS (Advanced Mobile Phone Systems) – 800 Mhz. , World Phone 800 • TAC (Total Access Communication) – AMPS 900 Mhz. • NMT (Nordic Mobile Telephone) – TOT 450 Mhz. , AIS 900 Mhz. (Cellular 900) • GSM (Global System for Mobile Communications) – 900 Mhz. , 1800 Mhz. (Thailand AIS and DPC) • CDMA (Code Division Multiple Access) – CAT Telecom • 3 G )Third Generation Mobile Network) AIS Super 3 G kulachatr C. Na Ayudhya 44

3 G : CDMA /EDGE Why 3 G? • Better Voice Quality • High

3 G : CDMA /EDGE Why 3 G? • Better Voice Quality • High Speed Wireless Internet • Real-time Multimedia • Speed is up to 384 kbps and more GPRS kulachatr C. Na Ayudhya 46

Wi. Fi/GPRS/EDGE ; Enhance Data Rates for Global Evolution

Wi. Fi/GPRS/EDGE ; Enhance Data Rates for Global Evolution

CDMA kulachatr C. Na Ayudhya http: //www. catcdma. com 48

CDMA kulachatr C. Na Ayudhya http: //www. catcdma. com 48

Telecommunication Channel Wireless System Frequency Ranges for Communications Media and Devices FM MHz AM

Telecommunication Channel Wireless System Frequency Ranges for Communications Media and Devices FM MHz AM KHz kulachatr C. Na Ayudhya Mega. Htz. = 1, 000 Htz. Kilo. Htz. = 1, 000 Htz. 49

SI prefix in the SI system of bit units Kb (kilo bit) = 103

SI prefix in the SI system of bit units Kb (kilo bit) = 103 Mb (Mega bit) = 106 Gb (Giga bit) = 109 Tb (Tera bit) = 1012 Pb (Peta bit) = 1015 Eb (Exa bit) = 1018 Zb (Zetta bit) = 1021 Yb (Yotta bit) = 1024 kulachatr C. Na Ayudhya 50

Telecommunication Device MODEM ; โมเดมคออปกรณททำหนาทแปลงส ญญาณ Digital และ Analog สลบกนเพอใหขอมลสามารถเดนทางไ ปในชองทางนำสญญาณไดอยางเหมาะสม ม 3 ลกษณะ

Telecommunication Device MODEM ; โมเดมคออปกรณททำหนาทแปลงส ญญาณ Digital และ Analog สลบกนเพอใหขอมลสามารถเดนทางไ ปในชองทางนำสญญาณไดอยางเหมาะสม ม 3 ลกษณะ คอ External , Internal Notebook Card Wireless และ Card Air Card EDGE , GPRS kulachatr C. Na Ayudhya LAN Internal Modem WLAN Internal Modem External Modem Splitter Card PCMCIA 53

Wide Area Networks ; WAN �������� (Public Networks) �������������� (Mobile telephone networks) ��������������� 3

Wide Area Networks ; WAN �������� (Public Networks) �������������� (Mobile telephone networks) ��������������� 3 G-4 G ������������������ ดเพมเตมท http: //3 g. siamphone. com/articles/2009/3 g/page. htm kulachatr C. Na Ayudhya 61

Wide Area Networks ; WAN �������� (Public Networks) �������������� (Mobile telephone networks) kulachatr C.

Wide Area Networks ; WAN �������� (Public Networks) �������������� (Mobile telephone networks) kulachatr C. Na Ayudhya 62 http: //3 g. siamphone. com/articles/2009/3 g/page. htm

Wide Area Networks ; WAN kulachatr C. Na Ayudhya 64

Wide Area Networks ; WAN kulachatr C. Na Ayudhya 64

Broadband ������� "Broadband" �������������� Digital Subscriber Line (DSL ��� optic fiber) ������� "Bandwidth" �����

Broadband ������� "Broadband" �������������� Digital Subscriber Line (DSL ��� optic fiber) ������� "Bandwidth" ����� broadband ������ bandwidth > 1 Mbps ��������������� dial-up ������ 56 kbps ����� : Technology Learning Center. Thailand. kulachatr C. Na Ayudhya 68

Service on In. Te. RNe. T kulachatr C. Na Ayudhya 70

Service on In. Te. RNe. T kulachatr C. Na Ayudhya 70

ARPANET

ARPANET

Browser

Browser

Tips : social networking http: //www. marketingoops. com/reports/metrix/stats/

Tips : social networking http: //www. marketingoops. com/reports/metrix/stats/

END OF Module 1 Q&A Thank u for your attention Kulachatr C. Na Ayudhya

END OF Module 1 Q&A Thank u for your attention Kulachatr C. Na Ayudhya