INFORMATION FOR PRESENTERS These slides were originally designed

INFORMATION FOR PRESENTERS These slides were originally designed to be used with the Secondary schools ‘common good’ learning experience. CST online toolkit: www. caritas. org. au/cst Please feel free to use these slides to suit your purposes and audience, retaining credits where necessary. This presentation is split into two sections: the first is ‘Be Aware’: a background on learning about social justice issues through social media. The second is ‘Be A Voice‘, exploring how social media can be used for social justice campaigning in schools, including examples of how Caritas engages on-line. Please note: Please see the ‘notes’ section of the slides for class discussion questions or further information.

SOCIAL MEDIA FOR SOCIAL JUSTICE: FROM AWARENESS TO ACTION PART 1: BE AWARE Resource for Secondary Schools www. caritas. org. au/schools

SOCIAL JUSTICE: THE HOLY YEAR OF MERCY Justice in terms of the distribution DEC 2015 – NOV 20 2016 of wealth, opportunities, and privileges within a society.

WHY SOCIAL JUSTICE? “The LORD loves righteousness and justice; the earth is full of his unfailing love. ” Psalm 33: 5 “Learn to do right! Seek justice, encourage the oppressed. Defend the cause of the fatherless, plead the case of the widow. ” Isaiah 1: 17 Social justice is at the heart of scripture.

WHAT DO WE USE SOCIAL MEDIA FOR? WHAT ARE SOME OF THE POSITIVES ASPECTS AND POSSIBLITIES OF SOCIAL MEDIA?

WHY SOCIAL MEDIA? It is the greatest tool ever invented to mobilise resources in times of need and as a catalyst to galvanise seemingly unrelated people behind a common cause or issue. It enables 'virtual gathering'.

MESSAGE OF THE HOLY FATHER BENEDICT XVI FOR THE 43 rd WORLD COMMUNICATIONS DAY

MESSAGE OF THE HOLY FATHER BENEDICT XVI FOR THE 43 rd WORLD COMMUNICATIONS DAY

There are some examples of recent successful campaigns that utilised the power of social media to get their message out – quicker, to a wider audience and with greater power than would previously had been possible.

THE POWER OF SOCIAL MEDIA BARACK OBAMA – PRESIDENTIAL CAMPAIGN, 2008 • In early 2007, Barack Obama was a one-term senator with less than 10% brand recognition. • Eighteen months later, Obama went on to raise more money than any other presidential candidate in U. S. History, ultimately landing him the title of 44 th president of the USA.

THE POWER OF SOCIAL MEDIA BARACK OBAMA – PRESIDENTIAL CAMPAIGN, 2008 How did he achieve this? • Brilliantly executed marketing campaign that leveraged social technology and grassroots support in ways his competitors hadn’t even considered. • Dominated You. Tube: over 20 million views • Claimed the most popular fan page on Facebook: 2. 5 million fans vs. Mccain’s 625, 000 at the time • Broke down barriers with his social media-friendly campaign website that bestowed genuine, inaction photos, videos, and issue-oriented calls-toaction upon its visitors daily.

THE POWER OF SOCIAL MEDIA • The American Red Cross HAITI 2010 collects $7 million dollars in 24 • On January 12 th Haiti suffered hours by allowing people to from a 7. 0 magnitude make $10 donations using their earthquake, killing 220, 000 cell phones. and destroying 250, 000 residences and 30, 000 commercial buildings. • Nearly immediately, Facebook and Twitter launch communication and fundraising support campaigns.

THE POWER OF SOCIAL MEDIA • The video went viral: KONY 2012 • Reached 100 million views • On march 5 th the organization in six days Invisible Children launched an online video designed to start a • Most "liked" non-profit on social movement against Facebook with 3. 1 million African cult and militia leader "fans. " Joseph Kony, an indicted war criminal. • The campaign's stated goal was to have him captured and removed from power by the end of the year.

BUT… VIRAL VIDEO THE HOLY YEAR OF MERCY = DEC 2015 – NOV 20 2016 SOCIAL CHANGE

WHAT ARE SOME OF THE NEGATIVES ASPECTS OR RISKS OF SOCIAL MEDIA?

STEP AWAY FROM YOUR DEVICE Each of these campaigns had positives and negatives about them – but they all had one thing in common: achieved high impact. But because of this power… and the ‘crowd mentality’ that can arise when events happen… we need to be careful and exercise caution. You may feel you want to take action immediately, but think carefully: what are you putting your voice to? What is the issue? What do you really think? Don’t just be a sheep!

BE AWARE THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016

TAKE A JUSTICE PERSPECTIVE JUSTICE IS NOT PASSIVE It asks questions. It is active. It gets involved. It takes the initiative. It changes things. JUSTICE CRITICALLY ASKS THE QUESTIONS: How can I respond? What can I do? What should I do? Who can I work with? What guides my action?

But what if her access to the river is denied? What if the fish have been killed by pollution?

WHAT DOES ‘BEING AWARE’ LOOK LIKE? • Raise important questions and problems • Gather and assess relevant information • Come to well-reasoned conclusions and solutions, testing them against relevant criteria and standards • Think open-mindedly within alternative systems of thought, recognizing and assessing, as need be, their assumptions, implications, and practical consequences • Communicate effectively with others in figuring out solutions to complex problems, without being unduly influenced by others' thinking on the topic

BE AWARE – IT’S A JOURNEY! • Stage one: the unreflective • Stage four: the practicing thinker (we recognize thinker (we are unaware of necessity of regular significant problems in our practice) thinking) • Stage two: the challenged • Stage five: the advanced thinker (we become aware thinker (we advance in of problems in our thinking) accordance with our practice) • Stage three: the beginning thinker (we try to improve • Stage six: the master but without regular practice) thinker (skilled & insightful thinking become second nature to us)

BE AWARE: EMPATHY- RESPONSIBILITY - SOLIDARITY

WHERE CAN YOU FIND INFORMATION? THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016

PINTEREST – ‘SOCIAL JUSTICE’ BOARDS

TWITTER

SUBJECT-SPECIFIC, FACTBASED WEBSITES

COMMUNITY EVENTS AND LECTURES

OTHER WAYS OF GETTING INFORMED • Watch the news/read the paper, Including investigative journals (e. g. Crikey). • Watch political satire programs such as ‘mad as hell’. • Never be afraid to ask questions, Including difficult ones. try and go back to the source: it's good to read secondary sources (e. g. What journalists say about something), but it's always better to hear the original (i. E. What was actually said). • Talk, talk.

SOCIAL MEDIA FOR SOCIAL JUSTICE: FROM AWARENESS TO ACTION PART 2: BE A VOICE

BECOMING AWARE TAKING ACTION FOR CHANGE WORKING TOGETHER, TOWARD A FAIRER WORLD

WHY ADVOCATE? Caritas Australia believes that “By standing in solidarity with the world’s poor, you are offering them the chance of THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016 freedom. Caritas Australia believes that poverty, hunger, oppression and injustice make it impossible to live a life of dignity. Stand up and have your voice heard, so the world’s poor can too. Take action. ”

CAMPAIGN: THE HOLY YEAR OF MERCY A series of activities DEC 2015 – NOV 20 2016 designed to produce a particular result

HISTORY MAKERS People have long been gathering behind campaigns to achieve specific social justice aims. For example: the suffragette movement and Martin Luther King’s non violent rallies. These campaigns saw people gathered together behind a cause, using powerful language on placards with slogans and physical space to gather momentum and support. Social media takes this gathering to a virtual space and connects people all over the world.

Think about a campaign or activity at your school that has been successful. Why was it successful? Share with the person next to you.

THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016

SOCIAL MEDIA THE HOLY YEAR OF MERCY CONNECTS & DEC 2015 – NOV 20 2016 AMPLIFIES US BE A VOICE

Which schools utilise social media during campaigns? What works? What challenges do you face?

SCHOOL ACTION PLANNING CAMPAIGNING – FROM AWARENESS TO ACTION Now that you have the awareness and knowledge, let’s think about how to BE A VOICE and be an effective campaigner. What can you do personally? As a class or social justice group, what issue do you want to focus on?

HINTS - What you want to achieve and who you want to engage with? - Choose the right channels based on who you want to reach. - Be aware that you will need to interact if you want supporters to view your social media stream you. - Keep your social media moving – introduce news, provide usable content, stay active and regularly update your information. - Stay relevant and topical where possible.

WHICH TOOL TO USE? Each one serves a different purpose, and some of them, a specific audience.

SOCIAL MEDIA FOR THE COMMON GOOD IN FAVELAS THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016 https: //www. youtube. com/watch? v=4 CZc. LJk. Ndd. U How has the tool of social media helped the people in the favelas work for the common good?

GOING “VIRAL” HTTPS: //WWW. YOUTUBE. COM/WATCH? V=QHU 5 JED-XRO

HOW COULD YOU USE…

FACEBOOK • Likes and shares • Comments – good for discussion, but need to know how to react when get negative comments

HOW TO MAKE TWITTER WORK FOR YOU • Who is your audience? – Much wider than FB, anyone can follow you and you can build your network according to your interests etc. (i. e. through what you tweet) • What does this mean? – You can be very targeted with your messaging Source: https: //twiends. com/how-to-twitter

THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016

ONE HUMAN FAMILY FOOD FOR ALLCAMPAIGN ONLINE:

THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016 #Project. Compassion #Who. Made. My. Clothes

DISCUSS OTHER TOOLS: WHAT CAN YOU USE IN YOUR SCHOOL?

MAKING NOISE: THUNDERCLAP up your own). A certain number of required tweets is set at the get go; if not enough people sign up, the tweet won't be sent (or might be sent when the critical mass has been achieved). With enough "thunder", it might be possible to get a topic to even trend on How does it work? : You simply go twitter. Facebook is also part of it. to thunderclap, agree to join the cause and give permission to be part of the "group tweet" (or set Thunderclap: instead of sending individual tweets, you can pool hundreds of tweets and then send them all out at the same time on the same hashtag from hundreds of individual twitter accounts.

WHICH CAMPAIGNS? What can you get involved in? Visit Caritas Australia’s ‘Act’ part of the website throughout the year and jump onto any of our campaigns. http: //www. caritas. org. au/act

LEVELS OF ENGAGEMENT Some examples: • Learn about an issue using online sources. • Share information online and offline. • Sign a petition. • Participate using campaign hashtags. • Write to your MP. • Spread the word about your action (online and offline). • What could your next steps be?

ACTION TIME! THE HOLY YEAR OF MERCY DEC 2015 – NOV 20 2016 https: //www. youtube. com/watch? v=NE 9 Wc. Ft. YX 3 g

ONLINE AND OFFLINE ACTION #, LIKES, SHAREs, THE HOLY YEAR OF MERCY CLICKS, TWEETS. DEC 2015 – NOV 20 2016 + CONSISTENT, COMMITTED ACTION OFFLINE

CONCLUSION • Be aware before getting engaged. Become more deeply informed about the issue. • Be a Voice: There are many tools ready and available to you! Know your audience and the best tool to use for your message. • Keep going deeper! Remember there is always another pathway for engagement… • Don’t forget your offline actions as well as your online actions.

JOIN US ONLINE: Caritas Australia caritasaustralia @Caritas. Aust

Thank you

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