Infographics Infographic n combination of information and graphics

+ Infographics

+ Infographic: n combination of information and graphics n visual and numerical representation of data that presents information quickly and clearly in an eyecatching and digestible way n satisfies our inherent preference for brevity, speed, patterns, and colors n suits our mass communication habits and the increasingly visual world

+ Conventions of an infographic: n. visualization Data n Graphs n Charts n. Content n Diagrams n Numbers n Timelines n Statistics n Maps n Percentages n Rankings n Short phrases (minimized word use)

+ Conventions of an infographic: n. Layout features n Multiple n Simple colors pictures (universally recognizable) n Various font types and sizes n Bold / highlighted words and numbers n Cells / compartments n Lines / arrows

+ Conventions of an infographic: n. Usability n Visually n Fast stimulating to read n Quotable / shareable n Appeals to logos n Synergy between written text and visual images

+ Popularity of infographics: n Based on the volume of searches in Google Trends, the popularity of infographics increased 800% from 2010 to 2012. Why? n We want to find information quickly and without much effort. n We don’t want to read and sort through information on their own. n We suffer from information overload.