infinite networking Parlay Application Servers providing Robust Scalable

infinite networking. Parlay Application Servers providing Robust Scalable Services Infitel and OSA/Parlay

Agenda w Market Drivers w Infitel Platform w Solutions July 2005 v 4. 3 2

Market Drivers Mobile Operators Market Challenges: • Increase ARPU • Reduce Risks • Fight Competition • Reduce Churn • Reduce costs/resources • Vendor independence • Handle service complexity Actions: • Increase traffic volume • Increase VAS revenues • Support attractive services • Shorten service time to market • Outsource services • Use external creativity, ideas and specialized knowledge Challenges: • Subscriber saturation • Changing business models • New technology expectations (GRPS, UMTS) Actions: • Marketing driven business • Niche/opportunity markets • Fast service deployment • New players (content providers, ESP, MVNO) • Massive nr. of applications (internet model) July 2005 v 4. 3 3

Market Drivers - 2 Evolution of the Telco Value Chain Telecommunication Value Chain Network Equipment Open Application Middleware Network Middleware Operation Application Development Applications Content Terminal Equipment Service provision Application provision Content Creation Application Value Chain Content packaging, customisation Content provisioning, payment Content Value Chain July 2005 v 4. 3 4

Market drivers A Complex Business Environment payment provider Service Provider, Content Provider, MVNO, etc. clearing Offers Content & Applications 3 rd Party Application Provider Innovative Applications Secure & easy payment handling Consumer Subscriber Demands New Demands ISVs, Traditional IT SW house, Large SI Application Developper Communication Services Offers Access & Billing Provides Services July 2005 Operator v 4. 3 5

Agenda w Market Drivers w Infitel Platform w w Virtual Network Server w Infi. Script Solutions July 2005 v 4. 3 6

What is OSA/Parlay? Principles Applications Scope of Parlay APIs • Access Telco Network Functionality Framework Components Service Components • Multi Application/Service Provider Resource Interface • Multi Network • Multi Vendor Resource Interface Resources Billing Systems LBS Platform Messaging Platform HLR SSP SMS Center WAP Gateway Source: Parlay Group July 2005 v 4. 3 7

The Infitel Solution Carrier-class Implementation With Open Standards Vertically-integrated Network Operator (Next. Gen IN) OSA/Parlay business model Service Provider Domain Infitel Applications Infi. Script Service Creation Infi. Core OSA/Parlay App. Server Infi. Core Service Control Point OSA/Parlay APIs INAP, ISUP, MAP, CAP, SIP etc. OSA/Parlay Gateway Core Transport and Signaling Network INAP, ISUP, MAP, CAP, SIP etc. Network Operator Domain Core Transport and Signaling Network Operator Domain July 2005 v 4. 3 8

Infitel OSA/Parlay Solution Complete Solution for Applications Next Generation Applications OSA/Parlay Virtual Network Server Applications Application deployment Service Execution OSA/Parlay Gateway Service Design Service Testing Infi. Script for OSA/Parlay Service Deployment Parlay/OSA i/f Framework Infitel‘s Tested Gateways: Service APIs Service Capability Server Telco Network Interfaces Aepona GW Ericsson GW Fujitsu GW NEC GW HP Open. Call SDG Lucent GW Telco Network July 2005 v 4. 3 9

Infitel OSA/Parlay Solution VNS Platform Key Features w Open platform w Cost efficient w Multi application support w Infinite growth w Per platform w Multi-platform w Infinite flexibility w VNS based on commercially proven Infi. Core – SCP; >30 successfull installations w Carrier class: w w 99, 999% availability w High transaction processing performance Future proof July 2005 v 4. 3 10

Infitel OSA/Parlay Solution Infi. Script for OSA/Parlay July 2005 v 4. 3 11

Infitel OSA/Parlay Solution Infi. Script for OSA/Parlay w Hiding OSA/Parlay complexity: w Graphical design of service logic w Extensive Component Library: w OSA/Parlay specific w Telephony functions w Customizable components w Interface to external application data w Management of service packages, deployment and versioning w Service logic compiled for high-performance Result: Fastest time-to-market for Next Generation Applications July 2005 v 4. 3 12

Maximum flexibility for Parlay application development Multiple Layers of open & flexible development 1. Graphical SCE with predefined components (choose from 200+ building blocks) 2. customizable components, add own procedures / code (CCO, ISE) 3. create complete new components (Java, C++) July 2005 v 4. 3 13

Agenda w Market Drivers w Infitel Platform w Solutions July 2005 v 4. 3 14

Infitel‘s Solution Portfolio Value-generating Services Real-time Rating & Charging Real-time Session Control Intelligent Call Routing Flexible Number Portability Call Screening VPN/CUG Universal Prepaid Mobile Residential Phoneshop Reseller Easy. Vote July 2005 v 4. 3 15

Infitel‘s Solution Portfolio Value-generating Services Real-time Rating & Charging Real-time Session Control Advanced Call Completion SMS 2 Callback Customizations NJoy-Dial (Ring Back Tone) Personal Call Manager Collect Call Advanced Business Communication / VCC July 2005 Universal Charging Node Zonal Call Manager Concepts / ideas v 4. 3 16

Evolution Options Investment protection, technology independent Infitel’s Application Server Real-Time Session control + Rate&Charge Service Subscriber accounts Service SCP SLEE Parlay App Server SIP App Server SS 7 OSA/Parlay SIP MPCC, UI Parlay Gateway IP(SIP, Diameter, H 323, etc) SS 7 (INAP, CAP etc) IP/IMS Telco network Fixed, Mobile, Broadband TDM Telco network Fixed, Mobile, Broadband July 2005 v 4. 3 17

Evolution Options Investment protection, technology independent Infitel’s Application Server Subscriber accounts Real-Time Session Control Service Service SCP SLEE Parlay App Server SIP App Server SS 7 OSA/Parlay SIP MPCC, UI Rating & Charging, Billing Bill presentment Account recharge Charging, Account mngt Parlay Gateway IP(SIP, Diameter, H 323, etc) SS 7 (INAP, CAP etc) TDM Telco network Fixed, Mobile, Broadband July 2005 IP/IMS Telco network Fixed, Mobile, Broadband v 4. 3 18

Infitel Solutions IMS fit & Strategy AS AS SCIM HSS S-CSCF OSA IM-SSF MRFC CSE SCF AS SIP SCIM SIP application server HSS OSA Service Capability Server(SCS) S-CSCF MAP Application Server Service Capability Interaction Manager Home Subscriber Serving CSCF Call Session Control Function Open Service Access IP Multimedia Service Switching Function Multimedia Resource Function Controller CAMEL Service Environment Service Control Function 2004/5 available platform Optional OSA APIs OSA Application Server IM-SSF MRFC CAP/INAP CSE / SCF July 2005 v 4. 3 19

Conclusions OSA/Parlay and Infitel’s Solutions OSA/Parlay Benefits: ü OSA/Parlay integrates Network services with IT applications ü Enables new business models (ESP, VNO, etc. ) ü Enables innovative services ü Shortens time to market ü Supports revenues for traffic volume, network & service usage, content delivery ü Improves operator’s service manageability üSimplifies legacy to full IP/IMS migration Infitel Benefits: Full product range: Applications, App. Server, Development Tool ü Strong migration capability – IN to NGN ü Powerfull Graphical Application Development Tool- Infi. Script ü Short time-to-market ü High scalability ü Open standards compliant ü July 2005 v 4. 3 20

infinite networking. Value Today for a Solid Future July 2005 v 4. 3 21