INDUCTION CONTENTS Rasasi Heritage The Visionaries Mission Vision

INDUCTION

CONTENTS • Rasasi - Heritage • The Visionaries • Mission & Vision Statement • Skills & Capacity • Research & Development • Reach • Organization Chart • Product Mix • Customer Profile

HERITAGE • Rasasi Perfumes Industry LLC. , a family owned business was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance. • Rasasi Operates with more than 115 elegantlydesigned and unique, showrooms in leading malls and prime market locations across the GCC. • Over 1000 employees which is supported by a 16, 000 sqm state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai. • Rasasi today occupies a highly reputable place in the regional Perfume Industry, with a Product Range of over 400 SKUs

VISIONARIES • Rasasi Perfumes Industry LLC was founded by Mr. Abdul Razzak Kalsekar, a talented and committed businessman– The Chairman of Rasasi Perfumes. • His Vision & Strong belief in offering high quality and excellent value fragrance products is now being carried forward into reality by his 6 sons – each committed to realize the dreams and Corporate Vision in following roles: • – Managing Director • – Director (Strategic Planning & Communications) • – Director (Distribution) • – Director (R&D French products , Production & logistics) • – Director (R&D - Oriental products, Purchase & QC) • – Director (Saudi Region) • Their leadership is turning a flourishing family business into a global corporation.

RASASI VISION “To be an Integrated Global leader in the Niche segment of Fragrance and Allied / Lifestyle product industry“ RASASI MISSION “We strive to be the global leader in defined market segments by developing, manufacturing and delivering innovative, Quality and Premium fragrance and allied products. We are committed in supplying to our consumers and customers with the finest, highquality products and to lead the industry in research and product development. We support these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees and social and environment policies”

RASASI CURRENT POSITION FACILITY & PEOPLE • 16, 000 sqm Factory at Jebel Ali Free Zone (JAFZA). • Warehouse at 6 B Industries (JAFZA South Zone). • 5000 Sq. M Aerosol Plant (Commissioned in 2011). • An Integrated production consisting of blending, filling, printing, packaging and stores. • With a strength of above 1000 employees, our people, resources and determination to excel has exhibited tremendous progress and brought the company to its current leading position.

SKILLS & CAPACITY • The Group has more than three decade track record and entrepreneurial flair which has made it grow from strength to strength, consolidating on the trust of our valued customers. • The Company strives to foster infinite relationships with their customers by providing them with innovative and unique products for every aspect of their lives. • The Company believes that this strategy is also important in maintaining a domestic market leadership position in its major product lines and in providing a competitive advantage • At Rasasi, the passion about advancing the science of fragrances. the success story begins with the desire to learn, knowing that they can never know enough. To satisfy the quest for continuous innovation, improvement and growth, the dedicated team of professionals for the development and production of new perfumes. The Research & Development Division and the Production Team strives relentlessly to develop innovative products. The determination to provide quality and excellent customer service on par with International standards.

RESEARCH & DEVELOPMENT • The R&D is the core of any company and it is no different with Rasasi. The group’s R&D Team has professionally qualified personnel constantly working towards developing products suited to the consumer’s needs and tastes, globally. • To maintain quality and consistency, they have tied up with leading European & Asian perfumeries to ensure that are on par with international standards. The group understand the need for industry expertise and have always appointed the best marketing and research experts to procure it. • Though innovation and improvement are pivotal to Rasasi, we have always strived to provide value for money to our customers while maintaining our quality, our vision and long-term standing in the region The well-equipped R&D team is constantly innovating and improving to give customers the best that Rasasi Perfumes can offer. • We not only ensure high quality standards in our own processes but also at our supplier's end where quality-consciousness efforts have been increased. The R&D team and the manufacturing team with its drive for continuous improvements, are striving for the most efficient and cost effective processes so that quality products may be produced and can be offered at excellent value. sold at affordable value. We have an Evaluation Board that coordinates and evaluates components/projects and finalizes fragrances, bottle designs and other components that fit well with the target market segment.

OUR REACH DISTRIBUTION SPREAD • Rasasi products are sold to Millions of Customers in 60 countries around the world • Strong Distributor channel built over decades across the world • Deodorants, roll-on, Oriental Sprays & Occidental sprays are distributer through our own distributors • New territories and channels being added each month.

RASASI – IN UAE In UAE , we are aggressively expanding our reach to all important retail destinations, with a present reach of more than 60 outlets in UAE alone. To name a few … Abu Dhabi • Khalidiya Mall Sahara Centre Sharjah International Airport Bank Street Rolla Dubai • Bawadi Mall RAK Mall Manar Mall Deira City Centre Mall of the Emirates Mirdiff City Centre Burjuman Centre Dubai Festival City Arabian Centre Century Mall Ghurair City Al Ghurair Centre Jumeirah Palm strip Bustan Centre Murshid Bazar Fakhree Market Kuwaiti Mosque Sharjah Safeer Mall Al Manal Centre • Marina Mall • Abu Dhabi Mall • Madinat Zayed centre Fujeirah City Centre • Ad Co-op Mina Shk Hamad B. A. Street • Bawabat Al Sharq Mall Ajman • Baniyas Al Ain • Old Passport road • Al Ain Mall Extension • Sharjah City Centre • Mega mall Lulu Centre City centre Safeer Mall Ras Al Khaimah Al Waha Centre UAQ King Faisal Street

RETAIL NETWORK Company owned retail outlets: We have more than 120 company-owned elegantly designed showrooms, located in prestigious shopping malls and prime market locations, across the GCC. Few outlets in prime malls outside UAE : Oman : Muscat City Centre, Safeer Mall Sohar, Muthrah Souq, Seeb Souq, Al Khod, Sohar Souq, Salalah, Qurum, Nizwa, Baushar, Buraimi, etc. Kuwait : Magathir mall, Mannar Mall, Sahari Mall, Fahaheel, Fawares Centre, Jahra, Gate Mall, etc. Saudi : Aziz Mall, South Mall, Rashid Mall, Buraidh Mall, Makkah, Jeddah, etc. Qatar : City Centre Doha, Al Shafi, Al Nasr, Souk Central. Bahrain : City Centre, Ramli mall, Hidd Mall, Bukwara, etc. India : Mumbai, Delhi, etc.

ORGANIZATION CHART

MANAGING DIRECTOR Maintenance Mgr. Assistants General Manager – Retail Outlets Area Managers Supervisors / Shop Incharge Sales Associates / Salesmen / Sales Girls / Cashiers Sr. Product Manager Product Mgrs. Inventory Controller Product Executives Assistants O. Distribution Mgrs. Coordinators Media Rep. Merchandiser

BRANDS IN OUR PORTFOLIO • Rasasi Perfumes has created a niche for itself in the market. • Rasasi Manufactures a wide range of Oriental & Occidental(western) perfumes.

PRODUCT MIX FRAGRANCE CATEGORIES – • Oriental – Eastern / Arabic / Traditional fragrances • Occidental – French / Modern fragrances PRODUCT CATEGORIES – • FP – Finished Products (Products in Packaged Form) • Loose Products

FINISHED PRODUCTS • FS – Finished Sprays – Further subdivided as – French, Oriental & French -Oriental • FP – Finished Conc. Perfumes • FO – Finished Oriental – consists of Bukhoor & Oudh Mo-attar • FT – Finished Toiletries – consists of aqua sprays used as room / linen fresheners • FC – Finished Cosmetics – Powders & Lotions

FINISHED PRODUCTS (COMMERCIAL) • 5 Tola Green Box – Concentrated Perfumes in 5 tola packed form • ½ Kg Tins – in two categories – Golden & Platinium – Concentrated Perfumes packaged in ½ Kg Aluminium Tins

LOOSE PRODUCTS • Agarwood • Oudh Moattar • Dhanal Oudh • PE (Perfume Extracts) – Attars sold in loose form • Saffron • Labdanum

NUMBER OF SKU’S Finished Products – Loose Products – • FS (F) – 69 • Agarwood – 34 • FS (O) – 68 • Dhanlood – 6 • FP – 40 • OR – 3 • FO – 19 • PE – 88 • FT – 6 • FC – 8 • 5 Tl G. Box – 24 • ½ Kg Tins - 35

FS-ORIENTAL

SAFINA OUDH AL MISK AFSHAN TASMEEM WOMEN

DIRHAM MUKHALLAT OUDH AL MUBAKHAR MAA ARWAAK (MEN)

MAA ARWAAK (WOMEN) DAAREJ (MEN) OUDH AL ABIAD DAAREJ (WOMEN)

KHALTAT AL KHASSA HATEM MEN ROOHY TEHEBAK ABYAN WOMEN

ABYAN MEN BUSAINA TASMEEM MEN KUN MUKHTALIFAN (WOMEN)

KUN MUKHTALIFAN (MEN) EGRA - WOMEN EGRA - MEN ARBA WARDAT EDP

AL HOBB AL ABADY AL HOBB HAKIKI AL HOBB HAYAT JAISH

HATEM RUH AL MUGHAMARAH BUSHRA WOMEN SPRAY DHANAL OUDH RUWAH DHANAL OUDH JURRAH

DHANAL OUDH NASHWAH DHAN AL OUDH AL SAFWA DHAN AL OUDH AL NOKHBA FAQAT LIL RIJAL

AL WISAM EVENING ATTAR AL MOHABBA WOMEN AL WISAM DAY ATTAR AL MOHABBA MEN

ENTEBAA WOMEN TAGREED ENTEBAA MEN TAGREED AL NAGHAM AL AZB

ASHAAR MEN ASHAAR WOMEN DALA AL BANAT ANAQA DALA AL BANAT AMANI

DALA AL BANAT BEHJA MUKHALLAT OUDH SIUFI AL ATTAR AL THAMEEN DHAN OUDH AL COMBODI

LA YUQAWAM WOMEN LA YUQAWAM MEN OUDH SIUFI AL OUDH AL MUMAIZ (BLUE)

AL OUDH AL MUMAIZ (RED)

KHALTAT AL OUDH MALIHA AFSHAN JADID BADIA'A

TAJWEED MKT. LIL ABHAYA WA SHELA AMEER (MEN) ESSRA (EDP)

DARIN SHATHA AL OUDH DHANEL OUDH MUKHALLAT ABEER WOMEN

FP-CONCENTRATED OILS

MANAL MEHRAB OUDH AL RAGDA AL WARD AL MUSK

RAWDA AFSHAN JADID SAMIA 2 TASMEEM (WOMEN)

DANAH CONCENTRATED OIL MUZARKASH AL MAQAM

AFSHAN CONCENTRATED PERFUME AMBER OUDH ROMANCE CONCENTRATED OIL SONIA

ATTAR MUBAKHAR (GREEN) MUKHALLAT AL OUDH ATTAR AL OUDH (RED) MAISAM CONCENTRATED OIL

RUH AL TEEB MAHYOUBA RASHA CONCENTRATED PERFUME BENT AL EZZ HANA

SHARINA -MUKHALLAT D/OUDH INSHERAH GOLD INSHERAH SILVER ZINOBIA

BENT AL EZZ Nadiyah BENT AL EZZ Nabah SAMIA RANIA CONCENTRATED OIL

DHAN OUDH AL COMBODI AL TAIF DHAN OUDH AL MUBAKHAR OUDH SIUFI

DHANEL OUDH ZAHAB DHANEL OUDH AL NAFEES

FO

BUKHOOR/MOATTAR AL HIJAZ (BAKHOOR AL MUMTAZ)

BUKHOOR 50 FILS MABSOOS MAA RUH AL WARD BUKHOOR JEBEL ALI MABSOOS MAA DHANEL OUDH

MABSOOS MAA SHAMAMTUL AMBER UMM KULTHUM OUDH/MOATTAR CHIPS AL MARASIM

OUDH MUBAKHAR SABA AL KHAIR BAKHOOR AL MAJLIS BAAD AL BAKHOOR BUKHOOR RAQIYA

OUDH AL SHAMOUKH SILVER OUDH AL MAJOON OUDH AL SHAMOUKH GOLD AL OUDH AL THAMEEN

OUDH AL MUMAIZ

FINISHED TOILETRIES

ZEENAT AL FARSH PERFUME AQUA AFRAH KAUSAR PERFUME AQUA RANEEM

BATOOL BUSHRA

FINISHED COSMETICS

TALC POWDER DHAN AL OUDH TALC POWDER MUKHALLAT TALC POWDER GREEN TALC POWDER PURPLE

BODY LOTION DHANAL OUDH

5 TOLA GREEN BOX

HALF KILOGRAM GOLDEN

HALF KILOGRAM PLATINUM

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