Indian Society of Agribusiness Professionals A Social Enterprise

Indian Society of Agribusiness Professionals A Social Enterprise committed to Rural Prosperity 23, Community Center , Zamroodpur , Kailash Colony Extension , New Delhi -110048

Indian Society of Agribusiness Professionals About Us… STATES: ISAP is a Non. Governmental Not for Profit Organization incorporated in 2001 under Section -25 of the Indian Companies Act . Maharashtra Punjab Assam Orissa Haryana Nagaland One of the largest networks of agriculture and Allied professionals in the world with a network of : Bihar Himachal Pradesh Mizoram ö 15000 members Madhya Pradesh Jammu & Kashmir Karnataka Andhra Pradesh Rajasthan Gujarat ö 10000 experts , ö 200 chapters and ö 475 NGO’s.

Indian Society of Agribusiness Professionals Awards: ö National Award on E-governance 2007 -08 by Government Of India for ICT Intervention ö Most Promising Social Enterprise Award 2002 – Indo -US Knowledge Trade Initiative ö Award winner of the Manthan Award South Asia 2009 for delivery of knowledge based services in “e- Enterprise and Livelihood” for the Kisan Call Center. Accreditations: Recognized “Chamber of Commerce” by Ministry of Commerce, Go. I Recognized Nodal Training Agency of “MANAGE”, Ministry of Agriculture, Go. I Special Consultants’ status with United Nations-Economic & Social council (ECOSOC). 6

Indian Society of Agribusiness Professionals ISAP Domain of Work Agriculture Extension Services : ATMA under PPP mode- 6 Districts in MP , 35000 Farmers, 174 Farm Schools Kisan Didi and Kisan. Mitra -Two Farmers trained from every village in MP ( 78280 Farmers) Sustainable Yield Initiative –Corn and Cotton Soil Health Improvement Programs – Soil Health Cards Pulses Intensification Program – Arhar, Moong , Urad & Chana Frontline Demonstrations - Dte of Cotton Development , Dte of Maize Res. Trainings and Certification: Training of Trainers; Agri-Entrepreneur Development (EDP); Vocational Skills Training and Certification of Extension Workers – India CCA Program ICT Based interventions : Query Redress Service; CISCO/OWSA Kisan Call Centre-Bhopal-Govt. Of Madhya Pradesh Community Radio Station- Vidisha- Govt. Of M. P. Qualcomm- Wireless Reach Market Linkages: Buyer Seller meet for Fruits and Aromatic & Medicinal Plants

Indian Society of Agribusiness Professionals Agriculture Extension Services … Farmer Training Programs: ö ö Farm Field Schools Field Demonstration Exposure visits Good Agricultural Practices ö Technical trainings including: § Soil Health § Input Management § Balance Fertilizer Use § Seed § Drip-Irrigation § Water Conservation § Intercropping Farmer Awareness Programs: Other Farmer Trainings: öIEC öFarmer Awareness Camps öStreet corner Baithaks öKisan Goshtis öExposure Visits ö ö ö Bee keeping Para Vet Horticulture Biosafety Master training NGO/SHG capacity building

Agriculture Extension Services … Exposure Visit –Drip Irrigation , KVK Bundi Field Demonstrations- Maize , Hindoli Indian Society of Agribusiness Professionals Farmer Awareness Camp in Adilabad Beekeeping Training in Nagaland

Agriculture Extension Services … OCP – AES PROJECT OUTLINE 3 Districts - Gulbarga , Bidar, Raichur 3000 Farmers in Pulse Growing hub (100 groups of 30 farmers each) INPUT • Soil Testing • Soil Health Cards with Advisory • Quality Seeds, planting material • Balanced Fertilizers 6 Blocks - Bhalki, Basva Kalyan, Aland Afzalpur, Cheetopur, Raichur. THROUGH PUT • Targeted Nutrient management • Field Demonstration • Farmers Trainings • Exposure Visits • ICT Based farm advisory, Farmers Help Line OUT PUT • Backward and Forward Market Linkages • Capacity Building on value addition at Farm Gate

Agriculture Extension Services … Indian Society of Agribusiness Professionals Project Beneficiaries – 3000 farmers ; (Ripple Effect- 30, 000 households) Pigeon pea Crop –”Transplanting “ Harvested Pigeon Pea ods Pea P geon Pi Project In ions B tervent anner Pigeon Pea at Flowering stage P. K. Basu , Secy , GOI and Addl. Secy Mukesh Khullar visiting Project Geography

Agriculture Extension Services … Project Share* - A Sustainable Yield Initiative • Amravati in Maharashtra COTTON • Adilabad in A. P. CORN • Bhilwara in Rajasthan • Bundi in Rajasthan Blocks covered over 4 years Amravati – 6 Adilabad – 8 Bhilwara – 6 Bundi – 3 Across 1050 villages Project Duration: 4 Years – 2009 to 2012 Target Group Direct Intervention-10, 000 Farmers * in groups of 25 each *400 groups Expected Ripple Impact on 100, 000 Farmers * An initiative in collaboration with Monsanto

Agriculture Extension Services … Organic Inputs- MATKA KHAD Farmers Irrigation with a rain gun Vermi-Compost Watershed Construction at Amravati Drip Irrigation SHG Meeting at Indervelly, Adilabad Women SHG- Sewing Center Seed cum Fertilizer drill in operation in Bundi SARE Designed Seed cum Fertilizer drill designed at ISAP Practical demonstrations for Tribal people Pre-sowing trainings are a class room affair with the help of practicals and Teaching aids. Amravati, Maharashtra

Agriculture Extension Services … Golden Rays - Project Baran Project Duration : May - Nov 2010 Project Geography: 100 villages in Shahabad & Kishanganj, Baran, Raj. Interventions : Seed & Extension Support for Corn Cultivation to 2000 Sahariya Tribals Activity Unit # of beneficiaries Seed Distribution of Hybrid Seed to Selected tribal farmers 100 Quintals 2000 farmers Awareness Creation 150 Project villages in 2 blocks 2000 farmers Capacity Building workshops on GAPs & Pre and Post Harvest 12 Trainings 2000 farmers Agri Extension Services 103 Villages 2000 farmers Lead Farmers Fields 100 plots 100 farmers Networking and linkage developed Department of Agriculture Baran

Agriculture Extension Services … Desi Vs Dekalb Prabal (Hybrid) Harvested Maize Dekalb Prabal Success of the Initiative

Trainings & Certifications - EDP… MANAGE - ACABC SCHEME Established Agri/Allied Ventures Till Date Current Year Assam 124 20 Haryana 88 23 HP 88 24 Jammu 56 18 69 10 Kashmir 43 14 MP 23 6 Nagaland 10 0 Punjab 88 14 TOTAL 589 129 Centers Jharkhand ö 1162 bankable DPRs prepared and submitted ö 589 Agri – ventures established ö 1980 unemployed Agri / allied graduates trained Additional Achievement Breeder Seed Certificate obtained by one of ISAP Trained Agripreneurs

Trainings & Certifications - EDP… Indian Society of Agribusiness Professionals Seed Brand of Agripreneur Woman Agripreneur to s service n o i s n e t x Giving E mers far women c Breeder Seeds of Paddy i Organ s i h th ur wi on Van e r Agrip g Promoti in Farm

Trainings & Certifications … Indian Society of Agribusiness Professionals India Certified Crop Advisor Program q American Society of Agronomy (ASA) partnered with CSISA to implement the CCA Program in India q CCA Program launched in India in 2009 with collaborative approach of ISAP, IRRI and ASA q First Open Exam successfully held on 12 th December 2010. q No. of candidates for December Exam - 85 q Luther Smith – Director-Certification & Licensing, visited India during FAI Annual Seminar q Pilot Exam in August ü 22 Registrations – 19 Certified Crop Advisers q First Open Exam in December ü 85 Registrations – 59 candidates passed q Second open exam in June 2011 – 105 registrations SINGLE MOST EFFECTIVE INTERVENTION IN IMPROVING QUALITY OF FARM ADVISORY PROMOTIONAL MATERIALS – E-MAILER, BROCHURES, POSTERS DEVELOPED

India CCA Board Trainings & Certification s… Indian Society of Agribusiness Professionals Board Of Directors India CCA Exam held on 12 th December 2010

Trainings & Certifications –Vocational… Indian Society of Agribusiness Professionals SGSY Skill Development Program For MORD Salient Contours ö 90 days training. ö Training of BPL youth. ö 5000 beneficiaries(revised to 2500). ö Guaranteed employment of 75% beneficiaries. ö Employment preferably in local district/state. ö 1 year hand holding support after employment. ö Custom Trained Manpower for Non Govt. Sector.

Trainings & Certifications–Vocational… Indian Society of Agribusiness Professionals Certificate Distribution-Sehore Children’s Day Rally Registration-MP On- site training Classroom Training -Akola On- site Training-Vidisha On- site training

ICT … Indian Society of Agribusiness Professionals ISAP Interventions using ICT… Query Redressal Services (QRS) ö IVRS based Crop Advisory funded by CISCO/ OWSA for over three years Kisan Call Centre, Bhopal ö Answering Live calls from farmers from all the 50 districts of MP Community Radio Station –Sironje ö First ever Farm Centric Community Radio Station Wireless Reach- Qualcomm ö Improving Livelihoods through ICT using Brew Platform

ICT… Query Redress Service… Indian Society of Agribusiness Professionals IVRS based Crop Advisory funded by CISCO/ OWSA for over three years Addressed more than 2. 7 Lakh farmer queries from Himachal Pradesh, Uttar Pradesh and Madhya Pradesh. Received sector specific ‘e-governance’ award for ICT in Agriculture 2007 -08 from Govt. Of India ISAP received nearly 300 - 350 queries per day from farmers of HP, MP, Haryana and UP, where the outreach teams were located. “Soochna Se Samadhan” 20

ICT… Indian Society of Agribusiness Professionals Kisan Call Center… KCC has already resolved 4, 25, 000 queries in the last 18 months The Domain Experts answer calls related to Horticulture Agronomy Entomology Plant Pathology Plant Breeding & Genetics Agriculture Engineering Veterinary and Dairy Mandi Prices Weather Forecasts Details of govt. schemes Farmers Welfare and Agriculture Development Minister, Dr Ramkrishan Kusmariya responding calls of the farmers at ISAP Kisan Call Centre, Bhopal 21

ICT… Community Radio Station- Kisan Vani 90. 4 Mhz Source of Unlimited & Useful Information for the Farmers 50 watt transmitter First ever Community Radio Station exclusively for farmers Broadcasting to farmers within range of 25 kms Phone In Programmes with experts. Impacting more than 50, 000 rural folk. ‘Self Sustainable’ Provides an active forum for local community to raise / discuss their social issues and concerns. Dissemination of useful and scientific information by Scientists and Agricultural experts 22

ICT… With Qualcomm… 240 Rural Retail entrepreneurs in Rajasthan exploring new aspects of business using ICT on Brew Platform. Increasing possibilities of business and introducing domains of commerce in rural hinterland. Utilizing the untapped potential by opening up the market for idle machines in rural India. Empowering the youth by providing information of the opportunities available. Improving ROI of the rural Entrepreneur by improved Working Capital Management. Empowering rural customer such that s/he can utilize products as per their needs and not as per the market availability. Indian Society of Agribusiness Professionals Using Brew Application Best Practices in Managing Cash Flow Inventory Mgmt Providing Commodity Prices Classified for Rural Services T R A I N G B y I S A P 23

Indian Society of Agribusiness Professionals Market Linkages… S. No Event Venue Year 1 Seminar and exhibition on Cultivation , Processing techniques and marketing of Medicinal & Aromatic Plants Bihar December 2004 2 Banana Festival And Conference New Delhi August 2005 3 Dairy Value Chain workshop Chennai January 2006 4 Honey Buyer –Seller Meet New Delhi June 2006 5 Conference on Fruit Industry of Himachal Pradesh and Buyer seller meet Shimla, Himachal Pradesh November 2006 6 Indo-Canadian Agril. Business Partner meet New Delhi February 2007 7 National Buyer -Seller Meet on Apple and Temperate fruits and nuts. IMPA, Srinagar, J&K June 2007 8 International Meet on Herbal and Medicinal Plants Pragati Maidan, New Delhi October 2007 9 Horti-Expo 2008 coinciding with 3 rd Indian Horticultural Congress OUAT Bhubaneshwar , Orissa November 2008

ISAP Healthcare Initiatives… Indian Society of Agribusiness Professionals Eight Medical camps Over 25, 000 Patients ISAP Health Care Initiatives… • 26 Arsenic Water Treatment Plants set up in West Bengal for the farming community. • 10, 000 People have been provided medicines from 8 medical camps. • 25 bed hospital -2 No.

ISAP Drinking Water Initiatives… Indian Society of Agribusiness Professionals 26 Arsenic Removal Plants have been set up so far in 3 phases Each plant has 2000 liters capacity storage tanks to serve 250 -300 families every day. User Committees, each comprising of 8 -15 local people as members at each of the locations ensures the effective usage and maintenance of the Plant. Arsenic Water Treatment Plant

Indian Society of Agribusiness Professionals ISAP Medicare Initiatives… Construction of 2 Modern Hospitals under PPP mode in West Bengal 30 bedded facility with separate male and female wards, Operation Theatre, X- Ray Unit, Doctors’ Chambers, USG unit, Pre and Post Operative Units, other supportive facilities like washrooms, nursing station, conference room and a medical shop. Sh. Rajeev Dar, Chairman ISAP, with Sh. Pranab Mukherjee Honourable Union Minister Of Finance during launch of ISAP’s rural Health Initiative Model Of the Hospital

ISAP Leadership Team … Sunil Khairnar ( Founder and Vice Chairman ) B. Tech Agriculture , PGDM (IIM Ahmadabad) , 18 Years of Work Experience in Agri Commodities trading , Animal Feed husbandry , Input sourcing and Consulting Services. Rajeev Dar ( Chairman ) , Diary Technologist , PGDM(IIM Ahmadabad ), 30 years of experience in Dairy and Food Processing , FMCG , Pharmaceutical and International Trading. Dr. S. Chandra (Director Agricultural Extension ) Former ADG (ICAR), Ex – Director (IIPR, Kanpur ) Rockefeller Fellow , Post Doctorate Fellow at University of Illinois. K. Karthikeyen ( Head Operations ) Masters in Intl. Business & Mktng More than 15 years of experience in industry relations and trade promotion, specializing in market and investment promotion, and working at the grass root levels with NGOs. Has worked on several projects in CSR from programme conceptualization, implementation and monitoring & evaluation. Ved Prakash Sharma , PGDBM IMT , 17 Years of experience in Media , Agri Business Consultancy , Event Management & Planning and Implementation. Shaibal Chatterjee –PGDBM (IIRM Jaipur ) , 11 years of experience in Micro finance / Rural Banking , Entrepreneur Development and Rural Sales and Channel Management. Gaurav Vats , M. Sc Ari Extension , 11 Years of experience in commodities Trade research , Event Management , ICT Interventions in Agriculture and Web Based Content Development.

Indian Society of Agribusiness Professionals THANK YOU