India Sidharth Malhotra Agenda India An Overview Book

India Sidharth Malhotra

Agenda • • • India: An Overview Book Market and Trends Vision of Asian Content Orient Paperbacks Sidharth Malhotra

India: An Overview

India Capital New Delhi Administrative Divisions 28 States & 7 Union Territories Population 1. 2 Billion Urban : Rural 30 % : 70 % Recognized Languages 28 Official Languages English & Hindi (����� ) Spoken Languages* 780 Hindi Speaking Population 40% * People’s Linguistic Survey of India (PLSI)

India Age Structure (years) 0 -14 (29%) 15 -64 (65%) 65 + (6%) • Half of India’s population is under 25. • India has one of the largest school-age population in the world. Literacy Rate* 74% India 94% Kerala (highest) 64% Bihar (lowest) * Literacy is the ability to read and write with understanding in any language.

Imagine European continent as a single country. (1 political entity, but different linguistic entities) ing nd ia Ind sta der Un India

Book Market and Trends

Book Market Publishing Houses 19, 000 Titles / Year ~ 90, 000 Largest Publisher Govt. of India Hindi Publications 26 % English Publications 23 % Industry Growth 15 -18% p. a. Industry Worth USD $ 2 Billion

Book Market The publishing industry in India is counted among the top seven publishing nations in the world. India 3 rd largest producer of English books after the US & UK. Indian publishing market is structured according to the region and language. An estimated 70% of textbook publishing in the country is done by the government. In 2000, Government allowed 100% FDI in publishing. Flip side: Per capita book output is about 8 titles/100, 000

Book Market Trends As education grows, literacy grows, urbanisation spreads, Growth is imminent specially since India has a very low per capita book consumption. Publishing in Indian languages is growing at a faster rate than English language publishing. e. Book sales haven’t really taken off. Lack of support for Indic script and lack of price difference between e. Book and print edition. e. Book market is currently expected to be less than 1% of the total market. Print on Demand & Self Publishing on the rise.

entered Indian market in June 2013. Internet growth isfastest Adult in India fiction than was fastest anywher growing e else in area of the world market this is over also the first half Business helping ofonline 2011, and growing Managem sales by 82% ent books, with 348 in volume self-help million and books and users 49% inexpecte value. books about d (Source: by Nielsen India 2017* Bookscan) written by Indians are all selling Book Market Trends • Source: CISCO

Book Market Trends Independent publishing houses are finding it hard to survive. High author advances; shelf-space not available. Bookshops are shutting down. High rentals and low ROI*. Presentation and packaging being given equal importance as the content and relevance of the book. More and more book fairs being held i. e B 2 C * Book prices in India are typically 3 or 4 times cost of production whereas in US or UK, book prices can go as high as 10 or 12 times cost of production.

Vision of Asian Content

Vision of Asian Content Asia • World’s largest and most populous continent. • Many of the world’s major religions have their origins in Asia. Indian Content for World Market • Hindu & Buddhist philosophy/ Gandhian teachings & philosophy • Literature & Mythology • Maths & Science • Traditional Medicine: Ayurveda • Yoga Content for Indian Market • Self-Help/Inspirational/Motivational Books • Management Books • Sports Sciences

Vision of Asian Content Issues From Orient Catalogue Recent Translations in Asian Languages Awareness of Asian content. Books on Yoga Awaken the Math Genius in Your Child Thai Lack of skilled translators between Asian languages. Popular Maths Mathability Thai More exchange programs needed. Literature In the Wonderland of Numbers Korean Better Eyesight Chineses

Orient Paperbacks

Orient Paperbacks Shifted to Delhi, India Founder Company Arya Pustakalaya, Lahore, Pakistan Name Changed Rajpal & Sons First Freedom to Publish Award Mr Rajpal English Imprints Orient Paperbacks Vision Books Paperback Publishing Imprint Hind Pocket Book First Indian Book Club 30, 000 + active members Books Offered at Re 1 per book in five languages Average First Print Run 30, 000 for most of the titles One of the oldest publishing houses in India

Authors Published in Hindi P V Narsimha Rao (former Prime Minister) Atal Bihari Vajpayee (former Prime Minister) I K Gujral (former Prime Minister) Nelson Mandela Kyung-sook Shin, Author Please Look After Mom His Holiness Dalai Lama Nobel Laureate Amartya Sen

Authors Published in English Dr S Radhakrishnan (former President of India) Dr A P J Abdul Kalam (former President of India) Shakuntala Devi aka Human Computer * R K Narayan Khushwant Singh Anita Desai Shahnaz Hussain • Million copies bestselling author

Orient Paperbacks Head Office : New Delhi Regional Offices : Mumbai & Hyderabad Languages Published : English & Hindi No. of Titles Published : 700 + titles Publishing Type : Trade Books Price Range : USD $2. 00 – USD $ 20. 00 Field Force : Company owned, Pan-India Direct Accounts : 3, 000+ Wholesalers/Stockists : 50 approx. Retail Outlets/Bookshops : 2, 900+ Avg. Trade Discount 40% on M R P :

Sidharth Malhotra

Sidharth Malhotra Born Sept. 24, 1975 (Delhi) Post Graduation (Publishing), University of Denver, USA Frankfurt Fellowship 2006; VIP Programe 2008, Adelaide, Australia Develop Hindi program ; acquisition of rights Developed & launched India’s 1 st ONIX for Books platform for Indian publishers