Index Prologue 1 What is Online AD 2

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Index Prologue 1. What is Online AD? 2. Online AD Format 3. Online AD

Index Prologue 1. What is Online AD? 2. Online AD Format 3. Online AD Work Flow 4. Online AD Effectiveness 5. Case Study 6. Strategy anica@seo 1

Prologue… anica@seo 2

Prologue… anica@seo 2

1. What is Online AD? 1 -1. 시장 상황 국내 인터넷 이용자 현황 19,

1. What is Online AD? 1 -1. 시장 상황 국내 인터넷 이용자 현황 19, 040 ü 국내 초고속 통신망 확대에 따른 인터넷 이용자 급증 10, 860 ü 여성 이용자 증가 ü 주부 및 고령 이용자 증가 3, 130 1, 634 731 단위: 천명 년 year 도 인터넷 사용자 수 (천명) 성 장 율 (%) anica@seo 138 366 94 95 96 97 98 99 00 1994 1995 1996 1997 1998 1999 2000. 12 138 366 731 1, 634 3, 130 10, 860 19, 040 - 165 100 124 90 250 100 ** Source: KRNIC STATIC 5

2. Online AD Format Rich Media 기반H-Streaming 2 -2. 온라인 광고 형태 동영상 광고

2. Online AD Format Rich Media 기반H-Streaming 2 -2. 온라인 광고 형태 동영상 광고 anica@seo 20

2. Online AD Format 광고 지면의 다양화 2 -3. 새로운 광고 형태 Skin Banner

2. Online AD Format 광고 지면의 다양화 2 -3. 새로운 광고 형태 Skin Banner anica@seo 23

2. Online AD Format 광고 지면의 다양화 2 -3. 새로운 광고 형태 Luck to

2. Online AD Format 광고 지면의 다양화 2 -3. 새로운 광고 형태 Luck to You Solution anica@seo 24

2. Online AD Format 웹프로모션화 추세 2 -3. 새로운 광고 형태 Lucky. Rush anica@seo

2. Online AD Format 웹프로모션화 추세 2 -3. 새로운 광고 형태 Lucky. Rush anica@seo 25

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