Ind 4 02A Explain the types of advertising

Ind. 4. 02(A) – Explain the types of advertising media MARKETING

ADVERTISING MEDIA �Advertising media are channels of communication �Information travels through them to consumer

TYPES OF ADVERTISING MEDIA �Publications �Newspapers �Reach a large audience �Just about anyone can place an ad in a newspaper �Newspapers are divided into sections that are useful in promoting different kinds of products �Newspapers vary based on: How often they are published Their size Geographic area they cover (national, regional, local) Whom they are intended to target

TYPES OF ADVERTISING MEDIA �Publications �Magazines �Appeal to a very specific target audience i. e. Golf Digest for golfers, Teen Vogue for teenage girls �Can be classified based on the audience they reach: Consumer magazines For personal enjoyment – People, Sports Illustrated Business magazines Appeal to individuals in different industries or a general population of workers – Business Week, Brand. Week

TYPES OF ADVERTISING MEDIA �Broadcast Media – considered a “time” media not a “space” media because the ads last only as long as they are on the air �Television (Mass Media)+ �Experience color, sound, and action making them easy to remember and believable �The most influential, best selling type of advertising media �Channels are chosen based on type of audience and cost Network TV (ABC, NBC, CBS, FOX) reach a broad audience but are extremely expensive Cable TV channel s target a more specific audience and are less expensive Local TV targets a specific geographic and is the least expensive

TYPES OF ADVERTISING MEDIA �Broadcast Media � Radio �Effective and affordable way to reach your target market �Targets a specific audience through he stations format �Trends: National Radio Broadcasting over the Internet

TYPES OF ADVERTISING MEDIA �Direct Mail � Printed Mail �Ex. Sales letters, catalogs (niche), flyers, postcards, etc. �Small businesses like to use because it is relatively inexpensive �Can be viewed as junk mail if it is not sent to the right people � Electronic Mail (e-mail) �Popular because it is quick, easy and inexpensive �Can end up in SPAM folders - to avoid this ask customers to sign up for newsletters and ads (opt-in email marketing)

TYPES OF ADVERTISING MEDIA �The Internet � Has became the fastest growing media outlet � Can target a specific audience and track response � Ex. Business websites, ads on others’ websites or search engines, etc.

TYPES OF ADVERTISING MEDIA �Out-of-Home � Exists to reach people when they are away from home � Ex. Billboards, Signs, Transit posters (on things that move – i. e. bus, taxi, blimp, etc. ), humans holding signs, etc.

TYPES OF ADVERTISING MEDIA �Other Media (includes anything that has not been discussed previously) � Directory Advertising – informs on how to contact the business with phone number, address or website �Phone books (Yellow Pages) can target specific geographics � Specialty Media – reminds people of your business, must have three criteria: �Have the businesses name or logo on it �Must be a useful item – i. e. pen, shirt, cap, etc �Must be given away

TYPES OF ADVERTISING MEDIA �Other Media (cont. ) � Telemarketing �Calling prospective customers and providing a 1 -800 number for them to call � Movie Theater Advertising �Before the film, posters & standups in the lobby �Other Media (cont. ) � DVD & CD-ROM Advertising �Free to introduce the product to the customer � Product Placement �Manufacturers pay for their products to be used as props in movies, TV, and computer games

TRENDS IN ADVERTISING MEDIA �Ads in Virtual Worlds � Companies creating avatars for businesses – i. e. Second Life �SMS Text � Sending ads through text messages � Cheap and can target a specific audience �Consumers avoiding ads � Do not call list � Spam filters � Pop up blockers � DVR – but do you still catch the brands while you are fast forwarding?