Increasing Underrepresented Minority Students at Stevens Marybeth Murphy
Increasing Underrepresented Minority Students at Stevens Marybeth Murphy, Vice President Enrollment Management and Student Affairs Jackie Williams, Dean Undergraduate Admissions
Undergraduate Admissions Team • • • Dean of Undergraduate Admissions Associate Director of Recruitment Associate Director of International Admission Associate Director of Operations Assistant Director of Diversity Initiatives Assistant Director of Transfer Admission Assistant Director of Recruitment Admission Counselors – 2 Admission Counselor/EOF Specialist Operations Team – 5 Support Staff
Spring and Fall 2016 URM and EOF Recruitment and Outreach • Outreach conducted by EOF Specialist (and additional team members) in Fall 2016 is listed below. • EOF Counties: Hudson, Union, Essex (primarily Newark), Passaic, Camden County College Fairs Total 12 High School Visits 11 Hudson Union 6 2 8 Essex 16 4 20 Passaic 5 3 8 Camden 0 0 0 Total: 39 20 59 23 Other notable Outreach conducted by Assistant Director of Diversity Initiatives: • Girls Who Code Panel – Manhattan • Stuyvesant High School College Fair – Manhattan • Bronx High School of Science College Fair – Bronx • First Bilingual College Fair – Queens • NYC Computer Science College Fair – Manhattan • Habitat for Humanity Newark Spring College Fair – Newark, NJ 3
Additional 2016 URM Recruitment Programs • NJ SEEDS – Drew University, Madison NJ • EOF College Fair – Trenton Central High School West Campus, Trenton, NJ • Newark Public Schools 30 th Annual Title I Parent Conference – Newark, NJ • Lodi High School EOF Panel – Lodi, NJ • NYU College Access Leadership Institute at Stevens, July 2016 • Students from underrepresented socioeconomic and academic backgrounds attend a week long college access program at NYU used the Stevens campus for SAT prep and Stevens provided a tour campus in July 2016. • Latino College Expo College Fair at NYU March 2016 & March 2017 4
Out of State Recruitment In addition to EOF defined territories, the admissions team recruited in the following regions with diverse populations during the Fall 2016 travel season. • New York – Manhattan, Bronx, Queens, Long Island, Staten Island, Brooklyn • Illinois – Chicago • Southern/Northern California • Pennsylvania – Philadelphia NACAC • MD/DC – Baltimore NACAC • Texas – Houston, NACAC STEM Fair • Florida – Planned but canceled due to hurricane • New England – Boston, Hartford, Southern NH 5
On Campus Recruitment Diversity Hosting Weekend STEP and Admissions Office Event • Fall 2016 Event Data: 33 Attended (18 Hispanic, 6 African American, 6 White, 1 Asian and 1 Two or More Races ) • All 33 applied to Stevens, 21 were admitted, 8 deposits (5 Hispanic, 2 African American, 1 White as of April 24, 2017) 6
On Campus Recruitment Pre-College Programs Summer 2016: 29 Black/African American Participants, 63 Hispanic Participants Fall 2016: 1 Black/African American + 4 Hispanic students enrolled Fall 2016 Summer 2017: (enrollment is not complete yet): 18 Black/African American Students, 52 Hispanic Students Fall 2017: 4 Black/African American + 7 Hispanic students deposited for Fall 2017 (as of 4/24) Partnership with Newark Public Schools – Goal to enroll 20 underserved students tuition free to summer programs 7
Additional Recruitment and Yield Activity The STEP and Admissions Office work closely year round on recruitment initiatives • Diversity Hosting Weekend • STEP/EOF Webinars (for prospective, admitted and deposited students) • Essex County Guidance Counselor Event scheduled for May 10, 2017 (STEP and EOF focus) • STEP Receptions during Admitted Student Weekend • STEP outreach by personal phone calls by current STEP students and our Assistant Director for Diversity Initiatives and EOF specialist 8
Applications Fall 2015 Fall 2016 Fall 2017 Total Applications 6540 7409 8335 Hispanic 973 1019 1161 African American 350 466 514 • Overall applications increased 27% from 2015 to 2017 • Hispanic Applicants Increased 19% from 2015 to 2017 • Black/African American Applicants Increased 47% from 2015 to 2017 9
Application Data Stevens Fall 2016 top 20 regions for URM applicants in the chart below: High School Applications Admits Acc. Deposits Territory Rate NJ Hudson 145 29 20. 0% 12 NJ Union 115 29 25. 2% 5 NJ Bergen 114 31 27. 2% 14 NJ Essex - Newark 112 12 10. 7% Only NJ Essex - All Others 92 25 27. 2% 4 NJ Passaic 76 15 19. 7% 5 NY State 64 15 23. 4% 2 NJ Middlesex 57 15 26. 3% 5 NJ Monmouth 46 20 43. 5% 8 NY Manhattan 44 12 27. 3% Florida 42 17 40. 5% 1 NY Brooklyn 42 7 16. 7% NJ Morris 38 18 47. 4% 8 NY Queens 37 12 32. 4% 2 Connecticut 32 7 21. 9% 1 California 30 6 20. 0% 1 (Southern) NJ Mercer 30 9 30. 0% NY Long Island 28 15 53. 6% 2 NJ Ocean 26 12 46. 2% 5 NJ Somerset 26 8 30. 8% 2 Yield 41. 4% 17. 2% 45. 2% 0. 0% 16. 0% 33. 3% 13. 3% 33. 3% 40. 0% 5. 9% 0. 0% 44. 4% 16. 7% 14. 3% 16. 7% 0. 0% 13. 3% 41. 7% 25. 0% 10
Acceptances and Yield Acceptances University wide acceptances increased by 25. 2% from 2015 to 2017 Acceptances for African American Students – up 73. 7% since 2015 (76 to 132) Acceptances for Hispanic Students – up 40. 8% since 2015 (284 to 400) Yield: Percentage of Accepts who Enroll University-wide freshmen yield increased one percentage point from 24% to 25%. Freshmen enrollment increased from 686 in 2015 to 737 in 2016. Yield on African American freshmen increased from 13% in 2015 to 24% to 2016. The number of students doubled from 10 to 20. Yield on Hispanic students dropped from 29% to 24%. The numbers of Hispanic students decreased from 83 to 77. 11
Enrolled URM Students: Profile Fall 2016 Profile for African American Enrolled Students • Female: 5, Male: 15 • Average SAT (old): 1332, ACT: 27 • From: NJ, VA, OH, NY, CT Fall 2016 Profile for Hispanic Enrolled Students • Female: 24, Male: 53 • Average SAT (old): 1350, ACT: 29. 1 • From: NJ, CA, FL, NM, NY, PA, TX, WA, NC, Puerto Rico 12
URM % in the Freshmen Class 17. 0% 15. 0% 13. 4% 12. 8% 12. 5% 11. 0% Stevens 11. 3% 10. 5% 9. 0% 8. 8% 7. 0% 5. 0% Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Stevens Institute of Technology Carnegie Mellon University Case Western Reserve University Lehigh University Rensselaer Polytechnic Institute Worcester Polytechnic Institute Peer Average 13
African American % in the Freshmen Class 7. 0% 6. 0% 5. 0% 4. 0% 3. 0% 2. 9% 2. 7% Stevens 2. 4% 1. 8% 2. 0% 1. 3% 1. 5% 1. 0% 0. 0% Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Stevens Institute of Technology Carnegie Mellon University Case Western Reserve University Lehigh University Rensselaer Polytechnic Institute Worcester Polytechnic Institute Peer Average 14
Hispanic % in the Freshmen Class 14. 0% 12. 0% 10. 1% 10. 0% Stevens 8. 6% 8. 2% 7. 5% 8. 0% 6. 0% 4. 0% 2. 0% 0. 0% Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Stevens Institute of Technology Carnegie Mellon University Case Western Reserve University Lehigh University Rensselaer Polytechnic Institute Worcester Polytechnic Institute Peer Average 15
Why not Stevens? URM students who declined Stevens’ offer of admissions gave these reasons : The top reason for not attending Stevens: #1 affordability, value, and cost (106 students) #2 academic reputation (18 students) Secondary reason for not attending: #1 affordability, value and cost (39 students) #2 distance from home (21 students). 16
Why not Stevens? African American students gave these reasons: The top reason for not attending Stevens: #1 affordability, value, and cost (16) #2 academic reputation (5) The secondary reason for not attending Stevens: #1 affordability, value and cost (6) #1 student body diversity (6) 17
Why not Stevens? Hispanic students gave these reasons: The top reason for not attending Stevens: #1 affordability, value, and cost (90) #2 academic reputation (13) The secondary reason for not attending: #1 affordability, value and cost (33) #2 distance from home (17) 18
Where Admitted URM Students Enrolled in Fall 2016 Schools with 3 or more students. New York University (13) New Jersey Institute Of Technology (11) Rutgers University‐New Brunswick (9) Cornell University‐Endowed Colleges (6) Carnegie Mellon University (5) Lehigh University (5) Northeastern University (5) Rensselaer Polytechnic Institute (5) University Of Michigan‐Ann Arbor (4) Worcester Polytechnic Institute (4) Princeton University (3) The College Of New Jersey (3) University Of Maryland College Park (3) University Of Pennsylvania (3) 19
Where Admitted African American Students Enrolled in Fall 2016 All Schools New Jersey Institute Of Technology (3) Massachusetts Institute Of Technology (2) Rutgers University‐New Brunswick (2) Drexel University (2) Princeton University (2) Mercer University (1) Union College (1) Spelman College (1 ) Montclair State University (1) University Of Pennsylvania (1) Lehigh University (1) Rutgers University‐Newark (1) Northeastern University (1) Stanford University (1) Carnegie Mellon University (1) University Of Maryland College Park (1) Rensselaer Polytechnic Institute (1) Villanova University (1) Rice University (1) Columbia University In The City Of New York (1) 20
Where Admitted Hispanic Students Enrolled in Fall 2016 Schools with 2 or more students listed. New York University (13) New Jersey Institute Of Technology (8) Rutgers University‐New Brunswick (7 ) Cornell University (6) Carnegie Mellon University (4) Lehigh University (4) Northeastern University (4) Rensselaer Polytechnic Institute (4) University Of Michigan‐Ann Arbor (4) Worcester Polytechnic Institute (4) The College Of New Jersey (3 ) SUNY College At Purchase (2) Fordham University (2) Marist College (2 ) SUNY At Stony Brook (2) University Of Florida (2) University Of Notre Dame (2) University Of Pennsylvania (2) University Of Rhode Island (2) Virginia Polytech Institute (2) University Of Maryland College Park (2 ) 21
Recommendations Continue to increase the size of the URM applicant pool • Exploration of partnerships or strengthened partnerships with organizations and with community colleges with large percentages of URM • More recruitment travel to school districts with a high percentage of URM • Funding for events throughout the academic year for URM high school students; precollege student reunions; college prep; STEM days Increase financial support for accepted URM students to improve yield • Scholarships, travel support to visit campus, limit loans in financial aid packages. Emergency fund for students who have unforeseen financial problems during their college years. Funds to ensure low-income students have appropriate materials – books, laptops, software Expand the Pre-College Program as a feeder for URM students • Add a college prep component to Pre-college (SAT/ACT prep; college essay-writing, etc. ) • Increased financial support for low income students: Scholarships and travel stipends 22
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