INCREASING RIDERSHIP DIFFERENT APPROACHES DIFFERENT GENERATIONS COLLEGE OVERVIEW

INCREASING RIDERSHIP DIFFERENT APPROACHES DIFFERENT GENERATIONS

COLLEGE

OVERVIEW • College Pass Program • All inclusive • Any student can ride free with ID on all OC bus routes any day • Students approve fees through referendum to ride with very low cost • Proven to generate increased student use • Benefits for Students & Schools: • Reduce traffic congestion & parking demand/overflow • Improve access to education for students • Enhance sustainability goals • Benefits for OCTA: • Increase ridership and market share • Introduce younger generation to riding transit • Optimize existing service capacity

RESEARCH § According to OCTA customer surveys, work and school are the top trip purposes for bus riders § Riverside Community College District & Riverside Transit Agency § Usage grew from 2% to 10% of students § Reduced need for 1, 000+ parking spots

Santa Ana College Pilot Program Initial Program • Three-year pilot program began Fall 2017 • Fees are assessed based on cost-sharing approach; shared transportation cost for all students • Funded by Low Carbon Transit Operations Program (LCTOP) and student fees • Full-time: $6. 75 per student, per semester • Part-time: $5. 75 per student, per semester Adding Additional Students • Continuing Education Students (Santa Ana and Rancho Santiago Canyon Colleges) • Any student enrolled with a minimum of 12 weekly hours of adult education

ADVERTISING AND PROMOTIONS

RIDERSHIP RESULTS Average Weekly Boardings Average SAC Boardings Per Weekday in March 2018 4 000 3 500 3 370 3 438 3 510 3 270 3 000 2 500 1 877 2 000 1 500 1 000 500 741 507 Sunday Monday Tuesday Wednesday Thursday Friday Saturday

RIDERSHIP RESULTS SAC Pass Boardings – August-March 2018 SAC Pass Boardings Continuing Education Pass Boardings 704, 211 total boardings 120 000 30 586 100 000 49 871 31 117 80 000 15 663 37 679 29 386 34 407 60 000 87 515 40 000 68 699 78 215 72 790 56 756 20 000 47 566 55 875 208 0 7 878 August September October November December January February March

RIDERSHIP RESULTS SAC Student Adoption Rate (Fall 2017) Percentage of Student Population that Have Used SAC Pass (Cumulative Total) 20% 18% [CELLRANGE] [VALUE] 16% [CELLRANGE] [VALUE] 14% 12% 10% 8% [CELLRANGE] [VALUE] 6% 4% 2% 0% August September October 2017 November December

STUDENT FEEDBACK “This bus pass is incredible, I've put in at least $200 into bus passes between last year and last semester and the SAC pass helped me actually be able to afford all my books this semester!” “Great program. I used to take the bus only once or twice per month and walk both ways because I couldn't afford to buy a bus pass but now I use it everyday. ” “It has made my life so much easier. I am able to go to work and home a lot faster. Also, I don't have to relay on others to take me. Prior to this, I had no experience of riding the bus, but now I am able to do that. ” “This program has helped me a lot. I don't make a lot of money and the pass has been a blessing. I don't drive nor do I have a license since having a car is too expensive. ”